Category: News

Il settimanale Panorama dedica un articolo di 3 pagine a Bing

Journalist Marco Morello visited Acamar Films’ production studios in London and met with CEO, Michael Shields.

We are pleased to report that the weekly magazine Panorama dedicated a long 3-page article to Bing, recognizing it as a phenomenon for all Italian families. In fact, the animated series has touched more than 6.2 million people worldwide.

Journalist Marco Morello managed to perfectly transfer the essence and joyful spirit of the series to his audience by interviewing Acamar Films CEO Michael Shields.
The article touches important points, such as the hyperemotionality of the main character Bing, who brings to life the same emotions as children, the collaboration of experienced pedagogues in the production, and the incredible numbers that testify to the success of the series.

Maurizio Distefano Licensing agency has been managing Bing’s licensing program in Italy for a great many years now and is proud of the consistent results the series brings.


Le aziende leader del settore dolciario scelgono le IP della Maurizio Distefano Licensing per la Pasqua 2024!

Once again, the agency positions its IPs on the shelves for a sweet Easter.

For this Easter 2024, several companies have chosen or confirmed their partnership with Maurizio Distefano Licensing for their chocolate eggs.

Thanks to Motta, the surprises of Masha and The Bear will not be missing on the shelves with a 190 gr milk chocolate egg. In fact, the young audience of the series will be able to find the 3D characters of their favorite animated series. Masha and The Bear never ceases to amaze, which is why it maintains the top spot as the most requested animated series worldwide and in Italy. For over 11 years on Rai Yoyo, the series remains in the top 3 as the most viewed title. Its YouTube channel is constantly growing with over 200 million views registered in 2023. Motta has certainly chosen the right property for its eggs.

This Easter will once again see the Colomba with Baileys cream, a brand chosen by Bauli for its unique and unmistakable taste. The perfect project to satisfy even the most adult target.

After last years success with Bluey, Dolfin confirms its choice of the successful Australian property for a 220 gr milk chocolate egg and for the Maxi Egg 110 gr present throughout the year 2024. Fans will be able to discover some super surprises inside. In January of this year, the last 10 episodes of the third season of Bluey landed on Disney+, while in February, the first 10 of the third season were launched on Rai Yoyo. BBC Studios Kids & Family has struck a global broadcast agreement for Bluey with Disney for all regions outside of Australia, New Zealand, and China. This spring, the longest-ever episode of the popular TV series, called “The Sign” and lasting 28 minutes, will be broadcast worldwide.

Also on the shelves this year from Dolfin, there will be the highly successful animated series in Italy for its genuine, fun and educational content, Bing, with the 320 gr egg and the 220 gr egg. Bing airs on Rai YoYo every day and is available on Rai Play and Netflix at any time. Additionally, the campaign started with the Italian Pediatric Society (S.I.P) and Assonidi to encourage good habits in the early stages of growth among children has been hugely successful. That’s not all with Dolfin, which also includes Masha and The Bear in its range of chocolate products. In fact, throughout the year, the Maxi Egg of 110 gr with the two protagonists of the series and the 80 gr chocolate character with Masha will be available in supermarkets.

For the second year in a row, Balocco chose the protagonists of ALVINNN!!! And the Chipmunks for the 250 gr eggs which, of course, include fantastic surprises. ALVINNN!!! And the Chipmunks is appreciated by fans for its high-quality animation, its funny stories, and the rockstar spirit. The series is the number one on Discovery and airs every day on K2 and Nickelodeon.

Among the leading companies in the confectionery sector, we find Dolci Preziosi, which has chosen the animated series Gigantosaurus for its 150 gr milk chocolate eggs. The episodes tell the adventures of four intrepid dinosaurs who set out to track down Gigantosaurus, the biggest animal ever to exist. During this journey, they face fears and solve problems, learning values such as friendship and mutual help.

La gamma di prodotti Baileys continua ad espandersi con altri licenziatari a bordo

The unmistakable and unique taste of Baileys is perfectly expressed in so many products to cover all seasons of the year.

Baileys is growing and expanding in Italy, branching out into other product categories beyond the famous liqueur, thanks to the agency Maurizio Distefano Licensing, which manages its licensing rights with new licensees on board.

Leading companies in the food sector immediately recognized the high potential and strength of Baileys, which, in addition to its unique and distinctive taste, offers beautiful style guides that allow for the creation of high-impact and delicious products.

The latest addition to the Baileys lineup is Mec3, which joins the Baileys offering with a brand new Baileys product: Baileys ice cream. The launch of this new product happened in January in the best ice cream stores, will offer consumers a new ice cream experience thanks to the creamy and enveloping feeling, enriched by the alcoholic notes.

For the sixth consecutive year, Bauli is offering for Easter 2024 the Colomba with a special Baileys flavor, which joins, within their dedicated line for the brand, the Pandoro and the Panettone with Baileys, offered last Christmas but which will still be available for the 2024 Holidays. The Bauli products with Baileys perfectly balance the velvety Irish Cream filling with the soft dough. A perfect combination of flavors, bold and overwhelming.

Dessert Manifattura has chosen Baileys to create three spoon desserts to be found in the refrigerated section of the best supermarkets throughout 2024. Launched in Q4 2023, Chocolate & Baileys, Tiramisù with Baileys, and Caramel & Baileys are the three versions that the licensee offers, ready to be enjoyed at any time of the day.

