Category: News

Once again, Christmas arrives wrapped in the magic of the most beloved stories and brands.
In the world of licensing, Maurizio Distefano the evolution of Licensing signs off a festive season defined by variety, with an offer that embraces top preschool properties, timeless classics, and highly appealing lifestyle brands — creating an assortment designed to captivate both consumers and retailers.

Bluey, the preschool phenomenon from BBC STUDIOS, continues to win over families and children, with plenty of new launches.
Clementoni brings the fun home with its Puzzles and Giant Floor Puzzles, perfect for sharing joyful family moments during the holidays.

With the new toy line distributed by Rocco Giocattoli, Christmas is sure to be filled with smiles. From the Supermarket Playset to the Garbage Truck, along with ultra-soft plush and action figures inspired by the series, the collection offers a wide range of gift ideas perfect for placing under the tree and delighting little ones on the most magical morning of the year.

 

Dolfin delights with traditional chocolate eggs and the classic Epiphany Stocking, combining taste, surprise, and tradition — perennial favorites for both kids and adults during the festive season.

JB Licenses spreads Bluey’s cheer across OVS stores with a dedicated collection of apparel and accessories that perfectly capture the colorful, playful spirit of today’s most beloved preschool series.

Completing the range are Dinobikes’ bicycles and Lisciani’s eco-puzzles, 100% recyclable and 100% plastic free — iconic licensing products that stand out for their quality, innovation, and attention to detail, consistently ranking among families’ top choices and performing strongly season after season.

 

Bing, the only child-centric preschool brand that provides the emotional and social developmental tools to help young children get ready for life, once again joins families during the holidays with a wide range of products for every festive moment.
Among the highlights is the mini pandoro by Balocco, a sweet symbol of tradition that wins over both young and adults.

Clementoni enriches the offering with two educational novelties: the Interactive Bus, designed to support early learning, and the Educational Laptop, which blends play and learning in a fun, engaging way.

Perfect gift ideas also come from FABA, with Musical Figurines inspired by Bing and his adventures — ideal collectibles that make each story even more immersive.

PonPon Edizioni presents a special Christmas-themed Activity Book designed to spark children’s creativity and make the holiday season even more fun. Through its engaging pages, kids can create and decorate wonderful Bing-inspired greeting cards, personalizing them with drawings, stickers, and colors — a cheerful and heartfelt way to share the joy of Christmas with their loved ones.

In confectionery, Dolfin confirms its success with its ever-popular Bing-themed Stocking, bringing a magical touch to the season.

In toys, Simba presents its range of wheeled toys, combining movement, fun, and quality, while Dinobikes completes the offer with bicycles designed to accompany young Bing fans on their everyday adventures.

Perfect for the holiday season, Colzani products make the ideal Christmas gift: from toilet seat reducers to cozy little armchairs, all the way to the car-ready range, which includes headrest cushions, sunshades, seatbelt covers, and seat protectors. Elegant, practical, and designed to support families at every moment.

 

Finally, Coriex adds a cozy twist with its line of footwear and accessories, including, among other products, sneakers, rain boots, slippers, a soft blanket, and a Bing backpack.

The timeless Care Bears™ return to color the holidays with an irresistible blend of kindness, friendship, and positivity — ready to spread smiles and hugs to the whole family.
Simba celebrates the festive spirit with a collection of ultra-soft, high-quality plush toys that faithfully reproduce the most beloved characters from the series. Each Care Bear carries a message of empathy and sharing, becoming both a perfect play companion and a heartwarming holiday gift.

For CoComelon, the newly launched FABA Musical Figurine (introduced in July) enriches the range with a product that combines play and listening. This new musical figurine represents a great gift idea for families, offering young kids another way to enjoy the CoComelon franchise, celebrating key milestones through music and shared moments.

The offering also extends to the adult and lifestyle segment: Bauli, in collaboration with Baileys, renews the tradition of taste and sophistication by bringing to the shelves Panettone and Pandoro with Baileys-flavored cream.
Two iconic products that blend Italian confectionery excellence with the unique and delicious taste of the world’s most loved spirit brand, becoming true stars of the Christmas table.

 

With this dynamic mix of new releases and evergreen best-sellers, Maurizio Distefano The Evolution of Licensing once again confirms its role as a strategic and forward-thinking partner in licensing, capable of anticipating trends and building authentic connections between brands, retailers, and consumers.
A tailor-made, dynamic approach that transforms every license into a real opportunity for visibility, engagement, and value — strengthening brand presence across all product categories and market channels.

 

An hour-long collection of Bluey episodes will be arriving at cinemas across Italy from Oct 30

Written by Joe Brumm

Produced by Ludo Studio

Distributed by BBC Studios Kids & Family
DOWNLOAD THE PRESS MATERIALS HERE

 

BBC Studios is delighted to announce that “Bluey at the Cinema: Let’s Play Chef Collection”, a special compilation of episodes from the beloved animated series Bluey, will make its big screen Italian debut on 18^th October at Alice nella Città, the independent and parallel section of the Rome Film Festival dedicated to younger audiences.

Following the premiere, the collection will rollout nationally on the big screen for the first time, allowing even more fans to enjoy the fun of Bluey in cinemas, and offering a new way to experience the episodes featuring Bluey and her family.

Created by Joe Brumm, Bluey is produced by Ludo Studio for the Australian Broadcasting Corporation and co-commissioned by ABC Children’s and BBC Studios Kids & Family. The hit TV series is distributed internationally by BBC Studios Kids & Family. Since its launch, Bluey has become a global phenomenon, adored by families and fans alike. The premiere screening at Rome’s Alice nella Città festival marks the latest chapter in Bluey’s growing popularity in Italy, where the Emmy® Award-winning series about a lovable, inexhaustible Blue Heeler dog who turns everyday family life into her world of fun has become a firm family favourite.

With Bluey at the Cinema: Let’s Play Chef Collection, Vue Lumière, in partnership with Piece of Magic Entertainment, will bring an exclusive one-hour compilation of eight particularly popular episodes that revolve around the fun of food to cinemas nationwide from 30^th October. Each episode showcases memorable moments and the fun and games that Bluey and her family enjoy together, with episodes including Takeaway, Fancy Restaurant, Omelette and Duck Cake.

The compilation of episodes brings families’ favourite small screen characters to the big screen. These will be available at The Space Cinema and other cinema chains across Italy. For more information and to book tickets, visit https://blueycinemacollection.com/

The cinema event, which has already been successfully launched in the United Kingdom & Ireland, Spain, Poland, and is soon to come to Germany, France and Benelux, celebrates BBC Studios’ 2025 global brand theme, “Let’s Play Chef”, and brings the thematically appropriate episodes to the big screen for the first time.

Cecilia Persson, Managing Director of BBC Studios Kids & Family, said, “Families across Italy will soon enjoy the special compilation on the big screen, starting with an exciting premiere at Rome’s Alice nella città festival. We’re thrilled to invite audiences to experience Bluey on the big screen, celebrating the joy, laughter, and love that the series brings to children and parents alike. Bluey fans are at the heart of everything we do, and as the series continues to grow in popularity around the world, bringing Bluey into Italian cinemas is a particularly exciting milestone as we look for new, fun ways to share the fun of Bluey and her family with even more families.”

The “Let’s Play Chef” theme also inspires new product lines from Master Toy Partner Moose Toys, distributed by Rocco Giocattoli. A new range of toys has been released in August, including a Bluey’s Supermarket Playset, a 2-in-1 Food Truck and a Juice Bar. In parallel, the long-awaited LEGO® Bluey sets were released worldwide this summer, both in the LEGO® 4+ and LEGO® DUPLO® lines.

