Category: News

Masha and the Bear enter FABA’s audiobooks portfolio.

Maurizio Distefano Licensing has sealed the deal that will give children the opportunity to listen to the adventures and the episodes of Masha and the Bear by using the new FABA audiobooks.

Maurizio Distefano Licensing (MDL), licensing agent for Masha and the Bear in Italy, enthusiastically announces the agreement signed between Animaccord, international production and licensing company, and Maikii, FABA’s creator, for the development of audiobooks dedicated to the episodes of the animated series.


Masha and the Bear have become FABA’s Sound Characters, perfect as playmates and characters to collect. Children can listen in Italian to the stories of “Masha’s Tales” and “Masha Spooky Stories”, while they play or before falling asleep, just by placing the Sound Character on the sound box and pressing the button to start the story.

“The world of Masha and the Bear is ideal for this beautiful project and we believe that children and their parents will welcome these new products with great enthusiasm. They stimulate children’s creativity and allow them to listen to the stories of their favorite characters at all times,” says Maurizio Distefano, President of MDL “a demonstration of the great versatility of licensing, one of its most significant qualities.”


Chiara Gava, manager of FABA, is enthusiastic about this new collaboration and says that, although emerging, this new brand already has all it takes to expand: “We are convinced that thanks to this collaboration we could affirm FABA as the best storyteller for children in Italy: Masha and the Bear will certainly be among the most appreciated sound characters!”


The stories, nursery rhymes and ditties of FABA aim to bring children closer to the world of audiobooks and, thanks to the stories of the many Sound Characters, they will also stimulate their imagination. The storyteller also has an educational goal, children will have the opportunity to approach the English language thanks to nice characters who will be excellent teachers. FABA is composed only of a sound box, some small statues and the Sound Characters. Its stories can vary from 20 to 60 minutes length.


Masha and the Bear’s new sound characters will be available on, toy stores and e-commerce platforms.


Masha and the Bear is the successful animated series in Italy that occupies the position of #1 most mentioned animated brand for kids 0-14 in Italy[1] (Kidz Global, 2020) and was included in TOP-5 most in-demand kids shows during the pandemic worldwide (Parrot Analytics, May 2020) .It tells the story of Masha, a restless, spiteful and mischievous little girl, who involves her friend Bear in a thousand adventures, helping her to make up for her mischief. In addition to entertainment, behind Masha and the Bear’s adventures lie the values of friendship, love of nature and family.

[1] #1 most mentioned license in cartoon category for kids 0-14.(Kidz Global, April 2020)


Maurizio Distefano Licensing Agency help popular brand ‘Roar’ on ITALY!

To strengthen the exposure of the Gigantosaurus IP and create new licensing opportunities in Italy, Maurizio Distefano Licensing Agency has been appointed by Cyber Group Studios.


Gigantosaurus, multi-award-winning adventure-comedy series produced by Cyber Group Studios, is based on Jonny Duddle’s book published by Templar and sold at 500,000 units worldwide.

Gigantosaurus is streaming on Netflix and Disney+ globally. The first episodes are available on Rai Play since September 12th and the series will be broadcasted on Rai YoYo as of September 21st.

The ‘Dino-mite’ Series, soon on Rai (Italy) is also currently airing on major international networks throughout 2020, such as Disney Junior worldwide, CCTV in China, Tiny Pop in the UK, Super RTL in Germany, SRC in Canada, SVT in Sweden, and many others.

In addition, Gigantosaurus is set to bring GIGANTIC fun to preschoolers worldwide in the upcoming years. Seasons 2 and 3 have been commissioned by The Walt Disney Company and France Télévisions, while Super RTL (Germany) has acquired season 2.


Buoyed by the series’ on-screen ratings success worldwide, a raft of licensing agreements have been signed with prestigious companies such as Clementoni for puzzles (EMEA), Dino Bikes for bicycles, Templar for books, Play Press for activities and coloring books for kiosks and Witor’s for Easter eggs. All products will be available in Italy between the end of 2020 and next Easter 2021.

In addition, as part of a global launch, the Master Toy Jakks Pacific Inc will sell a toy line this November in Italy. The Master toy products are already distributed in the USA, Latin America, Germany, Denmark, Belgium.


Already available globally and distributed by Bandai in Italy “Gigantosaurus: The Game” has been designed by Outright Games in collaboration with Cyber Group Studios and Developed by Wildsphere Studios. This new ROARsome adventure for Playstation® 4, Nintendo Switch™, Xbox One and steam, is based on the world of the hugely popular CGI animated show Gigantosaurus.


Maurizio Distefano CEO of Maurizio Distefano Advisory Srl comments, “We truly believe in the strong potential of this series for the Italian territory! Gigantosaurus has already won the heart of all children and families globally, thanks to its themes and engaging stories. In each episode, preschoolers are jumping into a new epic adventure with our 4 dinos friends that are on the look for Gigantosaurus. With the Licensing products soon available in Italy, children, will be able to recreate these scenes at home with their friends and families.”


Bruno Danzel d’Aumont, International Licensing & Marketing Vice President, adds: “Gigantosaurus is a great global and long-term upper preschool Property. I am very confident that Gigantosaurus will be successfully launched in Italy under Maurizio’s leadership by working with the major key players and major retailers. Maurizio Distefano has an impressive experience in the licensing business for many years and is recognized as such in the Italian market. It is a great pleasure to have Maurizio and his team on board and have them being our brand ambassador in Italy.”

Leo&Tig conquer the first italian licensees: numerous contracts with Maurizio Distefano Licensing (MDL)

After just a couple of months since MDL was appointed as the Italian licensing agency for Leo&Tig, the new TV series on air every day on Rai YoYo and available on Rai Play, there are already 5 sealed contracts with important companies and many others are at the final stages of negotiations.


Grabo will make its inflatable balloons in different varieties that will be available in both wholesales and during fairs and events. Ciao will produce party sets, the Carnival costume, an outdoor toys range and the seasonal Epiphany sock and Easter egg toy containers. For the kiosk channel the licensees that have decided to develop the next products with the new TV series are: Edizioni Playpress publisher of the activity book, the coloring book and the magic pen, Diramix for the sticker album that children can trade and play with and Sbabam, that will develop the collectable 3D figurines available in kiosks with the support of a promotional TV commercial.


Leo&Tig are two puppies of leopard and Siberian tiger that enjoy having fun in the wilderness of the Far Eastern taiga, which surrounds them with its beauty, dangers and legends. The core message is the caring and respect of the world that surrounds us, which is an opportunity for children to have learn while having fun.

The great debut of the TV series in the Italian licensing market immediately found a strong interest among potential licensees that will lead to a varied and long-lasting licensing program.