Caffè Borbone launched in November 2023 the product we were all waiting for, the innovative coffee cream with Baileys flavor. Unique on the market and enjoyable both hot and cold, it makes it perfect for any season of the year. The rapid sell-out at launch confirms the strength and uniqueness of this delicious product, where the unmistakable notes of Baileys blend masterfully with the taste of Caffè Borbone.

Vicenzi launched at the end of 2023 the special edition of the new Grisbì, where the soft Baileys cream is wrapped in delicious shortbread biscuits. For a moment of pure taste and pleasure, Vicenzi has created the perfect break of the day. The impactful communication has also contributed to the success of the product, which has been greatly appreciated by the public.

Maurizio Distefano, President of the agency, says: “We are very proud of the results that Baileys is achieving. We increasingly believe in the licensing market in the food category, which, especially in Italy, is rapidly expanding. The products made have shown how versatile Baileys is and how it can make any project elegant and tasty.”

Celebrando una decade di successi: 2014-2024, dieci anni di innovazione e partnership indimenticabili per l’agenzia Maurizio Distefano Licensing

It’s with great joy and gratitude that this year Maurizio Distefano Licensing celebrates the tenth anniversary of the agency’s foundation. Ten years of commitment, passion, innovative partnerships, strategic vision, and intuition on winning brands have shaped the successful path taken since day one.

Since its foundation, Maurizio Distefano, with his CEO partner Michela Marchese Patti and the entire splendid Team, have dedicated effort and high professionalism in providing high-quality services to Licensors and Licensees. All Licensees are supported throughout the process to turn licensing projects into great successes.

The constant commitment has resulted in solid and long-lasting relationships between the agency and its Italian and abroad partners becoming, according to the prestigious Licensing Global magazine, the No. 1 agency in Italy, No. 2 in Europe, and No. 37 in the world.

For the occasion, the agency’s logo is enriched with a fun celebratory balloon.

Maurizio Distefano, President, states: “Looking to the future, we will definitely continue to innovate and grow, always maintaining a high level of service and professionalism. We are excited to explore new opportunities and continue to build successful partnerships that allow us to reach new milestones. With my CEO partner Michela Marchese Patti, we want to warmly thank our entire team for their commitment and dedication, as well as our licensors and licensees for their trust and support over these extraordinary ten years.”


All’interno della collezione Primavera/Estate 2024 di Intimissimi Uomo una capsule dedicata ad Asterix.

Édition Albert René and Maurizio Distefano Licensing announce their partnership with Oniverse, the new naming of Calzedonia Group, for the capsule collection dedicated to Asterix included in the new Spring/Summer 2024 Collection of Intimissimi Uomo.

The new Collection combines classic style, creativity and innovation, celebrating elegance through a wide range of garments that reflect an ongoing commitment to meeting the needs of the contemporary man. Garments featuring Asterix join the core garments represented by canvas and jersey tartans, polka-dot and striped checks that continue to be an integral part of Intimissimi Uomo’s DNA, lending a distinctive edge.

This new and exclusive collaboration with Asterix enriches the garments with the famous characters-Asterix and Obelix, the little dog Idefix, and the charming Falabella. Printed briefs and boxer shorts, a T-shirt with a breast pocket and embroidery, and two versions of pyjamas, with long and short sleeves, are part of the capsule. The colors of the capsule reflect the identity of Intimissimi Uomo: black, grey, forest green; while the characters give a fun and irreverent edge to the garments.

“We are very proud of this partnership with Oniverse, Calzedonia Group, a leader in its field, with high image products and positioning,” says Baptiste Cazaux, Head of Licensing at Éditions Albert René. “The recognisable Asterix characters lend a witty note to Intimissimi Uomo’s extreme quality garments.”

And Maurizio Distefano, president of the agency of the same name, adds: “We are very happy to have Asterix among our proposals because in the licensing market it represents an evergreen brand, ironic and transversal across all targets. The richness of the characters and the splendid Style Guides allow to create products that are always new, prompting purchases – for ourselves or as gifts. This collection of Intimissimi Uomo sublimely expresses all the strength of the Asterix brand and especially its fun spirit, loved by all.”

Asterix is the brand inspired by the funny adventures of the famous hero of Gaul that to date has more than sixty-five years of history, with over 400 million comic books sold. The ‘last comic book has sold more than 5 million copies worldwide, with a total readership of more than 20 million, and the adventures of Asterix have been translated into 111 different languages and dialects.

Intimissimi Uomo continues to offer a wide range of garments that reflect the elegance, quality, and innovation that have always characterized the brand, thanks in part to these unprecedented partnerships. The PE24 Collection is a journey into men’s fashion, combining classic style with contemporary and fun details, to be discovered and tried on in store and online.



BBC Studios Kids & Family and Maurizio Distefano Licensing, Bluey’s licensing agency in Italy, are excited to share that Series 3 of the much-loved Emmy® and BAFTA award-winning animated series Bluey will make its Italian free-to-air premiere on Rai Yoyo and Rai Play from today, Monday 5th February.

Rai Yoyo will air the first ten episodes of Series 3 including ‘Bedroom’, ‘Promises’ and ‘Omelette’, with more episodes from Series 3 still to come.

Series 3 builds on the first two series with new friends and locations. The new-to-Rai Yoyo episodes include a range of humorous – and sometimes poignant – stories based around family life in the Heeler’s home.

“Rai Yoyo viewers have been eagerly anticipating more episodes of Bluey so we are delighted to bring them some more content to enjoy,” said Henrietta Hurford-Jones, Commissioner & Executive Producer of Bluey for BBC Studios Kids & Family.