In the TV sector, Bluey ranks as the #2 preschool show for individuals aged 4+ on Rai Yoyo in Italy (Q2 2025)[1] and is also airing on DeA Junior and Disney+. The brand’s digital presence is also growing with the local YouTube channel Bluey – Italiano Canale Ufficiale, which has received over 289 million views and 421k subscribers.

Looking to the future, anticipation is growing for Bluey’s first feature film.  Earlier this month, BBC Studios and Walt Disney Studios, in partnership with Ludo Studio, announced that the feature-length Bluey movie will be released in cinemas on August 6^th 2027.

[1] Source: Italy Glance / Auditel/ The Nielsen Company, Timeshifted viewing: Live + VOSDAL + 7 days, Ranked by best episode on Ratings (000) then Market Share (%), All day, Individuals 4+.Programmes under 3 minutes excluded, All day, Films / movies and one off excluded. 1st April – 30th June ’25.

The advice guide will be launched alongside Bing’s brand new video clip ‘La canzone per lavarsi i denti’ and the book ‘Laviamo i denti con Bing!’ published by Giunti Editore. The campaign will reach 11,000 paediatricians, 2,500 dentists and over 10,000 families through the Assonidi network.

An advice guide made by dentists and paediatricians for families and nurseries is on its way to discover the best daily practices to safeguard the oral hygiene of pre-school children and, together with the guide, the song ‘La canzone per lavarsi i denti’ and the book ‘Laviamo i denti con Bing!’. This initiative is promoted by the project Le Buone Abitudini, which, from 2023, involves the Italian Society of Paediatrics, Assonidi and Acamar Films, the production company of the famous animated series Bing, a character appreciated by children all over the world with 9 billion views on YouTube and about 1 million hours of total playback every day. The protagonists, together with paediatricians, of this important campaign are the dentists of Arkè – Un Dentista per Amico, a non-profit organisation that, since 2000, has been donating conservative dental care to minors from fragile families and sheltered facilities. Acting as ambassador for this project is once again Bing, the protagonist of the animated series of the same name, already the promoter, thanks to Le Buone Abitudini, of various awareness-raising activities on good practices for the healthy growth of children.

Here is the advice guide with the main tips that the dentists of Arkè – Un Dentista per Amico and the paediatricians of SIP (Italian Society of Paediatrics) wanted to dispense to Italian nurseries and families with a view to preventing and protecting the oral health of the youngest:

• Beware of baby bottles: foods and drinks rich in sugar promote the formation of bacterial plaque, so it is necessary to limit their consumption, especially in the first years of life.
• Dummy in moderation: prolonged use should be avoided so as not to damage the morphology of the mouth.
• What to do before teething? Use a moist gauze to clean the gums after meals.
• How to use the toothbrush? Like a game, place the toothbrush on the gum on one side and brush “from the pink of the gum to the white of the tooth” on all three sides of the tooth: in front, behind and where you chew. And then… count to 100, perhaps while singing a little song!
• Becoming friends with the dentist: it is important to take children to the dentist even when they are young and not only when there is an emergency or pain arises, a way to get to know the dentist and become friends!
• No worries: if parents prepare the children with games and imagination, even this experience can become serene; all they have to do is tell them about the armchair that rises like a spaceship or suggest they bring along their favourite toy or puppet to turn the visit into a fun experience.

Le Buone Abitudini campaign for correct oral hygiene also launches the brand new Bing song ‘La canzone per lavarsi i denti’, perfect for brushing your teeth together while having fun (link at the bottom of the document) available on Rai Play and YouTube. Very funny is the part where Bing, singing, says “…I brush my teeth up, I brush my teeth down, I brush them gently, rotating them all around, I brush them to the right, and then to the left, I brush them every morning, and before I go to sleep, I brush them very well, counting to 100, and while I’m brushing them I sing a refrain…”

Giunti Editore also launched the book ‘Laviamo i denti con Bing!’ in which Bing accompanies his very young fans in discovering the best and most fun ways to take care of their little teeth.

Thanks to Assonidi’s fundamental presence in Le Buone Abitudini project, nursery schools and the thousands of families with registered pre-school children will be able to receive oral hygiene materials for the youngest children (graphics, tips and a song).

An initiative involving a total of more than 11 thousand paediatricians, around 400 nurseries and more than 2500 dentists from Arkè – Un Dentista per Amico.

“The role of parents in educating their children about proper oral hygiene is really very important,” said Alessandra Crovetto, President and founder of Arkè, which has been committed for years to the mission of giving as many children as possible a smile. “We are convinced that a project such as Le Buone Abitudini can really help families and provide new ideas to teach them how to take care of their well-being through play, reading and songs. In this case, thanks to Bing’s help, children will discover that brushing their teeth can become a fun activity and they will be encouraged to do it following a specific routine“.

“Oral hygiene is an aspect that cannot be neglected while children are growing up,” explained Rino Agostiniani, President of the Italian Society of Paediatrics. “As a whole, taking care of one’s mouth is a fundamental habit that must be included in a child’s daily routine at the right time and in the right way, so as to prevent health problems that may emerge in adult life as well.”

“Taking care of one’s teeth is a practice that should be taught from the earliest years of life,” said Paolo Uniti, Director of Assonidi. “Thanks to this campaign, kindergarten educators will have one more tool to support families in the difficult task of ensuring the well-being of their children.”

“Young children learn new fundamental skills every day to ‘prepare for life‘,” explained Mikael Shields, CEO of Acamar Films. “We created a series of stories in which our young characters learn these new skills, such as brushing their teeth, to help parents implement encouraging and helpful strategies to build healthy habits that will last a lifetime.”

LISTEN TO THE TOOTHBRUSHING SONG, THE NEW BING SONG

DOWNLOAD TIPS FROM DENTISTS AND PAEDIATRICIANS CONTAINING BEST PRACTICES FOR CHILDREN’S ORAL HYGIENE

DISCOVER THE NEW BOOK LET’S BRUSH OUR TEETH WITH BING! BY GIUNTI EDITORE

Discover the Good Habits project at the link it.bingbunny.com/le-buone-abitudini-con-bing

On Wednesday, May 14, in the prestigious setting of Palazzo Bovara in the heart of Milan, Assonidi presented a special award to Acamar Films, the London-based production company behind Bing—one of the world’s most-watched animated series for preschoolers, with over 9 billion views on YouTube and 1 million hours of streaming daily. In Italy, Bing enjoys widespread popularity on Rai Yoyo and across all major digital content platforms.

The award ceremony was held as part of Assonidi’s 20th anniversary celebrations and recognized Acamar Films’ commitment to early childhood development. The studio is a key partner in Le Buone Abitudini, a nationwide initiative designed to promote positive practices for the healthy growth of children aged 0 to 6.

The campaign—developed in collaboration with the Italian Society of Pediatrics, Arkè – Un Dentista per Amico, and Nati per Leggere—raises awareness among parents and educators on essential topics such as sleep, nutrition, oral hygiene, outdoor activity, and emotional regulation. Through educational materials, events, and media content, Le Buone Abitudini has already reached tens of thousands of Italian families. To date, more than 400 nurseries and 11,000 pediatricians across the country have received digital resources to help guide and support families on their parenting journey.

“It’s a real privilege to collaborate with the esteemed partners of the Le Buone Abitudini project, and we’re especially grateful for the support of our valued partners at Rai Yoyo,” said Mikael Shields, CEO of Acamar Films. “Working alongside some of Italy’s most respected experts and receiving this recognition from Assonidi is truly an honour. The remarkable success of this initiative shows just how deeply Italian families care about their children’s development and well-being. We’re committed to continuing to create Bing episodes that genuinely reflect the real experiences and emotional needs of our young audience. After all, children are 20% of our present, but 100% of our future.”