Bagdasarian Productions’ new ALVINNN!!! And the Chipmunks book series, published by Salani Editore and marketed by Ape Junior has arrived.

The result of the partnership between Bagdasarian Productions and Salani Editore are 5 different book titles divided in coloring book, novelty book and book puzzle.

Born from the collaboration between Bagdasarian Productions and Salani Editore, and represented by Italian agent, Maurizio Distefano Licensing (MDL), the new ALVINNN!!! and the Chipmunks book collection is available across Italy’s best bookstores and mass market retailers. The publishing program launches with five different titles; “A tutto musica!”, “Viaggi nel tempo”, “LibroPuzzle”, “Il mondo di Alvin” and “Inizia lo spettacolo! Colori a tempo di musica”, and features The Chipmunks (Alvin, Simon and Theodore) and The Chipettes (Brittany, Jeanette and Eleanor).


Salani is one of the top Italian publishing houses and its strengths are high quality, attention to young people, creativity and originality of its projects. The aim of the ALVINNN!!! collection is to entertain children through games, puzzles, and stories about everyday life and, obviously in Alvin’s case, music. The books are available online, on the Salani Editore website, in bookstores and in large-scale distribution.


Presented in CGI-animation, ALVINNN!!! and the Chipmunks, created by Janice Karman, reflects the trials and tribulations of a single parent, David Seville, trying to raise six hyperactive Chipmunks.  Like most parents, Dave’s patience will be pushed to the limit, forcing him to end many sentences with the iconic, “ALVINNN!!!”  The series takes viewers on a roller-coaster ride of music, laughter, and stories geared to entertain the Chipmunks’ four generations of fans.  Episodes from the hit series are broadcast daily on both K2 and Nick Junior, the CGI series never stops entertaining its fans.


We are extremely proud of the result of this key partnership for the license”, says Maurizio Distefano of the MDL agency, “a simple and fun way to entertain fans of ALVINNN!!! And the Chipmunks, which is currently enjoying considerable success among licensees”.

From today the Bing Amazon Shop is active

The most effective, simple and fast way to find all Bing products on the Amazon Store

The award-winning TV series, Bing, on air every day on Rai YoYo and DeA Junior, does not stop its rise, adding to its activities and services also a dedicated page on Amazon Shop, where little Bingsters can find all the products available on the e-commerce of their favorite animated series in no time.

The infinite variety of Bing products now is extremely easy to trace, thanks to the opening of the dedicated page on Amazon, which allows to group them all under the Bing brand.

You can visit the Amazon Shop website here:

The companies that joined and participate with their products are: Giunti, Ciao, Ravensburger, Coriex, Dino Bikes, Dulcop, Giochi Preziosi, Lisciani, Marpimar, Mondo, Multiprint, ODS e Toys Garden, and others to come.

Books, plushes, figurines, party kits, sheets, umbrellas, boxes, bathrobes, board games and stamps are just some of the products and games that can be found in the search, thanks to the division of products into categories.

The animated series, Bing, was born from the adaptation of Ted Dewan’s insightful books, which celebrate the noisy, joyful, messy reality of life when you’re a pre-schooler.

Always on air on CBeebies in England and many other broadcasters in Europe, in Italy it has become a record-breaking series, with the highest audience, every day on Rai Yoyo and DeA Junior. Bing’s stories are also available on Amazon Prime Video and YouTube where the Italian channel has seen significant growth, reaching an impressive number of 600,000 subscribers in July.

Kit^n^Kate arrives in Italy on Amazon Prime

The first season of the animated series Kit^n^Kate arrived in Italy in July on Amazon Prime Video which makes possible to watch the animated series at any time of the day. The series is airing also on Rai YoYo, the most popular children’s channel in Italy.

Kit^n^Kate’s licensing program in Italy is managed by the agency Maurizio Distefano Licensing (MDL), which, even before the airing of the series, had successfully closed the first licensing agreements.


Kit^n^Kate, a production of Cyprus’ Toonbox Animation, tells the story of Kit and Kate, young brother and sister kitties who love playing together, having fun together, helping those in need, and learning to deal with life’s obstacles.


Season 1 of Kit^n^Kate features a series of social-emotional adventures in which the kittens take off on fantastic adventures inspired by the things they find inside their magical toy box. Whether they are on Blueberry Island, at a school for wizards, or baking a cake for the Squirrel Princess, the kittens always find themselves at a dead-end, but with the help of a mysterious stranger (who happens to be Mom or Dad in disguise), the kittens figure out for themselves what they did wrong and get a chance to go back in time and try again.


Kit^n^Kate has already been dubbed into 27 languages and is currently being broadcast by leading TV-channels and digital platforms in territories around the world including: USA, Canada, Russia, Finland, Italy, MENA, Benelux, Eastern Europe and Africa. Currently, the American English, Spanish, Portuguese and Italian versions of the series are available on Amazon with the Polish language version about to be launched with the help of Toonbox’s trusted partner Janson Media.


The creative duo Giovanni Premoli and Dario di Bella, together with Ferribiella Spa, a company of Italian excellence with high positioning in the pet market, announces the closed licensing deal for the production and the distribution of a design line dedicated to pets under the brand PREMOLI + DI BELLA. Maurizio Distefano Licensing is the agency that manages the Licensing projects for PREMOLI + DI BELLA and that made the deal happen.


The Pet Collection, signed by the two creative minds, will be in perfect harmony with all the other PREMOLI + DI BELLA collections; a style dedicated to Italy and to art, a tribute to creativeness and to Italian design, where accessibility will be the keyword and Art de Vivre the personal DNA, features that move and that incite the PREMOLI + DI BELLA brand. Never trivial and always ready to step up their game, the two creative minds were able to stand out by bringing to the market their own style, which expresses with great simplicity and creativity the Italian life style in the world.


There’s nothing more intimate than the love that we feel for our little animal-friends –  say Giovanni Premoli and Dario di Bella, the idea of making something beautiful that can not only be appreciated by pets, but at the same time becomes a cultural element for the owners is the most exciting part. We’ve always dreamed to create a Pet line that could communicate in an open way with design and with home décor, that could perfectly blend with the domestic environment becoming a furnishing element. Today all this becomes reality”.


Carmen Avonto, managing director of Ferribiella, states: The understanding with Dario and Giovanni was completely spontaneous, we agreed immediately on the values that  are core of our company, a family that perceived the importance of the animal world and that has been the protagonist, since the beginning, of this Pet world aiming to discover and experiment innovative, beautiful and functional products.