Bluey is a global hit, with a rapidly growing fanbase in Italy. We are absolutely thrilled that so many families up and down the country have welcomed the Heelers so warmly into their living rooms and their hearts.”

Bluey Series 1 and 2 are currently available on Rai Play and have been a huge hit with Italian fans.  Episodes of Bluey have been the most demanded on Rai Play throughout the year 2023.

Bluey is created and written by Joe Brumm and produced by the multiple Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.

Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play.

BBC Studios Kids & Family also has a global broadcast deal for Bluey with Disney for all territories outside of Australia, New Zealand and China. An extra-long episode of the global TV hit show called ‘The Sign’, which is 28 minutes long, will premiere globally this spring.

Series 3 episodes to be released on Rai Yoyo from 5th February:

  • Bedroom
  • Obstacle Course
  • Promises
  • Omelette
  • Born Yesterday
  • Mini Bluey
  • Unicorse
  • Curry Quest
  • Magic
  • Chest

OLYMPIC RIBS presenta la prima barca personalizzata CORTO MALTESE® alla fiera boot Düsseldorf 2024

Inspired by the iconic CORTO MALTESE® Greek Fisherman’s Hat, the bespoke OLR30SR encapsulates the spirit of the legendary Captain.

Aegean archipelago. The Med. The World. A literary myth, from the pen of Hugo Pratt, and a product line celebrating passion for sea, travel, freedom, and speed. Blending the art of storytelling with the art of seafaring, Olympic Ribs is excited to unveil its first Corto Maltese®-inspired boat at the boot exhibition in Düsseldorf, running from January 20-28, 2024. Embodying full customization and showcased as one among many possible variations, the tailored OLR30SR marks a significant milestone in the partnership between OLYMPIC RIBS and CONG S.A., Switzerland, the guardians of the CORTO MALTESE® eminent heritage.

Crafted with a keen eye for detail and a deep respect for the Corto Maltese® saga, the 30ft long Rigid Inflatable Boat is a nautical tribute to the emblematic sailor’s hat, a symbol steeped in the lore of the beloved seafarer. The hat, more than just an accessory, represents the spirit of adventure, the mystery of the seas, and the timeless elegance that Corto Maltese® embodies. Its distinctive design elements are thoughtfully integrated into the boat’s aesthetics: a pristine white front, echoing the hat’s crown, while parts of the helm area, located at the center of the boat, are adorned in luxurious gold, mirroring the hat’s distinguished gold badge. The rear seating, in a similar gold hue, pays homage to the hat’s band, while the boat’s sleek black finish is reminiscent of the hat’s body and brim. Adding a unique touch, a golden ring adorns one side of the boat’s balloon, reflecting Corto Maltese’s iconic earring, a symbol of his adventurous and free-spirited nature.

Commenting on the OLYMPIC RIBS x CORTO MALTESE® partnership, Christos Karyofyllis, OLYMPIC RIBS Director, stated: “The OLR30SR is a vessel that transcends the ordinary, much like the hat of Corto Maltese®. It’s a symbol of freedom, a nod to the enigmatic and adventurous spirit that Corto Maltese® represents. We are thrilled to present this unique creation at Boot Düsseldorf 2024.”

Patrizia Zanotti, Managing Director for CONG S.A., added: “The unveiling of the OLR30SR is a testament to the enduring legacy of Corto Maltese®. This collaboration goes beyond mere branding; it’s an artistic and spiritual fusion that captures the essence of Hugo Pratt’s creation. We are delighted to see Corto Maltese’s spirit navigate in such a magnificent form.”

Maurizio Distefano, president of Maurizio Distefano Licensing responsible for the development of the project, added: “The OLR30SR customized version is a perfect example of how a creative vision can transform into a tangible and breathtaking reality. It’s a tribute to the classiest graphic novel ever written and proof of the innovative spirit shared by OLYMPIC RIBS.”

Sokratis Sarafidis, speaking for FMC S.A., the strategy consulting firm driving the synergy, stated: “Selecting the OLR30SR Corto Maltese® edition transcends traditional boat ownership, serving as an investment in a dynamic example of innovation and cross-industry collaboration. This vessel, holding the intrinsic value of a breakthrough momentum, emerges as a key strategic asset in the hero licensing industry, underscoring the substantial benefits from the fusion of diverse sectors.”


BURBANK, Calif. (December 14, 2023) – HOORAY! Ten all-new episodes of the hit series Bluey will launch January 12, 2024 in the U.S. and around the world on Disney+.

The year’s #1 most-watched series for preschoolers and kids in the U.S. — which has also topped Nielsen streaming charts for overall viewing** — Bluey features the loveable and inexhaustible Blue Heeler dog Bluey, who lives with her Mum, Dad and little sister Bingo.

In these ten new Disney+ episodes, Bluey showcases the joyful simplicity that can be found in families turning everyday events of family life — like making a cubby house (blanket fort) or a trip to the beach — into unique adventures that bring to life how children learn and grow through play. The episodes include:

Cubby” – Bluey and Bingo build a very special cubby for their stuffed toy, Kimjim.

Exercise” – Bingo pretends to be Boss Bluey’s new employee in the middle of Dad’s backyard workout.

Relax” – Bluey and Bingo would rather explore their holiday hotel room than relax on the beach.

Stickbird” – On a trip to the beach, Mum teaches Bluey how to throw, while Bingo and Dad get creative with a funny shaped stick.