The partnership between Acamar Films, Assonidi, Arkè, and the Italian Society of Pediatrics represents a unique alliance in Italy’s early childhood sector—and it’s set to grow further with the involvement of new experts and organizations.

Managed in Italy by the agency Maurizio Distefano Licensing, Bing continues to serve as a powerful ambassador for healthy habits and positive parenting. “Bing embodies authentic values, which is why such an authoritative project could be built around his character,” commented Maurizio Distefano. “He has become a trusted reference point for families and institutions engaged in early childhood education and care.”

Armando Traverso and Bing Discuss Bedtime Routines

Rai Radio Kids is delighted to announce that Bing will once again join the studios of Rai Radio Kids for a new episode of the show Big Bang, hosted by Armando Traverso.
This special interview will focus on bedtime routines and will be broadcast on Rai Radio Kids on 5 May at 9:00, 10:00, 13:00, 16:00, 17:00, and 19:00. Young listeners will also be able to enjoy it on-demand via the RaiPlay Sounds app.

Since Bing’s debut on Rai Radio Kids in November 2021, interviews with Bing on Big Bang have become a beloved and eagerly awaited event. This series confirms the ongoing commitment of Rai and Acamar Films, the producers of Bing, to support families with engaging and meaningful content aligned with the everyday experiences of preschool children.

Bedtime routines are an important topic for Italian families and are crucial for the healthy development of children. This theme has also been explored by Acamar Films through LE BUONE ABITUDINI project — an initiative launched in 2023 in partnership with the Italian Society of Pediatrics and Assonidi to promote wellbeing among young children.
As part of this project, expert educators and pediatricians have contributed their valuable insights through a dedicated editorial series published on Bing’s official website:

PEDIATRICIANS’ TIPS FOR A GOOD NIGHT’S SLEEP by Dr. Rino Agostiniani from the Italian Society of Pediatrics

THE GOLDEN RULES FOR A PERFECT SLEEP by Dr. Francesca Campolungo of Assonidi

Mikael Shields, CEO of Acamar Films, commented:

“We are honored to continue our collaboration with Rai Radio Kids by bringing Bing even closer to the young Italian audience in a new and engaging way.
Bedtime routines are a key part of a child’s healthy development, and we are proud that Bing can support families in managing this special time of day.
Our ongoing partnership with the outstanding Rai team enables us to create content that resonates deeply with Italian families, reflecting their real experiences and needs.”

Marco Lanzarone, Director of Specialized Digital Radios and Podcasts at Rai, added:

“For years, Bing has been a true friend to our young listeners. As a positive ambassador of good communication with children, the character created by Acamar has become a symbol of happiness.
We are thrilled to continue this partnership and welcome Bing for this new adventure focusing on bedtime routines.
I am confident that Armando Traverso will make our special guest feel right at home, and under the skillful direction of Isabella Carbone, the program’s director, the magic will once again come alive for all children tuning in.”

Maurizio Distefano, President of Maurizio Distefano Licensing, commented:

“Once again, Bing proves to be one of the strongest properties in the Italian landscape, loved by both children and parents for its authentic and reassuring way of addressing everyday challenges.
We are confident that this new interview with Armando Traverso on the important topic of bedtime routines will be another great success among Rai Radio Kids’ audience.”

Since bedtime routines are a theme close to the hearts of parents and caregivers, this interview promises to be both entertaining and informative.
Bing fans — along with fans of Armando, Lella, and Lallo — are warmly invited to tune in on 5 May and join this special event.

The Valli di Sole, Peio, and Rabbi Tourism Board has selected Bing, the beloved character from the popular animated series for children aged 0-6, as the face of an exciting family initiative. Additionally, experts from the Italian Society of Paediatrics will be offering invaluable guidance to families on child development.

This year, Bing, the star of the cherished preschool animated series, boasting over 8 billion views worldwide and renowned for its educational and values-driven storytelling, will take centre stage at the Val di Sole ski season. From 22 March to 6 April, Bing and Flop will accompany young skiers at the Folgarida Marilleva ski area, guiding them through their first adventures on the snow with a series of family-friendly initiatives.

For a period of two weeks, children aged 3 to 6 will be able to ski and stay free of charge, thanks to the Smiling Family Week offer, which also includes ski lessons and equipment hire. Special discounted rates will be available for older siblings as well.

Throughout this time, three family-friendly snow parks, chalets, libraries, and baby clubs will host a variety of Bing-themed activities and events. After an exhilarating day on the slopes, children can unwind with a snack on a terrace overlooking the stunning Brenta Dolomites, immerse themselves in books about Bing and his friends, dance to music from the series, colour in Bing activity sheets, and even meet Bing and Flop in person for a truly memorable experience.

That’s not all: on 24 and 31 March, special sessions for parents will take place at the Pellizzano and Monclassico kindergartens. Paediatricians from the Italian Society of Paediatrics will provide expert advice on two essential topics concerning young children’s health: nutrition and sleep. These events will also serve as a platform to discuss Le Buone Abitudini (Good Habits), a campaign promoting healthy habits for the proper and peaceful development of children. Launched in June 2023, this initiative is the result of a collaboration between the Italian Society of Paediatrics, Assonidi, and Acamar Films, the production company behind Bing.

“We are delighted to collaborate with the Val di Sole Tourism Board to create an unforgettable experience for young children and their families”, said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films. “This partnership offers us a unique opportunity to engage with families in an exciting new way, bringing the world of Bing to a stunning location. We look forward to seeing the joy this collaboration will bring to children and their families.”

“We are thrilled to launch this partnership with Acamar Films and bring the beloved Bing character to life in our region,” said Fabio Sacco, General Manager of the Val di Sole Tourism Board. “This collaboration enables us to offer a unique and incredibly fun experience for all families visiting Val di Sole. We are confident that this Bing-themed event will enhance the appeal of our family-friendly parks and create truly memorable moments for our youngest visitors”.

Maurizio Distefano, President of the Maurizio Distefano Licensing agency, which facilitated the agreement between Acamar Films and Val di Sole Tourism Board, stated, “We are excited to have brought this project to life. Bing is a character that resonates deeply with Italian families, and we are sure that this initiative will offer an engaging and unforgettable experience for all ages”.

The three family parks within the Folgarida Marilleva Skiarea involved in this initiative are Family Park Folgarida, Family Park Marilleva, and Family Park Daolasa. These areas are specially designed for young children and feature a team of professional entertainers who bring joy to families with music, fun games, and the cheerful mascot Snowy. The family parks are the perfect setting for children who want to try skiing for the first time in complete safety, or to enjoy thrilling rides on bobsleds and toboggans.

Family-Friendly Ski Areas

The three Family Parks within the Folgarida Marilleva Ski Area participating in this initiative are:

FAMILY PARK FOLGARIDA (Altitude: 1,855m)

Accessible via the Folgarida or Belvedere cable cars, this park is ideal for young skiers taking their first steps on the snow. It features a dedicated snow tubing track for exhilarating raft rides, a slope for toboggans and bobsleds, and an entertaining carousel ride.

FAMILY PARK DAOLASA (Altitude: 2,100m)

Located at the top station of the Daolasa – Val Mastellina cable car, this area is often referred to as “a true kingdom for children in the snow.” It boasts a beginners’ area, a ski school camp with five treadmills, a snow playground, and lively entertainment for young visitors.