Michela Marchese Patti, CEO of Maurizio Distefano Licensing agency, that manages the Licensing projects for PREMOLI + DI BELLA and has managed this deal, says: We are so excited to represent the brand PREMOLI + DI BELLA, that thanks to the volcanic creativity of Giovanni and Dario, is able to create high positioning projects in all Life Style categories. It will be very stimulating to see Ferribiella’s excellent products such as kennels, coats, bags, leashes and much more, with the two creatives’ refined taste in Italian design. This collection will be Ferribiella’s pride for its high position among our successful case histories”.


Thanks to the efficient product distribution system, the PREMOLI + DI BELLA Pet collection will be present in the most exclusive Pet stores starting from September 2020, passing both through a selected distribution network of about 2,000 points of sale, and online.

Pon Pon Edizioni publishes the first official magazine of ZAFAR

Ink Group and Maurizio Distefano Licensing (MDL) close the agreement with Pon Pon Edizioni for the bimonthly magazine dedicated to the animated series ZAFARI

The animated series ZAFARI, on air every day on Rai YoYo and available in streaming on Prime Video and Rai Play, now also arrives in Italian kiosks thanks to the agreement signed by Ink Group and Maurizio Distefano Licensing (MDL) with Pon Pon Edizioni.


Thanks to Pon Pon Edizioni, it will be possible to find all the adventures of ZAFARI in kiosks, in a bimonthly magazine made of stories, games, stickers and gadgets attached to each issue. Everything is marked out by the unmistakable colorful style that distinguishes the series, giving little fans the chance to play and have fun with their favorite characters.


ZAFARI, by Ink Group, is a CGI animated series produced by ZAFARI Holdings and distributed by NBC Universal/Dreamworks that tells the story of a group of magical animals living together at the foot of Mt Kilimanjaro, where they learn from each other, go on adventure and have a lot of fun, despite their differences. The series promotes Diversity and Inclusion. The differences between the characters are what makes them unique and special each and one of them, for instance the protagonist Zoomba is a baby elephant born with zebra stripes.


“ZAFARI is growing steadily in the licensing world,” says Maurizio Distefano, President of MDL “in particular, we are excited about this collaboration with Pon Pon Edizioni that gives the chance to have fixed appointments with ZAFARI’s adventures and lets them arrive at fans homes boosting their awareness throughout Italy.”  


La Gazzetta dello Sport becomes part of the licensing portfolio of the MDL agency for the realization of upcoming winning projects.

Maurizio Distefano Licensing (MDL) announces the acquisition to manage the licensing program of the historical and popular Italian newspaper La Gazzetta dello Sport.

La Gazzetta dello Sport was founded on the 3rd of April 1896, initially printed on green paper, but from the 2nd of January 1899 its pages became pink toned, one of its distinctive features today. Over time the newspaper constantly raised its awareness among the Italian audience, with a 360° information coverage of national and international sport. La Gazzetta dello Sport is by far the most widely read newspaper in Italy and is followed all over the world. Among its main readers are young people, which makes it accessible to anyone, the pink door through which reading newspapers becomes part of Italians habits.

The quality and the completeness of Gazzetta’s journalistic information makes it the most influential sport newspaper, a bible to millions of passionate fans. Always in line with technology, it knew exactly how to reinvent and evolve itself covering the communication on the net, on mobile devices and on the different social media platforms, sharing all the updated news and scoops (the Facebook page boasts 2 milion Likes).

Thanks to the deal signed with the MDL agency, the must-have of the Italian culture in sports is now available for new licensing projects. Apparel, accessories, sports equipment and promotions are some of the categories where this property can offer unmissable licensing opportunities. “We believe that this represents a great opportunity for licensees.”, says Maurizio Distefano, President of MDL: “Sports have always played a dominant role among the Italian public and La Gazzetta dello Sport has kept fans interest alive and, thanks to its high awareness, it certainly leaves room for new licensing ideas and initiatives.

LIFE magazine’s Iconic Images Now Available for Licensing Projects Thanks to Maurizio Distefano Licensing (MDL).

The Photographic Archive of LIFE, the Most Famous Illustrated Magazine of Photojournalism in the World, Boasts Highly-Acclaimed Photographs.


LIFE, the modern, avant-garde and world-renowned magazine, enters the Italian licensing market thanks to Maurizio Distefano Licensing (MDL). The magazine’s iconic pictures can now be licensed for Consumer Products collections.


Since its first issue on November 23, 1936, LIFE has been the most respected source and collection of photojournalism in the world. Its photojournalists immortalized some of the most significant events of the 20th century including celebrities, history, fashion, sports, cinema and nature. The magazine covers a wide range of topics with a consistent mission: “To see LIFE; To see the world; To eyewitness great events…”


The images of its archive are iconic, they depict both everyday life and epic moments that made history, a real window of the world seen through the eyes of the photographer. LIFE is an archive of human experiences and perception of great artists of the world and its iconic images have withstood the test of time.


“We are thrilled to have the opportunity to work with LIFE. It is undoubtedly an icon of strong impact and great potential in the Italian licensing market” says Maurizio Distefano, President of MDL. “With its archive of timeless images, it gives licensees the opportunity to use sophisticated photographic art, which can express itself in the best way in the product lines, giving them a style of high perceived value.”

Masha and the Bear’s Season 4 – Masha’s Songs Heads to TV Screens in Italy

To mark the special attitude to local families, among which the cartoon first became a huge hit outside Russia, Animaccord devoted the 1st episode to Italy

The new special musical season of Masha and the Bear “Masha Songs”, made of 13 episodes, where Masha performs by singing in different countries of the world, debuts on the 7th of June on Rai YoYo and fans are eagerly waiting.

In these episodes, Masha sings a song based on a famous national melody, but uses lyrics, which are like Masha, original and funny, as well as tells about most striking features of countries she visits, highlighting its cultural values and most famous attractions. In the 1st episode dedicated to Italy Masha sings one of the most famous songs of our tradition, “Santa Lucia”, while visiting the Colosseum and the Pisa tower, eating pizza and playing football.

Masha and the Bear is considered as a classic and evergreen property, but it never stopped provide novelty and uniqueness to keep its fans, kids and adults, gathered around the screen. Thus, during the lockdown period in Italy, Animaccord team created and distributed a cheerful digital campaign “All in the Family”, intended to support the cartoon’s fans, that included “Thank you doctors” flash mob, educational posters, “all in the family” Instagram story sticker as well as 3-D short animated episodes on such topics as stay-at-home activities for kids and basic hygiene practices.

The local media partners – Rai YoYo and pay-tv channel DeA Junior, widely supported the “All in the family campaign” on their platforms in Italy during the COVID-19 pandemic.

This year Bologna Licensing Award winners are two of Maurizio Distefano Licensing’s properties

Bing and Gapchinska become part of the list of excellences of 2019 licensing projects

Bologna Licensing Award is the only prize in Italy addressed to the licensing industry, an award dedicated to the best licensing projects of the previous year. Two of the properties that are part of the portfolio of Maurizio Distefano Licensing agency were named among the winners for each category: Bing and Gapchinska.