Show and Tell” – Bluey wants to know why Dad’s always bossing her around!

Dragon” – Bluey asks Dad to help her draw a dragon for her story.

Wild Girls” – Coco wants to play Wild Girls with Indy, but Chloe wants her to play another game.

TV Shop” – At the pharmacy, Bluey and Bingo have fun playing with the CCTV screens.

Slide” – Bingo and Lila are excited to play on their new waterslide.

Cricket” – During a friendly game of neighborhood cricket, the dads struggle to bowl Rusty out.

Following its January Disney+ premiere, the new episodes will air on Disney Channel and Disney Junior in territories around the world later in 2024.

Also later in 2024, Disney+ fans will have even more new Bluey to look forward to, when the previously announced first-ever Bluey special, “The Sign,” will premiere on ABC (Australian Broadcasting Corporation) in Australia and globally on Disney+. The 28-minute special is penned by Bluey creator and writer Joe Brumm and directed by Richard Jeffery from Ludo Studio.

Jointly commissioned by ABC Children’s and BBC Studios Kids & Family, Bluey is created and written by Joe Brumm and produced by multi-Emmy® Award-winning Ludo Studio in association with Screen Queensland and Screen Australia. The series streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Junior and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

Bluey has garnered awards wins including the International Kids Emmy Awards, a Critics Choice Award nomination, the Television Critics Association Award, BAFTA Children & Young People Awards, and many more.


*Source: Nielsen Media Research time spent viewing for CY2023 to-date; 12/26/22-10/29/23 based on total hours viewed for Kids 2-11 across linear and streaming combined, versus all other series tracked by Nielsen.


** **Source: Nielsen Media Research Data for Total P2+ time spent viewing on streaming, versus all programs tracked by Nielsen. (Based on being #1 wks of 11/20/23, 11/6/23,  Live for Streaming.)

Uè, che storia! Cromo ha scelto l’umorismo de Il Milanese Imbruttito per i nuovi biglietti di auguri Imbruttiti

In 2024, “The Irriverent Greeting Cards by Il Milanese Imbruttito” by Cromo are coming.

Milan, Monday, December 18, 2023: In the landscape of innovative and creative companies, Cromo has decided to embrace the irreverence and unique spirit of “Il Milanese Imbruttito” to personalize its greeting cards. The collection will be called “Irreverent Greeting Cards by Il Milanese Imbruttito” and will include greeting cards for various events (graduation, wedding, birthday, etc.) and Christmas cards with an appealing style that promises to bring a breath of freshness and originality to the traditional world of greetings. The licensing program for Il Milanese Imbruttito is managed in Italy by the Maurizio Distefano Licensing agency.

Il Milanese Imbruttito, known for its Milanese irony, sharp humor, and unique communication style, has earned a special place in the hearts of many followers. Cromo’s choice to associate this brand with its greeting cards reflects the desire to break the mold and offer a touch of irony and fun.

With over 3 million followers across various social platforms, Il Milanese Imbruttito has created an engaging and passionate community. Its posts have gone viral thanks to a unique mix of irony, satire, and a healthy dose of self-irony. The ability to address current issues with a light and humorous touch has made Il Milanese Imbruttito a reference point for those seeking a fun break in their day. Instagram, TikTok, Facebook, and YouTube are just some of the platforms where Il Milanese Imbruttito has left its mark. Interactions with followers, sarcastic responses, and entertaining exchanges have become a trademark, solidifying its presence in the digital landscape.

“We are excited about this partnership. We have high expectations from Cromo, which will surely be able to convey the style of Il Milanese Imbruttito to its cards,” says Maurizio Distefano, President of Maurizio Distefano Licensing. “With Il Milanese Imbruttito, we immediately connected, speaking the same language in terms of the strategy to adopt and a strong desire to make a mark in the licensing market.”

Il Natale 2023 di Maurizio Distefano Licensing

The new arrivals on shelf during the most important time of the year for the agency’s Properties.

The last quarter of the year, leading up to Christmas, is a key sales and product launch period for many companies, especially in the toy and seasonal product sectors. The Maurizio Distefano Licensing agency has formed numerous partnerships between the IPs in its extensive portfolio and leading Italian companies in various categories to bring a refreshed offering to the shelves for Christmas 2023.

Giochi Preziosi, a licensee for Bing, the most beloved preschool TV series by Italian children, is stocking the shelves with new toys, adding to the extensive line, perfect as Christmas gifts: the fire truck playset and Bing Peek a Boo.


Among the seasonal products, this year the Bing Calzettone from Giochi Preziosi is also returning, with many surprises inside.


Giochi Preziosi is also coloring the shelves blue, thanks to the new entries in the Bluey toy line, the series from BBC Studios that is capturing the hearts of families in Italy. The brand new talking Bluey plush will be the top wish for fans, and the garbage truck joins as a new fun play set.

A huge novelty for this Christmas is the book collection from Little Angel published by La Coccinella, which represents the first Italian book collection of the license, featuring six different titles: the board books ‘I colori’ (Colors), ‘I numeri’ (Numbers), ‘Mi son fatto la bua!’ (I got a booboo!), ‘Insieme a far la spesa’ (Grocery Shopping Together), and the coloring books ‘Colora con Gianni piccino’ (Color with Baby John) and ‘Gioca con Gianni piccino! Super stickers’ (Play with Baby John! Super stickers).