FAMILY PARK MARILLEVA (Altitude: 1,880m)

Situated at the top station of the Panciana cable car, this park features a beginners’ area and a ski school camp served by a 72-metre treadmill. A snow playground and friendly entertainers ensure a fun-filled experience for little ones.

Admission to the Family Parks, along with the rental of bobsleds, sledges, rafts, and mini-ski bikes, is free of charge.

– Disney Acquires Global Theatrical Film Rights for No. 1 Streaming Series, ‘Bluey,’ With Streaming on Disney+ –

– BBC Studios Executes Global Deal to Bring ‘Bluey’ to Worldwide Cinemas in 2027 –

BBC Studios and The Walt Disney Company today announced the first-ever animated feature film for “Bluey,” the beloved Emmy® and BAFTA Award-winning animated series that is 2024’s No. 1 series on streaming. The new deal sees Disney acquiring the global theatrical rights for the film, which will land in cinemas in 2027 under the Disney banner. Following the global theatrical release, it will stream on Disney+.

Written and directed by “Bluey” creator Joe Brumm, the film is a Ludo Studio production in collaboration with BBC Studios. Delivering the same charm and humor that made the television series a global phenomenon, the movie will continue the adventures of Bluey, a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo.

Joe Brumm, creator of “Bluey,” said: “I really enjoyed the experience of working with a longer format on ‘The Sign’ in Series 3, so going even further with a feature film feels like a natural extension of that. I’ve always thought ‘Bluey’ deserved a theatrical movie. I want this to be an experiential event for the whole family to enjoy together. I’m excited to continue to partner with Cecilia Persson, Tom Fussell and the team at BBC Studios, and Dana Walden, Alan Bergman and Disney to bring this new ‘Bluey’ story to the big screen.”

Alan Bergman and Dana Walden, co-chairmen, Disney Entertainment, said: “Since its debut on Disney Jr. and Disney+, ‘Bluey’ has become a global phenomenon, uniting families everywhere with its heartfelt stories of play, imagination and connection. We are so proud to expand upon our relationship with BBC Studios to bring the magic of ‘Bluey’ to the big screen – for real life! – and we are deeply grateful to Joe Brumm for creating a world that continues to inspire and delight families everywhere.”

Tom Fussell, CEO, BBC Studios, said: “We are incredibly excited to take ‘Bluey’ to cinemas given its extraordinary success on a global scale – it is some of the most popular IP in the world. It has been such a privilege to work with Joe and the team at Ludo on ‘Bluey’’s meteoric rise from inception through to becoming one of the most beloved TV shows of all time. BBC Studios has a long history of bringing the very best children’s television to the world in new and exciting ways, so working with Joe and the team, we felt a feature-length film was the natural next step. We are pleased to work with Disney on ‘Bluey’’s eagerly awaited theatrical debut and look forward to partnering with Dana, Alan, and the entire team on this momentous journey.”

Daley Pearson and Charlie Aspinwall, Co-Founders and Directors, Ludo Studio, said: “Over the past eight years, we’ve had the privilege of working alongside an extraordinary team of more than fifty artists and producers whose talent, dedication, and creativity have shaped ‘Bluey’ into the beloved series it is today. Their work has paved the way for this incredible opportunity to expand ‘Bluey’’s world onto the big screen. We’re excited to continue showing Queensland as a home for world-class talent and to share a new beautiful ‘Bluey’ story by Joe Brumm with families around the world.”

The film will star vocal talent from the hit show including Melanie Zanetti and David McCormack as Bluey’s mum and dad, Chilli and Bandit Heeler, and music created by “Bluey” composer Joff Bush.

The CG animated film will be produced by award-winning animation producer Amber Naismith (“Happy Feet,” “The Lego Movie,” “The Lego Batman Movie”) with Richard Jeffery returning to co-direct (“Bluey” Series 1-3), Joe Brumm is executive producer, with Charlie Aspinwall and Daley Pearson from Ludo Studio, alongside Justine Flynn for BBC Studios. For Disney, the film will be overseen by David Greenbaum, president of Disney Live Action and 20th Century Studios, and his team.

BBC Studios is financing and licensing the picture for distribution. Post-production funding is from the Australian government through the Producer Offset and Screen Australia, and support from the Queensland Government through Screen Queensland’s Post, Digital and Visual Effects Incentive.

Disney will release the “Bluey” movie in theaters worldwide, followed by streaming on Disney+. The movie will also air on ABC iView and ABC Kids in Australia post-theatrical release.

Available in over 140 countries, “Bluey” is 2024’s most-watched series globally on Disney+, and the year’s No. 1 most-watched series on streaming to date through November among total viewers in the U.S., with more than 50.5 billion minutes watched (842 million hours). (*Source: Nielsen Media Research; Streaming Content Ratings 1/1/24-11/24/24). “Bluey” is also the No. 1 kids show on CBeebies and Disney+ in the UK. The show has also garnered numerous awards, including a 2024 Peabody Award and back-to-back Television Critics Association Awards in 2023 and 2024.

For images, please CLICK HERE

 

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Animaccord, the global entertainment powerhouse behind the internationally beloved Masha and the Bear, is excited to unveil a series of impactful initiatives designed to deepen the brand’s connection with Italian audiences. Through a strategic broadcasting deal with Rai and a range of festive and interactive retail and Meet & Greet experiences with Giochi Preziosi, Masha and the Bear is bringing its signature charm to families across Italy just in time for the holiday season.

Broadcasting with Rai: Italy’s media giant Rai has been broadcasting new episodes from Masha and the Bear Seasons 6 and 7 on Rai Yoyo and Rai Play, bringing the latest adventures to Italian viewers. In addition, Rai has extended the rights for Nursery Rhymes, which began airing in Q4 2024 across Italy, Vatican City, the Republic of San Marino, Monaco, and Malta.

Complex Retail and Promo campaigns: Animaccord, together with Giochi Preziosi, has launched multifaceted Fall and Christmas campaigns, creating a magical family and holiday experience centered around Masha and the Bear:

• Nationwide Retail Rollout. Shoppers at the Giochi Preziosi store in Piazza Duomo, Milan, and Hamleys in Rome have been immersed in vibrant Masha and the Bear shop windows decorations. The campaign extends to over hundreds stores nationwide, including Toys Center, Giochi Preziosi, Iper Collatina, and Hamleys locations, featuring branded displays with eye-catching shelves and QR codes that unlock exclusive digital content, such as a fun Masha and the Bear video game; Special in-store Meet & Greets where fans interacted with Masha and the Bear characters, held in Milan and Rome from October 5th to December 14th.
• Festive In-Store Experiences. Since the first days of December, visitors to the Piazza Duomo store in Milan can marvel at a dazzling branded Masha and the Bear Christmas tree, which will remain on display until January 6, 2025. On December 7th, families at the store had the unique opportunity to meet Masha and the Bear characters in person, take memorable photos, and receive Christmas themed activity book giveaways, which remain available throughout the season.
• Influencer Christmas campaign. To mark the Masha and the Bear toy collection by Giochi Preziosi and generate festive mood, selected Italian family-focused influencers showcased the branded toys through engaging Christmas social media content, including playful unboxings, reviews, and storytelling.