The jury of 2020 edition, which worked together in the selection of the winners, composed of Cecilia Padula, Senior Director Programming Multibrand, ViacomCBS Italia; Federica Pitascio, Programming and Marketing Manager, Rai Ragazzi and Ivan Colecchia, Senior Vice President Global Development at Kidz Global, announced the winners online due to the current situation that saw the cancellation of the fair.


Bing won the coveted prize “Property of the Year” thanks to the success of the licensing programme, the variety and quality of the products and consumer experiences and the property’s ability to engage deeply and meaningfully with its audience across multiple touchpoints.


“We’re delighted with the news and we thank our agent Maurizio Distefano Licensing for the fantastic hard work on making Bing a success in Italy,” said Natalie Harvey, Executive Director of Sales at Acamar Films, “We know through brand research, ratings, sales data, significant engagement on social media and huge growth on our YouTube channels that Bing goes from strength to strength. Having such strong foundations stands us in good stead for the future as we continue to grow and expand the world of Bing in Italy.”


Maurizio Distefano Licensing represents Bing in Italy and works closely with Acamar Films on thoughtful brand extensions. Maurizio Distefano Licensing has secured 40+ Bing licensees across a range of categories including location-based attractions. Thanks to best-in-class licensees, quality product executions and considerable marketing support, Bing has quickly become a top pre-school property.


“We’re thrilled that this prestigious award has been granted to our agency. Our team’s hard work on Bing, since the launch of the licensing programme, in addition to the precious support received by the Acamar Films team, have made this dream come true,” said Maurizio Distefano, President & Owner of Maurizio Distefano Licensing, “The brand is incredibly popular with Italian families and the brilliant content, fabulous marketing and diverse licensing programme have all meant that Bing remains a leader in the preschool market for our territory.”


The “Best Publishing Project” award was won by Gapchinska, another property in the MDL portfolio.

The Malia Edizioni collection called Vite Imperfette (or Imperfect Lives) includes a range of homewares and stationery including notebooks, bookmarks, travel mugs, pocket books, magnets and more. The collection features the instantly recognisable artist, Eugenia Gapchinska’s interpretations of four very famous faces – Marilyn Monroe, Freddie Mercury, Frida Khalo and the Mona Lisa by Leonardo da Vinci.


Including iconic phrases from the icons, such as ‘Don’t stop me now’ on the Freddie Mercury items, and ‘Being normal is boring’ on the Marilyn Monroe products, the lines capture the very essence of their subjects.


The judges of the awards said they chose the partnership to win the accolade ‘For the beauty of the books, suitable for multiple targets, the artist’s skill, together with the publisher’s ability to decline the illustrations on a line of original and transversal products.’


Maurizio Distefano, Founder and President, MDL, comments: “The collaboration with Malia Edizioni shows the true diversity of the Gapchinska property and we are thrilled that it has been recognised with this award. The collection is unique and appeals to a wide age range, from youngsters to adults. Gapchinska is a brand that can easily be adapted to different consumer products categories. We are extremely happy with the result obtained by these licensing projects: they are great satisfactions, a symbol of the great work and potential behind each new licensing project “.

International Space Archives (ISA) is now available for licensing programs in Italy being part of Maurizio Distefano Licensing portfolio

International Space Archives (ISA) is a digital library containing the best of the incredible imagery created by our planet’s exploration of the universe

MDL is happy to announce that International Space Archives (ISA) is available as a property for Italian licensees.


Over the past fifty years, manned and unmanned space programmes in the United States and other countries have amassed a huge amount of still and motion photography which is unique in its scope and splendour. For the first time ever, the International Space Archives is bringing together the best of this still and video imagery into one comprehensive collection which is available for licensing worldwide through LMI Ltd, and now in Italy through MDL.

The Mission Patches, photos, films and video contained in the archive come from a variety of sources including NASA (the United States National Aeronautics and Space Administration) and the international space programs of Russia, Japan, China, India and the European Union.


Maurizio Distefano, MDL president, says: “This is a unique opportunity for new potential licensees to bring on their products the iconic images of ISA. This property has the strength to be suitable for all product categories and to be an unmissable new-entry in the Italian licensing market”.




“Leo and Tig” series expand the L&M program with Maurizio Distefano Licensing.

0+ MEDIA and Maurizio Distefano Licensing has signed the agreement to develop the licensing program for Russian animated series “Leo and Tig”.

“Leo&Tig” is a phenomenal Russian project produced by Animation studio Parovoz and managing by 0+Media company, tells the story of everyday adventures of two little friends leopard Leo and tiger Tig that enjoy having fun in the wilderness of the Far Eastern taiga, which surrounds them with its beauty, dangers and legends. Friends explore the amazing nature, learn something new about the world around them and its inhabitants.

The message behind this animated series is the sense of respect and care for the world that surrounds us, making it a true cognitive entertainment project for kids.

The episodes with the fearful Leo and the lively Tig are airing in Italy on Rai YoYo and the first series consists of 26 episodes of 11 minutes each, suitable for children from 5 to 10 years old.

With its award in the special nomination as “Animation series with the greatest international potential” at the 22nd Russian Animation Film Festival in the city of Suzdal, Leo and Tig certainly proved to get off on the right foot.

Under the deal, Maurizio Distefano Licensing has secured the licensing and merchandising rights for “Leo&Tig” across all the main categories of consumer products, including toys, publishing, apparel, accessories, and back to school ranges for Italy and Italian speaking territories.

Maurizio Distefano, President and owner of the agency, said: “We are excited to represent the animated series of Leo and Tig in the world of Licensing in Italy. Engaging, entertaining and with a profound message behind it: it has all that it takes to excite children and their families”.

Valentina Kursanova, Director of Licensing and Business Development 0+ MEDIA, “We are happy to start working with Maurizio Distefano company and expand our brand together in Italy. We are sure that this animation and future licensed goods will touch the hears of children and their parents”

New Acamar Films initiative “Staying at home together… it’s a Bing thing” comes to Italy

The popular pre-school property has Maurizio Distefano Licensing as its licensing agent

“Staying at home together… it’s a Bing thing” is a multi-territory initiative that launched on 6 April across Bing digital platforms with the aim to support families with young children who are currently staying at home.

Led by memorable moments from across all 78 episodes, Bing social channels are encouraging Bing fans to share their experiences of the joyful and messy realities of preschool life at home – creating highly relatable conversation amongst Bing’s ever-growing audience.

In Italy, the Bing Facebook page highlights a new Bing activity sheet every day – providing families with ideas to get busy and creative together during the stay-at-home period.