Dolfin fills the shelves with the magic of Christmas thanks to its assortment of licensed stockings with sweets. Available this year for Bing: stockings for the Epiphany in four different sizes, the little panettone, non-slip stockings, chocolate coins, Santa’s sack, and mittens. For Bluey: Epiphany stockings in four different sizes, surprise eggs, non-slip stockings, and mittens. This extensive assortment is further complemented by Epiphany stockings in three sizes for ALVINNN!!! And The Chipmunks.


With Masha and the Bear, Christmas is just as sweet, thanks to Motta’s Pandorino and Panettoncino, as well as Zaìni’s Epiphany stocking.

The wide range of products for this Christmas once again reflects the success of the properties that the Maurizio Distefano Licensing agency brings to the Italian market and foresees a festive season filled with novelties and successes.

I nuovi episodi della Stagione 5 di ALVINNN!!! And the Chipmunks arrivano a novembre su K2

Regular showings and prime-time movies planned throughout November for hit show

Maurizio Distefano Licensing, which manages licensing in Italy for the hit children’s animated series ALVINNN!!! And the Chipmunks by Bagdasarian Productions, has announced the arrival of new episodes of the fifth season on K2 (digital terrestrial channel 41).

ALVINNN!!! And the Chipmunks is already one of the most watched programmes on K2, with more than 12 episodes shown a day to meet demand. In fact, Alvin and friends are among the top characters on the Warner Bros Discovery Kids channel. This has inspired a decision to devote the entire month of November to the series, with dedicated programming on K2 to herald the launch of the new shows.

Beginning on Tuesday 7 November through Friday in the 8pm slot, and continuing every week, 12 new episodes of season 5 will thrill young fans with new adventures for Alvin and his singing friends.

In addition, alongside the series programming, every Monday Grande Cinema K2 (K2 Great Cinema) will air fan-favourite Alvin movies, from 6 November in the prime time 7.50pm slot.

Presented in CGI animation, ALVINN!!! And the Chipmunks, created by Janice Karman, chronicles the trials and tribulations of a single parent, David Seville, as he attempts to raise six hyperactive chipmunks. Like most parents, Dave’s patience is often pushed to the limit, forcing him to end his sentences with the iconic cry “ALVINNN!!!”.

One of the most popular animated television series in the Italian market, ALVINNN!!! And the Chipmunks is also a major presence on social media, with dedicated Italian-language pages on Facebook and Instagram with more than 11,700 total Italian fans, offering lots of entertaining content and videos to keep fans up to date with all the news. Alvin episodes also air daily on Nick Jr.

It’s also a hit licensed property. As Maurizio Distefano says: “The series takes viewers and fans on a roller coaster ride of music, laughter and stories, entertaining four generations of fans. The property remains very much in demand from consumers and viewers alike.”

Cicciobello e Canta Tu! Un nuovo programma di licensing adesso disponibile sul mercato

The two high awareness brands are available for licensing projects and are now part of Maurizio Distefano Licensing’s portfolio

Giochi Preziosi has decided to entrust Maurizio Distefano Licensing Cicciobello and Canta Tu to initiate new licensing projects with these iconic brands who are very loved by consumers.

Cicciobello is the famous doll born in 1962 with the big blue eyes, the blond bob hairstyle and the historic identification tag. An evergreen brand that has won the hearts of little girls and boys for entire generations, becoming a true “love-brand”. The doll has been conveying positive values in true role-play for more than 60 years. By playing with Cicciobello, children, in fact, release their natural creativity and can play “pretend to be…”

Cicciobello managed to stand out in the doll market by becoming the quintessential brand. Its unique features, similar to those of a real baby, and the technological innovation of crying, unique at the time, made it iconic. Its target audience ranges from parents who seek the values and quality of Cicciobello for their children, to newborns who can experience sensory and experiential play, to children ages 2 to 5 who dive into role-play by imagining themselves as parents.

“Cicciobello is an established brand with a positive message and irresistible appeal to children and families,” says Maurizio Distefano, president of the agency. “Ideal for growing in a variety of product categories where the brand’s values make it truly unique and of great interest. A unique brand not only in Italy, but also abroad.”

Speaking of brands that have made history in Italy, we also find Canta Tu, an audio-video system with microphone to experience the passion of karaoke anywhere and with anyone. It’s an iconic brand that has managed over the years to conquer both the adult and children’s target audience, united by the passion for singing. The key-words of the Canta Tu brand are fun, conviviality, celebration!

Canta Tu stands out as a license because, with the strength of its awareness, in addition to classic licensing projects, it lends itself to treading new merchandise scenarios, more social, where being together is always a source of fun and joy.

Maurizio Distefano says, “Canta Tu is now part of Italian culture and certainly has a lot to offer, giving us the opportunity to explore unprecedented possibilities in the territory of licensing collaborations. We are excited to explore together with our licensees the opportunities behind this brand.”


Toy giants Clementoni, Lisciani and Simba Smoby amongst the many renewals for hit children’s series Bing

Acamar Films, the award-winning independent producer and distributor of the global pre-school hit Bing, announces 17 license renewals for the hit pre-school property plus one new
clothing and apparel license with Ellepi. The deals include many key toy and game partners such as Clementoni, Lisciani and Simba Smoby.

“Italy is a key market for Bing and that we are able to announce so many renewals, speaks to the continued success of the property in the territory,” said Katie Rollings, Chief Licensing Officer, Acamar Films. “It is not only in consumer products where Bing is performing strongly but also across Italian content distribution platforms as well as live events and partnerships. These renewals, in conjunction with our wider plans to grow and support the brand, mean that Bing is set to remain a top franchise in Italy for many years to come.”