Maurizio Distefano Licensing, Animaccord’s licensing representative in Italy for 10 years now, ensure Masha and the Bear brand maintaining and expanding its extensive CP portfolio in 2024 through exciting collaborations with existing partners across a variety of categories. Highlights include the launch of anti-mosquito bracelets by Brand Italia in January and bicycles with new graphics by Denver in February. For Easter, Bauli introduced a delightful Colombina cake in the food category, bringing festive cheer to fans. In publishing, Panini continued its monthly issues, while PonPon launched mini-books titled “Sing with Masha” in May, blending entertainment and education. Additionally, the ELARI kids’ smartwatch, offering parental control over location, contacts, communication, and content, debuted on Amazon Italy as another innovative and practical product.

An engaging and educational adventure for young children, featuring their beloved character.

Bing, the beloved character who has captured the hearts of millions of children and families worldwide, returns with new episodes of the special series Le Piccole Scoperte di Bing, airing on Rai Yoyo. Already among the top 10 most-watched children’s programs on Rai Yoyo and RaiPlay, Bing continues to delight audiences with quality content that engages and inspires young viewers.

These mini-episodes revisit familiar Bing stories, presenting them in a fresh and concise format. Bing addresses key themes like friendship, sharing, respect, and exploring emotions, offering practical lessons for families that help young viewers build empathy and self-confidence.

With concise yet meaningful stories, Le Piccole Scoperte di Bing empowers children to face everyday challenges with confidence. Each episode provides a valuable opportunity for learning and reflection, thanks to the gentle way in which Bing and his friends navigate the challenges of childhood.

Produced by Acamar Films, Bing is an award-winning series adored by preschoolers. Its positive messages and charming characters have made it a beloved presence in homes, further strengthened by strategic partnerships and content that extends beyond the screen.

New episodes of Le Piccole Scoperte di Bing air every Saturday and Sunday at 4:05 p.m. on Rai Yoyo and are always available on RaiPlay.

The licensing program in Italy, managed by Maurizio Distefano Licensing, has also seen remarkable success. Several major projects were launched in 2024, with many more set to roll out throughout 2025.

Maurizio Distefano Licensing is delighted to announce the partnership between Caffè Borbone and Baileys™, resulting in the launch of Baileys-flavoured cappuccino capsules compatible with Nescafé® Dolce Gusto® machines. These innovative capsules will be available across all sales channels starting at the end of November. 

 This partnership, established in 2023, first introduced the Baileys™ Coffee Cream within Caffè Borbone’s Coffee Cream line. Building on this success, the collaboration now evolves with a product that masterfully combines the tradition and excellence of Italian coffee with the distinctive creaminess and flavour of the world-famous Irish liqueur.

Bringing together two iconic brands, leaders in their fields, the partnership has delivered a product that embodies quality and prestige. On one hand Caffè Borbone, a symbol of Italian coffee craftsmanship, and on the other, Baileys™, a hallmark of indulgence and treating. From this partnership is born a unique line of Baileys-flavoured capsules that promise to surprise and delight consumers with their refined and indulgent taste.

This launch marks another milestone in the continuous evolution of both brands, united by their commitment to catering to consumers who value high-quality and diverse options.

“Compatibility is at the heart of our strategy to expand our product range, as it enables us to reach an ever-growing number of consumers while ensuring that everyone can experience the quality of Caffè Borbone, regardless of the coffee system used at home. With the holiday season approaching, our new Nescafé® Dolce Gusto®-compatible capsules further enhance our extensive assortment for this system, offering an ideal choice for consumers seeking variety,” stated Marco Schiavon, CEO of Caffè Borbone.

“We are extremely proud to have contributed to the realization of this project. The collaboration between Caffè Borbone and Baileys™ is a testament to our commitment to creating partnerships that generate added value for our customers and final consumers,” said Maurizio Distefano, President of the agency.

A collection of everyday essentials infused with an irreverent twist, perfect for bringing the unmistakable Imbruttito style to daily life.

Since late October, Italian bookstores have been showcasing the latest products from Malìa Edizioni, publisher of the Giunti group, created under license from Il Milanese Imbruttito, an agreement managed by Maurizio Distefano Licensing agency.

This strategic partnership represents a significant milestone in the brand’s growth. Known for its unique tone and narrative universe, Il Milanese Imbruttito continues to captivate millions of fans daily. Leveraging the creativity and editorial expertise of Malìa Edizioni, the deal has produced a collection of items that embody the brand’s essence. The result is a perfect blend of practicality, humor, and style, bringing the spirit of Il Milanese Imbruttito into everyday life.

The collection, defined by the irreverent and self-deprecating humor characteristic of Il Milanese Imbruttito, features products like the “365 Giorni di Sbatti” Tear-off calendar, the Sticker pack, the “Che Sbatti” and “Bella Storia” Notebooks, and the Book of Answers—perfect as a Christmas gift to bring an imbruttito twist to everyday life.

Il Milanese Imbruttito has masterfully transformed the frantic pace of Milan’s daily life into a true cultural phenomenon. With its signature blend of sarcasm and self-irony, the brand has created a distinctive language and iconic characters, turning everyday chaos into an endless source of hilarious comedy. Supported by a passionate community of millions, Il Milanese Imbruttito has evolved into a universe of its own—spanning digital content, exclusive collaborations, and projects that extend its philosophy far beyond the web.

Maurizio Distefano, President of Maurizio Distefano Licensing stated: ‘We are very pleased with this licensing agreement, and we are sure it will prove to be a great success! This is a further demonstration of how a brand like Il Milanese Imbruttito can expand its reach through advantageous and innovative licensing agreements, achieving new targets and offering fans a way to experience the Imbruttito style daily’.

 

About Maurizio Distefano The evolution of Licensing

Maurizio Distefano, an internationally accredited professional with over 20 years of experience in the sector, is President of the licensing agency and management consultancy that takes his name. The innovative and exclusive proposal of the agency is based on a holistic approach which allows it to analyse and respond to the particular business development needs of each individual licensee.

Maurizio Distefano, together with his business partner Michela Marchese Patti, selects animated series, movies and brands for successful licensing projects.

The properties launched and distributed by MDL are:

Entertainment: Masha and The Bear, Bing, Bluey, Idefix and the Indomitables, CoComelon, Blippi, Little Angel, ALVINNN!!! and the Chipmunks.

Brands: Care Bears, Bratz, L.O.L. Surprise!, Yummiland, Rainbow High, Asterix, Polaretti, Moomin, Army of Apes, Baileys, Guinness, Caffè Borbone,ISA (International Space Archives), LIFE.

Music: The Rolling Stones, Motörhead, Iron Maiden, Slayer, Backstreet Boys, Whitney Houston, Britney Spears, AC/DC, David Bowie, KISS, Pink Floyd, The Police, Woodstock, John Lennon, Lennon & Mc Cartney Lyrics, Genesis, Janis Joplin, Miles Davis and many more.

 

www.mdistefanolicensing.com

Il Milanese Imbruttito returns on the big screen with the movie “Ricomincio da Taaac”

The long-anticipated sequel signed by Il Milanese Imbruttito, titled “Ricomincio da Taaac,” directed by Pietro Belfiore, Davide Bonacina, Andrea Fadenti, Andrea Mazzarella and Davide Rossi and produced by Giovanni Cova for QMI in association with Medusa Film and Ramaya Productions and in collaboration with Prime Video, was released in cinemas on Thursday, September 26.

The iconic “Mr. Imbruttito,” a thoroughbred manager from Milan, now part of the collective imagination played by Germano Lanzoni, loses his job, home and family after the takeover of his company by an American multinational company, Blacksun, which is very concerned with inclusion and sustainability. To make ends meet, he will find himself working as a rider and other menial jobs that he has always despised and scorned, in an amusing dantesque poetic justice.