The brand new Italian version of the launched at the beginning April so now the ever-growing Italian fan base can enjoy a huge selection of free downloadable activity sheets including making fruit cones with Bing and fruit smoothies with Flop, to colouring sheets of much-loved characters.

Interactive Facebook parties (“Team Bing Play Times”) have also been initiated across Bing’s English, Italian, Polish and Spanish Facebook pages – and will extend to the Dutch Facebook page next month. On designated days, Team Bing will be sharing videos – based on episodic games from the series – encouraging Bingsters and their grown-ups to join the fun with games like Musical Statues and Hide & Seek.

Those taking part will be encouraged to share their photos and videos, and to download a certificate once the games are over.

The popular Bing app, ‘Bing: Watch, Play, Learn’, soon available in Italy, is also playing a role in the ‘Staying at Home Together’ initiative – offering UK users an increased number of interactive learning games for free, for a limited time.

Bing continues to be available via CBeebies in the UK and many other key broadcasters across Europe. In Italy, Bing airs daily on Rai Yoyo and DeA Junior and consistently has the highest audience viewing average across both channels.  Bing’s stories can also be enjoyed through Amazon Prime and on YouTube where the Italian channel has seen significant growth recently reaching 500,000 subscribers and experiencing 36.2 million views in March alone.

As this initiative continues into May, partners like Leolandia, Jet’s and Rai Yoyo are coming on board to show their support by posting the activities on their pages for their many Bing fans to enjoy.

Staying at home together… it’s a Bing thing.

Bagdasarian Productions and Nestlé launch ALVINNN!!! And the Chipmunks character themed Levissima Issima bottles

Five Levissima Issima bottles available now to collect, each one with a different Chipmunk character from the animated series managed in Italy by Maurizio Distefano Licensing.

Bagdasarian Productions and Maurizio Distefano Licensing (MDL) closed the deal with Nestlé, one of the leading food companies in the world, for the development of the Levissima Issima water bottles featuring the animated characters of ALVINNN!!! And the Chipmunks from the hit TV series airing daily on K2 and Nick Junior.

Levissima Issima, with its handy bottle, is easy to carry with you on every adventure. Five different Issima bottles are available to collect, each with a different character of the series: Alvin, Brittany, Theodore, Eleanor and Simon. Available in supermarkets, grocery stores and online.


Presented in CGI-animation, ALVINNN!!! & the Chipmunks reflects the trials and tribulations of a single parent, David Seville, trying to raise six hyperactive Chipmunks.  Like most parents, Dave’s patience will be pushed to the limit, forcing him to end many sentences with the iconic, “ALVINNN!!!”  The series takes viewers on a roller-coaster ride of music, laughter, and stories geared to entertain the Chipmunks’ generations of fans.


Beloved by kids and families around the world, Alvin is a cutting-edge license with a growing list of licensees thanks to the Chipmunks popularity, broad demographic and multi-generational appeal.

MDL and Pon Pon Edition work together to create the new line of “Vite Imperfette”

Notebooks, magnets, bookmarks, small pocketbooks, puzzles. These are only a few of the results coming from the collaboration between Maurizio Distefano Licensing and Pon Pon Edition that realized a new line called “Vite Imperfette” by Malìa Edition.

A series of autobiographies featuring the iconic personalities of the artistic and cultural world: Freddie Mercury, Marilyn Monroe, Frida Khalo and Leonardo da Vinci

A collection that suits young and adults, boys and girls who are curious to know more about the real story of legendary stars or who are just looking for a little bit of comfort in hard times.

Perfect for a small reading during a break, a pocket notebook to write down some thoughts, or even an unexpected gift, like a magnet or a mug. Sold in bookstores, music and video stores, chain toy stores, kiosk, or gift retailers. A nice and humorous way to make us feel that even if sometimes we stumble or make mistakes, we are not the only ones.

This is one of the many possibilities that Gapchinska offers to the Licensing world, thanks to its modernity and its versatility.

Animaccord announces new CP deals in Italy

Animaccord celebrated the New Year with adding new licensees to the partners’ portfolio in Italy – thanks to the local licensing agent, Evolution of Licensing.

Halantex, the market leader textile brand, will launch a full range of home textile products (as duvet/sheets sets, comforter, towels, ponchos, bathrobes, 3D shaped cushions, printed cushions, blankets and curtains). The licensed textile line will be distributed across mass markets, toys stores and online in Italy.

Easy Shoes, Italian shoes manufacturer, will release their first footwear collection with Masha and the Bear in the second half of 2020 that includes sport shoes, casual shoes, boots, rain boots, slippers, flip flops, sandals etc. The new collection will be available later in mass markets, supermarkets, mid-tier, department stores and wholesalers.

Maurizio Distefano Licensing to expand the Diageo brands in Italy through partnership with BEANSTALK

Italian Licensing Agency enters strategic partnership with Leading Global Brand Extension Agency to manage BAILEYS & GUINNESS licensing programmes in Italy.

Maurizio Distefano Licensing (MDL) has been appointed by Beanstalk, the global licensing agency behind some of the most famous brand extensions in the world, to manage the licensing programs for BAILEYS and GUINNESS (owned by Diageo) for the Italian market.

MDL shares Beanstalk’s philosophy that a successful licensing programme requires a strategic approach consistent with a brand’s unique positioning, and will be leveraging their specific knowledge of the Italian market to grow the Diageo brands.

“We are thrilled to have the opportunity to work with Beanstalk and look forward to growing the licensing footprint for BAILEYS and GUINNESS in the Italian market” said Maurizio Distefano, President of Maurizio Distefano Licensing.Strategic brand extension through licensed products is among the most authentic and credible forms of communication, opening up further opportunities for consumers to experience the brand in fresh and attractive ways. In particular, BAILEYS and GUINNESS offer multiple possibilities to create products suitable for the Italian market in categories such as Food & Beverage, Apparel and Gift & Novelties.”

MDL launches Marie-Antoinette brand in Italy, the famous sovereign of France, icon of elegance and style

Milano,13 December 2019: MDL has just acquired the rights for the licensing program for Marie-Antoinette, the brand of the famous French sovereign. The brand, owned by Tempting Brands is inspired by various representative elements of Queen’s life during the years of her life at court. The logo is taken from his monogram, which was found as a frieze on the walls of the Palace of Fontainebleau, residence of the French monarchs for generations. With a scent of romance and history, Marie-Antoinette brand is aimed at the sophisticated, strong, independent, elegant and style-conscious woman, starting from the inspiration of an iconic woman, famous for her lavish clothes and style-queen.