Renewal agreements for Bing have been signed with:
Toys and Games
Simba Smoby
Toys Garden

Apparel and Accessories
Sun City

Paper and Party

A new agreement has been signed with 0-6 childrenswear specialist, Ellepi.

Bing has a leading licensing programme, managed by Maurizio Distefano Licensing.

Bing has recently been selected by the Italian Society of Paediatrics and nursery trade association, Assonidi, to be the face of a nationwide campaign to support young children’s wellbeing. The campaign launched June 2023 and is set to run over several years.
First launched in Italy in February 2018, Bing is supported in the country by a variety of distribution partners. As well as its strong presence on Rai Yoyo where the show airs seven times a day, Bing is watched on DeA Junior, Vodafone TV, Amazon Prime Video and TIMVision. All 104 Italian episodes of Bing launched on Disney+ in August 2022.
Episodes of Bing as well as additional special compilations are also available on Acamar Films’ YouTube Network of channels. With over 1.2 million subscribers, the Italian Bing YouTube channel is watched for 5 million hours a month. The dedicated Bing app, ‘Bing: Guarda, Gioca, Impara’ is free to download and includes all 104 Bing episodes and over 20 games. The app has been downloaded by around 1.2 million Italian families since the launch in June 2020.
Bing also has a strong experiential and promotions programme in Italy, with top-rated theme Park Leolandia having daily meet and greets with Bing and Flop and a live show. Thanks to our partner Soluna Eventi, Bing is also present to meet fans in shopping malls across Italy. New promotions deals in 2023 included a Bing Easter Egg chocolate connoisseur Ferrero, as well as a year-long gift with purchase promotion with vitamin company Benegums. Bing-branded Sterilfarma Monello Milk is also available in pharmacies from June 2023.


Announced today, ten new episodes from beloved animated series Bluey will be available on Disney+ in the U.S. and around the world on Wednesday, July 12.

The new episodes include cameos from well-known Bluey fans, including Lin-Manuel Miranda, who appears as a talking horse in the episode “Stories,” and Rose Byrne, who plays Chilli’s sister Brandy in “Onesies.”

Created and written by Joe Brumm and produced by the multiple Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family, the new episodes will also arrive on Disney Channel and Disney Junior later this year.

“Fans have been keenly anticipating more Bluey, and we’re excited to share these new stories with them” said Henrietta Hurford-Jones, Commissioner & Executive Producer of Bluey for BBC Studios Kids & Family. “We’re so happy at how our audiences have taken Bluey to their hearts! These episodes will not disappoint families, with episodes such as the excellent ‘Tradies’ and others. And viewers will love the return of the Grannies in Granny Mobile.”

New episodes to be released July 12th on Disney+


  • Musical Statues
  • Stories
  • Puppets
  • Turtle Boy
  • Onesies
  • Tradies
  • Granny Mobile
  • Space
  • Dirt
  • The Decider


Bluey follows the adventures of a lovable and inexhaustible Blue Heeler puppy who lives with her Dad, Mum and little sister, Bingo. It showcases the joyful simplicity that can be found in families, by bringing to life how children learn and grow through play.

The series has enjoyed acclaim internationally, recently winning a 2023 Kidscreen Award for Best Animated Series, Preschool, 2022 BAFTA Children & Young People Award in the International category and picking up its fourth consecutive AACTA Best Children’s Programme award. These newest honors add to an International Emmy® and numerous other awards for craft and production around the world.

Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is produced by multi-Emmy® Award-winning Ludo Studio in association with Screen Queensland and Screen Australia.

The series is distributed internationally by BBC Studios Kids & Family outside Australia.

BBC Studios Kids & Family has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand, and China. Episodes from the third season of Bluey are streaming on Disney+, and available on Disney Channel and Disney Junior, with more episodes from season three still to come.

Maurizio Distefano Licensing gestisce il programma di licensing di Tara Duncan in Italia

Maurizio Distefano Licensing to license hit children’s adventure-comedy-fantasy now airing on Italian TV

Princess Sam Consumer Products has announced that it has appointed Maurizio Distefano Licensing, the number one independent licensing agency in Italy, as licensing agent for the children’s animated adventure-comedy-fantasy hit Tara Duncan.

Maurizio Distefano Licensing was chosen because of its success in Italy, which comes from taking a holistic approach that allows it to analyse and respond to the particular business development needs of each individual licensee. The properties Maurizio Distefano Licensing manages include some of the world’s best-known and most successful movies, brands and animated children’s series.

The time is certainly right for the Tara Duncan property to enter the licensing arena in this major market. The showing of the first 52×13’ series began in Italy on Rai Kids channel Rai Gulp and on Rai Play in April and on DeA Kids a year before.

Total sales of the series now exceed 80 countries, including such major broadcasters such as Disney Channel, Disney+ and Gulli (France), RTS (Switzerland), Télé-Québec and Family (Canada), ITVX (UK), Gulli Africa, MBC3 (Middle East & Africa) and Disney Channel in Latin America. More major sales are due to be announced in the coming months.

Now Head of Licensing for the Princess Sam Consumer Products division Laurent Taieb is bringing more than thirty years of proven operational experience in all aspects of consumer products and licensing to the Tara Duncan licensing campaign. Among the campaign’s first successes has been a licence in the French market awarded to toy company tonies. Tonies will produce a version of its enormously popular Toniebox musical storybox themed around Tara Duncan stories and characters. Many more deals are expected this year.