The sequel, set entirely in Lombardy, sees the return of all the characters from the Imbruttito world, with the reconfirmations of Brenda Lodigiani (as the Imbruttita), Paolo Calabresi (the visionary entrepreneur and environmentalist Aldo Brusini), Laura Locatelli (the Wife), Leonardo Uslengo (the Dwarf), Valerio Airò Rochelmeyer (the Giargiana), Renato Avallone (the State) in the cast, along with new characters and numerous guest stars.

Il Milanese Imbruttito is a highly successful social brand with a well-established licensing program managed by the Maurizio Distefano Licensing agency. Targeted at an adult audience, the brand continues to gain success among licensees, including: Cromo, Pon Pon Edizioni, La Casa de Las Carcasas and De Fonseca.

After the success of the irreverent greeting cards, Cromo has decided to expand its product line by adding mugs and plates, which will be released soon. Pon Pon Edizioni will also introduce a new product range including a calendar, an answer book, a sticker pack and a notebook. In July, La Casa de Las Carcasas launched a collection of cell phone covers and accessories. Lastly, the catchphrases of Milanese Imbruttito will also be featured on a series of products by De Fonseca, which will be presented in Fall Winter 2025.

“The release of the movie certainly confirms the great popularity of the brand and represents an additional strength for licensees who will choose ll Milanese Imbruttito,” said Maurizio Distefano, president of the agency.

Two Italian excellences introduce an absolute novelty in the world of travel.

Maurizio Distefano Licensing, the exclusive licensing agent for Giochi Preziosi, has managed the partnership between one of their most famous and successful brands, CANTA TU, and Alpitour, a long-standing synonym for family vacations. This innovative collaboration between the two Italian excellences has brought CANTA TU-branded events to life in over 20 selected resorts and villages in the Mediterranean, managed by the renowned tour operating brand under Alpitour World.

CANTA TU is such a popular brand that it has become leader in its category. It’s a complete high-quality audio-video system that can be easily transported anywhere, perfect for livening up outdoor or indoor parties, and has entertained generations of families and friends for years. The CANTA TU-themed events and evenings within Alpitour’s resorts and villages will guarantee fun, thanks to the ever-growing trend of karaoke.

Alpitour represents the most solid and historic foundation of Alpitour World’s Tour Operator division, offering a vast portfolio of destinations and a variety of organized vacation solutions designed for smart families, complete with services and assistance for both adults and children. To make vacations even more enjoyable, this summer, Alpitour has chosen CANTA TU for a selection of its resorts and villages in the Mediterranean, providing great entertainment and fun.

A digital campaign has been planned on the partners’ official platforms to support these initiatives, promoting the activities and ensuring the success of the branded evenings and entertainment.ù

Michela Marchese Patti, CEO of Maurizio Distefano Licensing, states: “We are extremely proud to have coordinated this partnership. This collaboration represents an absolute novelty in the world of licensing within the tourism category, and as an agency, we are thrilled to contribute to creating unique and unforgettable experiences for Alpitour’s customers.”

The licensing program of Il Milanese Imbruttito proves to be successful with the launch of the brand new Cover Imbruttite.

The sharp humor and self-irony of Il Milanese Imbruttito have won over La Casa de Las Carcasas, a leader in its sector, which recognized the brand’s unique style and the fresh perspective it brings to products. The licensing program of Il Milanese Imbruttito is managed by the agency Maurizio Distefano Licensing.

La Casa de Las Carcasas was founded in 2012 in Madrid and specializes in creating a wide range of smartphone accessories, including personalized and branded cases. What sets the company apart is that customers can purchase covers and accessories both online and in-store, where they can use a tablet to browse all available designs and select the one they wish to buy. On July 26, 2024, they launched “Le Cover Imbruttite,” featuring two distinct lines: the “Classic” Line, showcasing the most well-known phrases from Il Milanese Imbruttito, and the “Figa” Line, dedicated to typical Milanese slang. The same cover designs are also available as back skins, a film that can be applied directly to the back of the phone. Additionally, they will soon launch stickers featuring the brand’s most famous phrases, such as “Sbatti,” “TAAAC,” and “Mollatemi.”

Maurizio Distefano, President of the agency Maurizio Distefano Licensing, states: “We believed in the strength of the Il Milanese Imbruttito brand from the very beginning, as it is now well-known throughout Italy. We are extremely excited about this project, which serves as an inspiration for those to come.”

Maurizio Distefano Licensing is delighted to announce its appointment as the new licensing agency for the Care Bears™ property in Italy, by property owner, Cloudco Entertainment.

Since their introduction in 1982 through consumer products, greeting cards, and later animated television shows and feature films, the Care Bears have captured the hearts of fans worldwide. This enduring popularity continues as the lovable, huggable bears from Care-A-Lot inspire sharing, caring, and togetherness across generations.

The Care Bears brand have seen success across various platforms and product categories. Currently, the brand boasts retail placement with key licensees such as MC2 St Barth and J Brand International, featuring fashion collections at OVS stores across Italy. Additionally, International Games Trade offers a range of Care Bears figurine collectibles. These partnerships mirror the success seen with other European fashion giants like Benetton, Zara, Pull & Bear, and H&M. With the launch of plush toys coming to Italy in Q1 2025, Cloudco Entertainment aims to expand partnerships and attract a wider audience, capturing the nostalgic appeal of parents and drawing new fans through innovative play.

Maurizio Distefano, President of Maurizio Distefano Licensing, shared his enthusiasm: “We are thrilled to represent the beloved Care Bears property in Italy. With its dual appeal of the classic brand and the new Unlock the Magic look, Care Bears fits perfectly with different targets and product categories. The rich style guides offer unlimited possibilities for development and align with new market trends every year.”

Kimberley McIntyre, Senior Licensing Manager (EMEA) at Cloudco Entertainment, added, “Europe remains a key market for us, and working with agents like Maurizio Distefano Licensing is key to our continued success. Their local presence and expertise are invaluable as we aim to deepen our reach and connect with both new and existing fans across Italy.”

The Care Bears first appeared on television in 1983 and 1984, followed by a long-running animated TV series and a leap to the big screen with The Care Bears Movie trilogy in 1985-87. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015.  In 2019, the brand introduced a new look and mission in Care Bears: Unlock the Magic, a 48-episode, 2D animated series currently airing in Italy on Cartoon Network, Boomerang, and Amazon Prime Video.

Sorry, this entry is only available in Italian.

Sorry, this entry is only available in Italian.

SEASONS 1 IS ROLLING OUT ON THE NEW BROADCASTER

BBC Studios Kids & Family and Maurizio Distefano Licensing, Bluey’s licensing agency in Italy, are excited to share that Series 1 of the much-loved Emmy® and BAFTA award-winning animated series Bluey is now available in Italy on DeA Junior channel.

From Monday to Friday, three episodes are premiering at 7pm, with repeats earlier in the day at 7:15am and 2:10pm. On Saturdays and Sundays, three episodes are premiering at 7pm, with repeats earlier in the day at 10:10am and 2:10pm.

All schedule details are available at any time on DeA Junior website.

Bluey’s episodes are also available on other platforms:

On Rai Yoyo with Season 1, 2 and a new batch of Season 3 episodes airing daily. Bluey is currently the #1 Kids show on .

On YouTube, the Italian channel has now more than 110 million views to date and releases new videos every week, with 11 full episodes from Seasons 1 – 3 available and impressive results in February (7.7 million video views) and March (8.2 million views) 2024.

Bluey’s licensing programme in Italy is developed by Maurizio Distefano Licensing, which has secured many licensing agreements with important Italian companies, including Giochi Preziosi, the Master Toy distributor, Clementoni for puzzles, Diramix for sticker albums – which has just launched the second edition in kiosks, J Brand for Apparel, and Pon Pon Edizioni with activity and colouring books.