In order to make it accessible to the licensees, the brand is supported by a comprehensive Style Guide of 300 pages of artworks and product concepts. A variety of themes are included, all surrounding the life of Marie-Antoinette: the beautiful palace, musical instruments, gardens & flowers. As a fashion influencer of her time and a strong woman with independent and sometimes avant-garde views, Marie-Antoinette is perfect to inspire today’s women and girl consumers.

Created by Tempting Brands’ in-house Design Team, the Style Guide brings multiple opportunities for the licensees. On the fashion industry, the brand Marie-Antoinette is available for licensing for cosmetics, toiletry preparations, perfumery, apparel, shoes, accessories or bags. Apart from these, stationary, home textile or even home decor are a great match for the brand.


Michela Marchese Patti, CEO of the agency, said: “Our agency is constantly evolving to capture new trends and give our licensees new business opportunities with increasingly advanced licensing and a strategic vision.

Marie Antoinette enjoys a high level of awareness which, combined with beautiful style guides, allows the creation of splendid high-impact products with a rapid sell-out, for an increasingly demanding and style-conscious female target”.

Preschool animation Kit and Kate, a hit on Rai Yoyo, is now the inspiration for sticker and magic albums from Edizioni PlayPress

Milan, 19 November 2019: Kit and Kate, the delightful blue kittens and stars of their very own animated series showing 12 times a day on Rai Yoyo, are on their way to a number of new publications from Edizioni PlayPress.

The cartoon, aimed at preschool children, has a made a great TV debut and continues to have a very high viewing share – and the licensing campaign, managed in Italy by Maurizio Distefano Licensing (MDL), is doing well too. In fact, even before the broadcast of the series, MDL had signed a key licensing partner.

Edizioni PlayPress, a company known for quality materials and the integration of innovative technologies, has created a high-quality and engaging Kit and Kate publishing line for preschool children. It includes the Magic Album, with a pen that reveals colours, a Magic Sticker album that combines the magic of an album with lots of stickers, a Stickers and Colours book and a Magic Wow! book. All these publications are now on sale.

Kit and Kate are two kittens who play in a magic box that transports them to new worlds in which they have amazing adventures. Kit and Kate appeal to both children and families through their adventure-filled stories, their sense of fun and, at the same time, the important educational message that underlies every single episode.

The series was created by Toonbox Animation, a boutique studio based in Cyprus, and boasts writers who have worked on major animated movies and series such as Shrek 2, Madagascar, Sesame Street and Octonauts. The creative team behind Kit and Kate have produced a series that combines superb animation with simple and captivating storytelling.

As well as Italy, Kit and Kate is on air in Eastern Europe, the US, Russia, Finland, Benelux, Portugal, the Middle East and Africa. Other countries are expected to follow. Two series of 104 episodes in total are available or in production; season 2 is currently being finalised and will be completed before the end of 2019.

Maurizio Distefano, MDL President, commented: “Among our main strengths, recognized by foreign licensors, is our ability to look ahead and anticipate market trends, spotting the potential of new and developing brands before they gain mainstream acceptance. With Kit and Kate we can safely say that we have been ahead of the curve and that our licensing program for the brand can only grow as the show wins more and more young fans.”


Pavel Muntyan, CEO of Toonbox Animation Studio, commented: ” We are delighted that MDL has believed in this project from the very beginning and aims to ensure that Kit and Kate fully develops its potential in Italy. We are sure that the success that Maurizio and his team have enjoyed with other brands in Italy will be repeated with Kit and Kate.”

Maurizio Distefano Licensing closes the agreement for a capsule collection dedicated to Bing by Chicco

Fans’ affection for Bing grows more and more: Chicco develops a clothing line dedicated to the little ones.



23 October 2019: Maurizio Distefano Licensing has closed a licensing agreement for the Property Bing, which is confirmed as one of the most sought after of the moment, with Chicco, who chose the tender Bing to design a capsule collection for children from 9 months to 4 years for the spring/ summer 2020 season. In this new line we’ll find all Chicco’s know-how: from the attention for fabrics, to the maximum comfort for the little ones, without neglecting the aesthetic details with graphics that reflect the tenderness and liveliness of the little Bing, for garments that become journey companions in the adventures of the little Bingsters.


In addition to the daily broadcast on Rai Yoyo, with 15 episodes a day, Bing is also present on DeA Junior channel.

Bing’s popularity is not limited only to the television world, but is also reflected in the reality of the immersive experience offered by Leolandia, which allows its visitors to meet Bing and Flop in person. Moreover, fans on Italian social networks continue to grow, with more than 60,000 Likes on the Facebook page, 300,000 subscribers on YouTube channel and many followers on Instagram.

Animaccord Partners with Energizer to “Light Up” the EMEA Region

Animaccord, the international media and licensing company and studio, confirmed the deal with one of the world’s largest manufacturers of primary batteries and portable lighting products, Energizer to produce the Masha and the Bear handheld lights and headlights. The licensed products will be launched across Europe, Middle East, and Africa.

The distribution of Masha and the Bear handheld lights and headlights will be handled within the Q1, 2020 via mass markets, hypermarkets, independent stores, e-commerce, and electronic retailers in over 100 countries across the abovementioned regions. The deal has been carried out by Animaccord’s licensing agent in Italy, Maurizio Distefano The evolution of Licensing.


This summer sees the arrival of some delightful new travel companions for Neos, the leisure airline owned by the Alpitour Group. Angry Birds – the stars of cinema, toys, promotions, their own games and much, much more – will actually take flight over the next few months aboard a 737 that has been personalized just for them!


This initiative is the latest project in the successful partnership between the Alpitour Group and Angry Birds, which was launched last winter. These two major names in their fields had already enjoyed an exclusive collaboration focused on Italian travel and travelers. Now, there’s another ‘first’ on the horizon: Neos will be the first Italian airline to have personalized Angry Birds livery, a riot of colors and fun character images inspired by forthcoming film The Angry Birds Movie 2.


Yes, for the next few months, delighted travelers will be welcomed on the runway by the cheeky and charming stars, who will be greeting passengers – from the side of the plane!


The Neos airplane certainly won’t go unnoticed as the Angry Birds take flight to some of the most splendid summer destinations. They include Italy, the Canary Islands, the Balearic Islands, Israel, and Egypt – and in all of them Alpitour has many special offerings for holidaymakers, including the AlpiClub Famiglia where Red and other Angry Birds friends will be on hand to entertain guests with a variety of activities during their stay.


Neos is continuously working to innovate,” says Aldo Sarnataro, CEO of Neos, “as evidenced by our young, cutting-edge fleet, the many services on board, a wide range of destinations to explore, and custom initiatives and collaborations that reflect the airline’s lively, dynamic philosophy. Angry Birds is perfectly in line with our bolder, cheekier side, and we are thrilled to have the characters aboard as we await the release of the latest Angry Birds film, The Angry Birds Movie 2.”