Tara Duncan is the exciting story of an ordinary girl from Earth with extraordinary powers who discovers she is heir to the throne of the Meme empire. She soon finds herself on OtherWorld, a magical planet where she makes new friends and tries to thwart the ambitions of the evil Magister who wants to steal her magic and conquer her new home.

First published in 2003, tens of millions of Tara Duncan books have been sold worldwide. The animated series, launched in 2022, uses state-of-the-art, 3D CGI motion capture technology, more than 170 artists recruited from the global feature film industry, and advanced innovations to deliver an experience like no other: beautiful, astonishing and fantastic but also exciting, engaging and very, very funny. It also boasts a diverse and engaging cast of characters, led by the very brave, very positive and very slightly accident-prone Tara.

Laurent Taieb says: “Signing Maurizio Distefano Licensing to the Tara Duncan campaign is a strong statement of intent. We see Italy as key market for the brand but one in which we need a knowledgeable, experienced and respected partner. We have found that in the number one independent licensing agency in Italy. We’re looking forward enormously to working with Maurizio Distefano Licensing.”

Maurizio Distefano, an internationally accredited professional with over 20 years of experience in the sector, is President of the licensing agency and management consultancy that takes his name. He says: “Tara Duncan has deservedly been a publishing and broadcasting phenomenon. We are delighted that Princess Sam Consumer Products saw us as the ideal partner for the Italian market and fully intend to take this exciting and innovative property to the next level.”

Rights & Brands sceglie Maurizio Distefano Licensing come agente per sviluppare il programma di licensing di Moomin in Italia

The carefree and adventurous family born from the pen of the Finnish author and artist Tove Jansson brings color and art to Maurizio Distefano Licensing’s property portfolio.

The Moomins are a carefree and adventurous family who live in their house in the peaceful Moominvalley. They are central characters in the works of celebrated and beloved Finnish author and artist Tove Jansson who created the magical and fascinated stories and designed location and characters from scratch.

Moomin is a values-led brand, with three core values at its heart: love, equality and courage. The main character is young and curious Moomintroll, who goes through the important stages of growing up with his extraordinary family and quirky friends who live in the magical and protected world of Moominvalley. But at times, the Moomins venture beyond the Valley into the vast wilderness, traverse dense dark forests, land on mysterious faraway islands and climb lonely dangerous mountains engaging viewers in their adventures at once familiar and extraordinary. There is always a happy ending to the stories. Jansson, in fact, wrote during World War II so it was important to her to express a feeling of serenity and confidence.

Nine books were released in the collection, together with five picture books and an extensive series of comic strips between the years 1945 and 1980 The Moomins have since been the basis for numerous television series, films and even theme parks. The stories have been translated into more than 55 languages and are still in print all over the world today.

“Moominvalley” is the animated series based on Moomin, produced by Gutsy Animations in association with Yle and Sky. Moominvalley has been sold to over 60 countries to date, including Finland (Yle), UK (Sky), Japan (NHK) and Germany (ZDF). In Italy is available on Rai Yoyo and Rai Play. The series was awarded the ‘Audience Episodic Award’ at the New York International Children’s Film Festival 2022 and was also nominated for the British Animation Awards 2022.

Maurizio Distefano, President of MDL states: “We are so excited for this partnership. Moomin covers a wide range target which makes it appealing to multiple Licensing categories, from adults, with its pieces of art, to kids with the Moominvalley series. I’m sure that the upcoming projects will reflect its artistic and colorful style”.


Bing chosen to front first-of-its-kind initiative across Italy

Bing, Acamar Films’ award-winning global pre-school hit animation has been selected to front a new campaign from the Italian Society of Paediatrics and nursery trade association, Assonidi. The campaign, Healthy Habits for Children, the first of its kind to be launched by the national medical body, will help support grown-ups and children in their everyday lives over the coming years.

Bing shares the small stories that can make a big difference in the lives of young children as Bing encounters unexpected experiences and emotions with patient and reassuring Flop by his side. Bing is currently the most popular pre-school series on the Rai Play digital platform. The Italian Society of Paediatrics and Assonidi recognise the ways in which Bing supports children’s emotional and social development, and how the production, and how Bing is inspired by Montessori principles,  aligns with their mission of promoting the health and well-being of children in Italy.

The Healthy Habits for Children campaign will mean that Bing and his friends will be present to guide and encourage young children to adopt recommended habits. From coping with change to visiting the doctor, resources, clips and activities featuring Bing will be available to support children during what could be an unknown and frightening new experience. Healthy daily routines such as drinking water and playing outside will also be part of Healthy Habits for Children with the inclusion of Bing making those activities more engaging.

We are honoured to have our efforts recognised by the Italian Society of Paediatrics and Assonidi. We work tirelessly to ensure that our Bing episodes truly reflect the authentic lives of young children, and support healthy growth and development. Millions of Italian families have welcomed Bing into their cherished daily routines, so to see our show and its characters lead this incredibly important and long-running campaign, set to support families across Italy, really is fantastic.” said Mikael Shields, CEO Acamar Films.

Several key topics will be covered through the partnership with assets to support grown-ups and children. Themes such as outdoor play, coping with change, bedtime routines and anxieties visiting the doctors will all be included in the campaign. The first theme, Growing with Bing, launching in June 2023, focuses on nutrition, supporting families on the importance of fruit and vegetables in a child’s diet, and why drinking water and milk is so important.