Bluey is created and written by Joe Brumm and produced by the multiple Emmy^® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.

BBC Studios Kids & Family has a global broadcast deal for Bluey with Disney for all territories outside of Australia, New Zealand and China. The show continues to grow its global reach and attract audiences worldwide. An extra-long episode called ‘The Sign’, which premiered globally this April, broke viewing records. ‘The Sign’ gathered more than 10 million views worldwide on Disney+^[1] in the week after its release, and is the top ABC programme of 2024YTD and the highest ABC programme of all time on ABC iview^[2].

“The episode had such an incredible reaction from the fans and the show is finding its way into the hearts of the rapidly growing fanbase in Italy,” says Maurizio Distefano.

Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play.

 

[1] Source: Internal Disney Branded Television Data. A view is defined as total stream time divided by runtime.

[2] Source: OzTAM Combined 5 City Metro & Regional TAM (Regional incl WA) Preliminary Overnight and Consolidated 7 data (Broadcast Reach counts 5 minutes consecutive viewing), OzTAM Minutes & VPM. Total Audience methodology includes the sum of metro and regional viewing, first run episodes, encores and VPM. Series average based on the Total Audience of each episode.

 

 

 

 

 

This summer 2024, Bing, the star of the award-winning series for preschoolers, is heading on board Costa Cruises to meet the young Bingsters as part of the first-ever cruise ship partnership for the hit property from Acamar Films.

From the 1st of June, families will be able to meet Bing, the Rai YoYo star, aboard the Costa Toscana and Costa Smeralda cruise ships each week for plenty of on-board entertainment including meet and greets, costume character parades and Bing themed parties and dance activities.

“Costa Cruises is an expert at providing high quality family entertainment on its cruise ships with its dedicated children’s areas,” said Kirsty Southgate, director of Experiential and Promotions, Acamar Films. “We are delighted to create a truly special experience for Costa’s youngest guests who can engage and interact with Bing, making their holiday even more memorable. This partnership reflects our commitment to enriching family experiences and creating unparalleled memories for children and parents alike.”

Maurizio Distefano, President of the Maurizio Distefano Licensing agency states: “We are excited for this partnership, especially because Costa Crociere represents an excellency in the industry, which throughout its more than 75-year history has always been able to innovate to make guests happy, and Bing is the most beloved character among children today. It is a project that I am sure will prove to be a success. Children will be able to travel with their families and live unforgettable moments with their favorite character during the cruise!”. 

Bing is available to watch on RAI Yoyo, Prime Video, Disney+, Vodafone TV, DeAJunior, Tim Vision and on the app Bing: Guarda, Gioca, Impara, as well as on YouTube, where Bing has over 5b views and more than 125m hours of playback in Italy alone.

Families can buy tickets directly from the Costa Crociere website and get on board of this unforgettable experience with Bing.

Journalist Marco Morello visited Acamar Films’ production studios in London and met with CEO, Michael Shields.

We are pleased to report that the weekly magazine Panorama dedicated a long 3-page article to Bing, recognizing it as a phenomenon for all Italian families. In fact, the animated series has touched more than 6.2 million people worldwide.

Journalist Marco Morello managed to perfectly transfer the essence and joyful spirit of the series to his audience by interviewing Acamar Films CEO Michael Shields.
The article touches important points, such as the hyperemotionality of the main character Bing, who brings to life the same emotions as children, the collaboration of experienced pedagogues in the production, and the incredible numbers that testify to the success of the series.

Maurizio Distefano Licensing agency has been managing Bing’s licensing program in Italy for a great many years now and is proud of the consistent results the series brings.

 

Once again, the agency positions its IPs on the shelves for a sweet Easter.

For this Easter 2024, several companies have chosen or confirmed their partnership with Maurizio Distefano Licensing for their chocolate eggs.

Thanks to Motta, the surprises of Masha and The Bear will not be missing on the shelves with a 190 gr milk chocolate egg. In fact, the young audience of the series will be able to find the 3D characters of their favorite animated series. Masha and The Bear never ceases to amaze, which is why it maintains the top spot as the most requested animated series worldwide and in Italy. For over 11 years on Rai Yoyo, the series remains in the top 3 as the most viewed title. Its YouTube channel is constantly growing with over 200 million views registered in 2023. Motta has certainly chosen the right property for its eggs.

This Easter will once again see the Colomba with Baileys cream, a brand chosen by Bauli for its unique and unmistakable taste. The perfect project to satisfy even the most adult target.

After last years success with Bluey, Dolfin confirms its choice of the successful Australian property for a 220 gr milk chocolate egg and for the Maxi Egg 110 gr present throughout the year 2024. Fans will be able to discover some super surprises inside. In January of this year, the last 10 episodes of the third season of Bluey landed on Disney+, while in February, the first 10 of the third season were launched on Rai Yoyo. BBC Studios Kids & Family has struck a global broadcast agreement for Bluey with Disney for all regions outside of Australia, New Zealand, and China. This spring, the longest-ever episode of the popular TV series, called “The Sign” and lasting 28 minutes, will be broadcast worldwide.

Also on the shelves this year from Dolfin, there will be the highly successful animated series in Italy for its genuine, fun and educational content, Bing, with the 320 gr egg and the 220 gr egg. Bing airs on Rai YoYo every day and is available on Rai Play and Netflix at any time. Additionally, the campaign started with the Italian Pediatric Society (S.I.P) and Assonidi to encourage good habits in the early stages of growth among children has been hugely successful. That’s not all with Dolfin, which also includes Masha and The Bear in its range of chocolate products. In fact, throughout the year, the Maxi Egg of 110 gr with the two protagonists of the series and the 80 gr chocolate character with Masha will be available in supermarkets.

For the second year in a row, Balocco chose the protagonists of ALVINNN!!! And the Chipmunks for the 250 gr eggs which, of course, include fantastic surprises. ALVINNN!!! And the Chipmunks is appreciated by fans for its high-quality animation, its funny stories, and the rockstar spirit. The series is the number one on Discovery and airs every day on K2 and Nickelodeon.

Among the leading companies in the confectionery sector, we find Dolci Preziosi, which has chosen the animated series Gigantosaurus for its 150 gr milk chocolate eggs. The episodes tell the adventures of four intrepid dinosaurs who set out to track down Gigantosaurus, the biggest animal ever to exist. During this journey, they face fears and solve problems, learning values such as friendship and mutual help.

It’s with great joy and gratitude that this year Maurizio Distefano Licensing celebrates the tenth anniversary of the agency’s foundation. Ten years of commitment, passion, innovative partnerships, strategic vision, and intuition on winning brands have shaped the successful path taken since day one.

Since its foundation, Maurizio Distefano, with his CEO partner Michela Marchese Patti and the entire splendid Team, have dedicated effort and high professionalism in providing high-quality services to Licensors and Licensees. All Licensees are supported throughout the process to turn licensing projects into great successes.

The constant commitment has resulted in solid and long-lasting relationships between the agency and its Italian and abroad partners becoming, according to the prestigious Licensing Global magazine, the No. 1 agency in Italy, No. 2 in Europe, and No. 37 in the world.

For the occasion, the agency’s logo is enriched with a fun celebratory balloon.

Maurizio Distefano, President, states: “Looking to the future, we will definitely continue to innovate and grow, always maintaining a high level of service and professionalism. We are excited to explore new opportunities and continue to build successful partnerships that allow us to reach new milestones. With my CEO partner Michela Marchese Patti, we want to warmly thank our entire team for their commitment and dedication, as well as our licensors and licensees for their trust and support over these extraordinary ten years.”