Neos’ new livery is also a handy reminder that The Angry Birds Movie 2 is imminent. Due to be released in theatres in Italy on 12 September and produced by Sony Pictures Animation in collaboration with Rovio Entertainment, this is one of the most anticipated film releases of 2019.


“We like all our partnerships to have a strong connection with our movies, so the idea of letting the Angry Birds fly made perfect sense”, says Domenico Ravaioli, Promotions Manager at Sony Pictures. “The Alpitour Group is the leading company in its field, with an excellent understanding of communication. It is a great pleasure and privilege for Sony Pictures to be part of this amazing project alongside Alpitour.”






This new stage in the successful partnership between the Alpitour Group and Angry Birds was made possible thanks once again to the work of Maurizio Distefano Licensing, an Italian leader in the licensing industry, which helped bring together Rovio Entertainment and the Alpitour Group.


“We are thrilled to be in a partnership with such a reputable tour operator,” says Magdalena Biernat-Heikkinen, Licensing Director at Rovio. “We have been given this fantastic opportunity for the Angry Birds to fly to as many Alpitour’s holiday destinations as possible, to entertain fans and bring excitement to all.


“Italy is a fantastic market for the Angry Birds brand, and as we see, it is not only driven by fashion, but also by bringing families together and offering the great holiday experiences supplied by Alpitour. We are honored to be part of it.”


Maurizio Distefano, President, MDL, says: “This agreement not only ensures a treat for travelers but is a superb platform for Alpitour’s wonderful offering, for the excellent Neos fleet and, of course, for the Angry Birds themselves just before their major new movie hits Italian screens. We’re delighted to be involved in a partnership that will see the Angry Birds quite literally reach for the sky!”










Red                     MACCIO CAPATONDA

Chuck                 ALESSANDRO CATTELAN

Leonard              MASSIMO BITOSSI

Bomb                  FRANCESCO PANNOFINO

Silver                  VERONICA PUCCIO

Kit^n^Kate, airing on Rai Yoyo, debuts with 6 episodes a day and wins the attention of the little ones

Kit^n^Kate’s licensing project in Italy is managed by Maurizio Distefano Licensing, who had high expectations even before the airing of the series. Now on Rai Yoyo with six episodes a day, 3 in the morning and 3 in the afternoon, the cartoon dedicated to preschoolers has made a great debut. It enjoyed excellent results worldwide, recording millions of views on its official YouTube channel. Kit^n^Kate captivate children for their adventurous stories, fun and, at the same time, for the important educational message that underlies each episode.

The main characters of the animated series are two kittens, Kit and Kate, who play in a magic box that transports them to new worlds where they live fantastic adventures. The series was created by the authors of Sesame Street, of the very famous video game Cut The Rope and by the creators of Shrek2 and Madagascar, who were able to create a series animated by excellent quality and with a simple and captivating narrative system.

Kit^n^Kate is also aired in Eastern Europe, Russia, Finland, Benelux, Australia, South Korea, Portugal, Middle East, Africa and the airing in new countries is currently under negotiation. In addition, two new seasons are in pre-production with 102 episodes that will be available soon.

Maurizio Distefano, President of the agency of the same name, commented: “Among the main strengths that have determined the success of the agency and which are also recognized by foreign Licensors are: the ability to look far and anticipate market trends by offering to our customers the brands and news before they become known to the general public and the very high level of professionalism and 360 degree service that we offer for the duration of our collaboration. ”

Pavel Muntyan, CEO of Toonbox Animation Studio, commented: “We are sure that the success that Maurizio and his team have had with other brands in Italy will also be repeated with Kit^n^Kate. Furthermore, we are extremely happy that MDL believed in this project from the beginning, with the aim of helping Kit^n^Kate to fully develop its potential also in Italy “

Continuing success for Masha and the Bear as season three arrives in Italy

MDL hails modern classic status of wildly popular pre-school property in Italian market

Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and The Bear brand in Italy and Switzerland, has welcomed the arrival of series three of Animaccord’s hit pre-school property on one of the country’s leading kids’ television channels.


Season three of Masha and The Bear premiers on Rai YoYo, the free-to-air kids’ TV channel owned by the Italian public broadcasting group RAI, on 7 June. A special edition of the popular Rai Ragazzi show, La Posta di YoYo, which previews the new series of Masha and The Bear, will appeal on Rai YoYo on the same day.


The launch of season three of Masha and The Bear on Rai YoYo reinforces the status of both the show and the licensed property as a modern children’s classic. Awareness of Masha and The Bear, both as a licensed brand and a TV series, is exceptionally high among children and families in Italy, where Masha and her friend have been wildly popular since the launch of the first series. Repeat showings and new episodes of Masha and The Bear are greeted with enormous enthusiasm by big audiences on both Dea Junior and Rai YoYo.

So popular is the brand that two spin-off series – Masha’s Tales and Masha’s Spooky Stories – have been created. Episodes of all three shows are also available on mobiles, PCs and tablets, and streaming on Infinity, a dedicated YouTube channel and the official Masha and The Bear Facebook page.


The success of the property has also been reflected in a a dedicated site at a major theme park, numerous promotional partnerships and, of course, a thriving licensing campaign. Masha and The Bear remains one of the most sought-after licenses in the children’s market; at present there are about 30 Masha and The Bear licenses in the Italian market alone. MDL has represented the property in Italy and Switzerland since its arrival in both markets.


The show is also building strongly in a number of other territories. In the UK, season three of Masha and The Bear arrived earlier this month on Cartoonito, while in Latin America the new episodes began airing on Cartoon Network and Boomerang in April. The new series is also due to arrive on KIKA in Germany in a primetime slot from June.


Maurizio Distefano, President, MDL, said: “Masha and The Bear’s continuing success in Italy after a number of years makes it one of the most successful pre-school properties of recent years in that market. MDL is delighted to be representing this classic property and looking forward to many more years of licensing and promotional success for Masha and The Bear.”

MD Licensing to manage amazing animal animation ZAFARI in Italy

Strong licensing potential for innovative new kids’ series launching on Rai YoYo in June


Maurizio Distefano Licensing (MDL), has been appointed to manage licensing in Italy for the remarkable new 52 x 11’ animated series ZAFARI, on behalf of brand owner Ink Group.


Produced by ZAFARI Holdings and distributed worldwide by NBCUniversal/Dreamworks, ZAFARI has already enjoyed a strong reception in France, Latin America and the UK and is about to launch in a number of other territories. It will appear in Italy on Rai YoYo, the free-to-air kids television channel owned by the Italian public broadcasting group RAI.