 

Édition Albert René and Maurizio Distefano Licensing announce their partnership with Oniverse, the new naming of Calzedonia Group, for the capsule collection dedicated to Asterix included in the new Spring/Summer 2024 Collection of Intimissimi Uomo.

The new Collection combines classic style, creativity and innovation, celebrating elegance through a wide range of garments that reflect an ongoing commitment to meeting the needs of the contemporary man. Garments featuring Asterix join the core garments represented by canvas and jersey tartans, polka-dot and striped checks that continue to be an integral part of Intimissimi Uomo’s DNA, lending a distinctive edge.

This new and exclusive collaboration with Asterix enriches the garments with the famous characters-Asterix and Obelix, the little dog Idefix, and the charming Falabella. Printed briefs and boxer shorts, a T-shirt with a breast pocket and embroidery, and two versions of pyjamas, with long and short sleeves, are part of the capsule. The colors of the capsule reflect the identity of Intimissimi Uomo: black, grey, forest green; while the characters give a fun and irreverent edge to the garments.

“We are very proud of this partnership with Oniverse, Calzedonia Group, a leader in its field, with high image products and positioning,” says Baptiste Cazaux, Head of Licensing at Éditions Albert René. “The recognisable Asterix characters lend a witty note to Intimissimi Uomo’s extreme quality garments.”

And Maurizio Distefano, president of the agency of the same name, adds: “We are very happy to have Asterix among our proposals because in the licensing market it represents an evergreen brand, ironic and transversal across all targets. The richness of the characters and the splendid Style Guides allow to create products that are always new, prompting purchases – for ourselves or as gifts. This collection of Intimissimi Uomo sublimely expresses all the strength of the Asterix brand and especially its fun spirit, loved by all.”

Asterix is the brand inspired by the funny adventures of the famous hero of Gaul that to date has more than sixty-five years of history, with over 400 million comic books sold. The ‘last comic book has sold more than 5 million copies worldwide, with a total readership of more than 20 million, and the adventures of Asterix have been translated into 111 different languages and dialects.

Intimissimi Uomo continues to offer a wide range of garments that reflect the elegance, quality, and innovation that have always characterized the brand, thanks in part to these unprecedented partnerships. The PE24 Collection is a journey into men’s fashion, combining classic style with contemporary and fun details, to be discovered and tried on in store and online.

THE FIRST TEN EPISODES OF THIRD SEASON FOR THE FIRST TIME ON THE CHANNEL

BBC Studios Kids & Family and Maurizio Distefano Licensing, Bluey’s licensing agency in Italy, are excited to share that Series 3 of the much-loved Emmy® and BAFTA award-winning animated series Bluey will make its Italian free-to-air premiere on Rai Yoyo and Rai Play from today, Monday 5^th February.

Rai Yoyo will air the first ten episodes of Series 3 including ‘Bedroom’, ‘Promises’ and ‘Omelette’, with more episodes from Series 3 still to come.

Series 3 builds on the first two series with new friends and locations. The new-to-Rai Yoyo episodes include a range of humorous – and sometimes poignant – stories based around family life in the Heeler’s home.

“Rai Yoyo viewers have been eagerly anticipating more episodes of Bluey so we are delighted to bring them some more content to enjoy,” said Henrietta Hurford-Jones, Commissioner & Executive Producer of Bluey for BBC Studios Kids & Family.

“Bluey is a global hit, with a rapidly growing fanbase in Italy. We are absolutely thrilled that so many families up and down the country have welcomed the Heelers so warmly into their living rooms and their hearts.”

Bluey Series 1 and 2 are currently available on Rai Play and have been a huge hit with Italian fans.  Episodes of Bluey have been the most demanded on Rai Play throughout the year 2023.

Bluey is created and written by Joe Brumm and produced by the multiple Emmy^® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.

Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play.

BBC Studios Kids & Family also has a global broadcast deal for Bluey with Disney for all territories outside of Australia, New Zealand and China. An extra-long episode of the global TV hit show called ‘The Sign’, which is 28 minutes long, will premiere globally this spring.

Series 3 episodes to be released on Rai Yoyo from 5^th February:

• Bedroom
• Obstacle Course
• Promises
• Omelette
• Born Yesterday
• Mini Bluey
• Unicorse
• Curry Quest
• Magic
• Chest

Inspired by the iconic CORTO MALTESE^® Greek Fisherman’s Hat, the bespoke OLR30SR encapsulates the spirit of the legendary Captain.

Aegean archipelago. The Med. The World. A literary myth, from the pen of Hugo Pratt, and a product line celebrating passion for sea, travel, freedom, and speed. Blending the art of storytelling with the art of seafaring, Olympic Ribs is excited to unveil its first Corto Maltese^®-inspired boat at the boot exhibition in Düsseldorf, running from January 20-28, 2024. Embodying full customization and showcased as one among many possible variations, the tailored OLR30SR marks a significant milestone in the partnership between OLYMPIC RIBS and CONG S.A., Switzerland, the guardians of the CORTO MALTESE^® eminent heritage.

Crafted with a keen eye for detail and a deep respect for the Corto Maltese^® saga, the 30ft long Rigid Inflatable Boat is a nautical tribute to the emblematic sailor’s hat, a symbol steeped in the lore of the beloved seafarer. The hat, more than just an accessory, represents the spirit of adventure, the mystery of the seas, and the timeless elegance that Corto Maltese^® embodies. Its distinctive design elements are thoughtfully integrated into the boat’s aesthetics: a pristine white front, echoing the hat’s crown, while parts of the helm area, located at the center of the boat, are adorned in luxurious gold, mirroring the hat’s distinguished gold badge. The rear seating, in a similar gold hue, pays homage to the hat’s band, while the boat’s sleek black finish is reminiscent of the hat’s body and brim. Adding a unique touch, a golden ring adorns one side of the boat’s balloon, reflecting Corto Maltese’s iconic earring, a symbol of his adventurous and free-spirited nature.

Commenting on the OLYMPIC RIBS x CORTO MALTESE® partnership, Christos Karyofyllis, OLYMPIC RIBS Director, stated: “The OLR30SR is a vessel that transcends the ordinary, much like the hat of Corto Maltese^®. It’s a symbol of freedom, a nod to the enigmatic and adventurous spirit that Corto Maltese^® represents. We are thrilled to present this unique creation at Boot Düsseldorf 2024.”

Patrizia Zanotti, Managing Director for CONG S.A., added: “The unveiling of the OLR30SR is a testament to the enduring legacy of Corto Maltese^®. This collaboration goes beyond mere branding; it’s an artistic and spiritual fusion that captures the essence of Hugo Pratt’s creation. We are delighted to see Corto Maltese’s spirit navigate in such a magnificent form.”

Maurizio Distefano, president of Maurizio Distefano Licensing responsible for the development of the project, added: “The OLR30SR customized version is a perfect example of how a creative vision can transform into a tangible and breathtaking reality. It’s a tribute to the classiest graphic novel ever written and proof of the innovative spirit shared by OLYMPIC RIBS.”

Sokratis Sarafidis, speaking for FMC S.A., the strategy consulting firm driving the synergy, stated: “Selecting the OLR30SR Corto Maltese^® edition transcends traditional boat ownership, serving as an investment in a dynamic example of innovation and cross-industry collaboration. This vessel, holding the intrinsic value of a breakthrough momentum, emerges as a key strategic asset in the hero licensing industry, underscoring the substantial benefits from the fusion of diverse sectors.”