This innovative and original new series follows the adventures of Zoomba, a baby elephant born with zebra stripes who worries about being different until he and his best friend, a Borneo tarsier monkey named Quincy, discover ZAFARI, a world in a valley at the foot of Mount Kilimanjaro. There they meet Antonio, a lion with pink flamingo feathers, Pokey, a giraffe with a peacock tail, Babatua, a baboon with penguin colours, and many more. Together with his new friends, Zoomba learns to embrace differences in others and himself, realizing that sometimes being different, makes all the difference.


Aimed at audience of both boys and girls aged four to nine, ZAFARI takes up themes such as inclusion, tolerance and friendship through funny and exciting stories, creative characters and high-quality production values that bring beautiful locations and animals to life in stunning computer graphics.


In addition, a partnership with the World Wildlife Fund (WWF) has allowed the creation of 52 special mini videos, one of which will appear at the end of each episode. The videos will show real images of animals in their natural habitat, adding a touch of real-life magic to each delightful animated tale.


This is an entertaining and imaginative animated story that is already building audiences across Europe, but it’s even more than that. The look and themes have inspired a colorful and unique style guide that will allow the brand owner and licensees to build strong, appealing product lines, whilst the many endearing and instantly recognizable characters will lend themselves to numerous licensing categories.


The MDL team is available to provide more detailed information about the new property to potential licensees and retail partners.


Maurizio Distefano, founder and President, MD Licensing, says: “The ideas, themes and sheer quality of ZAFARI really make it stand out both as an animated show for kids and as a licensing property. We at MDL are very excited about ZAFARI, whose charm, wit, originality and stunning visuals are sure to charm children everywhere.”


Samsung launches a Christmas campaign to bring the adventures of Masha and the Bear on Samsung Tablets

Animaccord, the producer and distributor of the worldwide popular animated series Masha and The Bear, together with Samsung, the leader in the consumer electronics sector, will launch a joint communication campaign in Italy. The campaign will cover the entire Christmas period, starting November 30th, 2018 up to February 28th, 2019. By purchasing one of the 15 models* of Samsung tablets, users can download for free from the Galaxy Apps store, the application “Masha and the Bear for Samsung”, and enjoy 52 episodes of Masha and the Bear and 26 episodes of the spinoff series Masha’s Tales , as well as a variety of digital contents from e-books to games and posters. The promotion was carried out with the support of the local licensing agency Maurizio Distefano Licensing.

Masha and the Bear, one of the most popular cartoons in Italy, will be available for 15 different Samsung tablets*, including the latest Samsung Galaxy Tab S4 and Tab A 10.5, featuring innovative technical specs to make entertainment easier and more interesting anywhere, anytime.

Samsung is committed to security, and the whole Tablet portfolio is further proof of how the company is taking care of its users even from a security standpoint. The parental control feature allows all children to enjoy multimedia content in a more independent, secure and protected way.

A television campaign featuring Masha and the Bear together with Samsung devices will kick off on December 9th, covering the main children’s tv networks.

Samsung tablet portfolio has been designed to meet every consumer need and their state-of-the-art technology guarantees an engaging and safe Tablet experience. Samsung tablets’ unique features make them the perfect companions to enjoy all the digital content of Masha & the Bear world.

The contents of Masha and the Bear will be available on 15 different Samsung Tab that can be purchased in the main electronics and online shops.

Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has brokered this major agreement that brings together the popular children’s characters Masha and the Bear and Samsung.

*Tab E, Tab E, Tab A 10.1, Tab A 10.1, Tab A 10.5, Tab A 10.5, Tab S2 8, Tab S2 9.7, Tab S3, Tab S3, Tab A 7, Tab A 8, Tab S4

Focus Pico dedicates a special number to Bing for this Christmas

Thanks to Maurizio Distefano Licensing, today in kiosks the magazine for the youngest is dedicated to Bing and its friends

The popular magazine Focus Pico, edited by Mondadori and dedicated to the youngest readers, thanks to MDL agency, who manages licensing rights for the brand in Italy, has chosen Bing for a special issue ahead of Christmas.

With sweet Bing’s episodes stories to read, games and coloring pages, as well as a wide selection of stickers, the magazine will engage and entertain the younger children while waiting for Christmas, letting immerse themselves in the playful world of Bing, in an all winter version.

Bing is an award winning animated pre-school TV series that airs in Italy on Rai YoYo, with more than 15 episodes a day, that attracts children from 1 to 5 years old. Bing’s success has been lightning fast, both on television with a very high share of audience, and on social channels, where the official Italian Facebook page is already followed by more than 23,000 people just 5 months after its opening.

Adapted from Ted Dewan’s insightful books, Bing celebrates the noisy, joyful, messy reality of life when you’re a pre-schooler.

The stories are small but they are full of drama – everyday micro-dramas that all young children and the grown-ups in their lives will recognise – whether it’s dropping an ice cream or losing a favourite toy.

Precisely for this reason, Bing is becoming the favorite character of many and many Italian children.


Follow Bing on its official italian Facebook page, and on YouTube Italian channel

Nationwide Masha and the Bear promotion planned for Italy’s Toys Center

Stores across the country to participate in two-week-long Masha superhero doll offer

 Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has announced a major new partnership between the nationwide Italian toy chain Toys Center and the enormously popular children’s characters Masha and the Bear for a massive November promotion.

From 1 to 15 November 2018, in any Toys Center containing the relevant promotional material, customers who spend a minimum of €19.90 on Masha and the Bear products will be able to claim from the cash desk an amazing Masha doll – Masha the Superhero, in full superhero costume, driving her very own train!

This great offer applies exclusively to participating Toys Center shops and Masha and the Bear toys sold in those shops.

Launched in the 1990s, Toys Center has in the past fifteen years become the leading toy retailer in Italy, with over 120 stores in total, covering the length and breadth of Italy. One in every three toys sold in Italy is sold in a Toys Center store.

This two-week promotion builds on high consumer awareness of Masha and the Bear, and its success, both as a licensed brand and a TV series, with Italian families. Now in its third season, repeat showings and new episodes of Masha and the Bear are greeted with enormous enthusiasm by big audiences on both DeA Junior and Rai YoYo.

So popular is the brand that two spin-off series – Masha’s Tales and Masha’s Spooky Stories – have been created. Episodes of these three shows are also available to mobiles, PCs and tablets, and streaming on Infinity, a dedicated YouTube channel and the official Masha and the Bear Facebook page.

Maurizio Distefano, President, MDL, said: “This promotion in an enormous number of toy stores, proves, yet again, the staggering popularity of the Masha and the Bear in the pre-school market – and especially in Italy. We’re delighted to be working with the leading name in Italian retail to bring this wonderful offer to Masha and the Bear fans.”