“We are happy that a character as loved by children as Bing can become, thanks to this campaign, an ‘ambassador’ of lifestyles to help our children and grandchildren grow up healthy and become healthy adults. This partnership with Acamar and Assonidi is an important step towards the realisation of our mission: to promote the psychophysical health of children and their social well-being,’ says Annamaria Staiano, President of the Italian Society of Paediatrics.

Families, doctors and teachers will have access to Bing-themed recipe cards, activity sheets, videos with approved messaging from the Italian Society of Paediatrics. These resources will be distributed via Assonidi to all their 400 associated nurseries and families within the nurseries, as well as in the Italian Society of Paediatrics’ doctors surgeries. The Italian Society of Paediatrics has a network of 11,000 paediatricians who work in hospitals and surgeries and in universities throughout the country. Campaign resources will also be available to download in late summer at, and shared with Bing’s 118,000 Italian Facebook followers and 1.2million Italian YouTube subscribers.

“Our network of nurseries, creches and private pre-schools will greatly benefit from the important messages from the Italian Society of Paediatrics delivered by their friend Bing. We see the popularity of Bing with our pre-schoolers everyday, and we cannot wait to offer our teachers and families additional resources to support the healthy development of children.” – Paolo Uniti, President of Assonidi.

Bing has been phenomenally popular with Italian preschoolers and families since its debut in 2018, due to its multi-platform distribution strategy and a dynamic licensing programme. Italian fans can enjoy all 104 Italian episodes of Bing on top platforms like Rai Yoyo, Disney+, DeA Junior, Vodafone TV, Amazon Prime Video, and TIMVision, as well as on a dedicated Bing YouTube channel and the all-in-one Bing app, ‘Bing: Guarda, Gioca, Impara‘.

Bing was the most requested preschool show on Rai Play in 2022. “Rai Kids collaborated closely with the Italian Society of Pediatrics during the quarantine period due to COVID, and is pleased to support this new important long term partnership which also involves Assonidi and Bing, much loved by our audience of children and families“, comments Luca Milano , Director of Rai Kids.

Bing licensing opportunities with Italy are being managed by Maurizio Distefano Licensing.

“TAAAC”: Il Milanese Imbruttito entra a far parte del portfolio licenze di Maurizio Distefano Licensing.

The Milanese brand with 3 million followers on social media is now available for licensing projects in Italy

Maurizio Distefano Licensing expands its portfolio by welcoming Il Milanese Imbruttito, the successful Milanese brand that operates in the content marketing field and was born from the work of Tommaso Pozza, Federico Marisio and Marco De Crescenzio who decided they wanted to share their point of view on the human-metropolitan realities of the city of Milan. A clear, simple and precise idea: use social media to be ironical about Milanese customs, language and habits.

With a precise graphic choice and a concise and effective tone of voice, the Facebook page opened in 2013 grows quickly, reaching 100,000 likes in a month and serves as the starting point for a broader social and content creation project, with the opening of a blog and social media pages. Il Milanese Imbruttito achieves ever-increasing success and now boasts an acting cast of professionals for the creation of video sketches. With its recognition and credibility, acquired over the years with the development of editorial and video projects for clients such as Disney, Amazon, Sky, Samsung, PayPal, Microsoft, and Coca-Cola, Il Milanese Imbruttito represents one of the points of reference in the Italian social entertainment scene.

More than 3 million people follow Il Milanese Imbruttito on social channels Facebook, Instagram and YouTube. In addition to these, there are more than 500k readers every month on, which chronicles everything that revolves around the city of Milan and beyond in an ironic-sarcastic way.

Over the years, Il Milanese Imbruttito has created several characters, recurring in his videos, who are now known and loved by the entire community. Each character has its own characteristics and personal peculiarities that allow their immediate recognizability to the general public: the Imbruttito, the Imbruttita, the Giargiana, the Dwarf and the Guy from the south.

Maurizio Distefano, President of MDA said, “With Il Milanese Imbruttito we hit it off immediately and are extremely excited about the partnership. Its ironic-sarcastic character makes it distinguishable and recognizable, essential elements of a brand. I am certain that we will bring the fun spirit of Il Milanese Imbruttito to a large number of licensees throughout Italy”.

The brand has a broadened appeal to all age groups and lends itself perfectly to the customization of all types of products, ranging from food to non-food, always pushing new boundaries with irony and intelligence. Marco De Crescenzio, co-founder and COO of Il Milanese Imbruttito, says, “The partnership with a well-established reality such as Maurizio Distefano Licensing will strengthen the presence of the brand “Il Milanese Imbruttito” on the national territory, and we are confident that together we will be able to achieve very important goals for our company, which has always believed strongly in product development for a greater capillarization of brand values.”


The popular Gigantosaurus toy line and plush collection, based on the  Cyber Group Studios hit TV series, is now available in Italy starting from Q2 2023, distributed under the Grandi Giochi brand through an agreement between the manufacturer, United Smile, and Giochi Preziosi.

The collaboration between United Smile and leading producer and distributor Cyber Group Studios has resulted in a brand-new toy range that allows children to recreate their favorite adventures of the series’ dinosaur friends at home. The Gigantosaurus toy line features a wide assortment of mini figures that fans can collect through single-packs or the Mighty Mini Friends Egg, which contains a mini character and slime inside. The Soft Buddies plush collection includes four super-soft characters to collect, while the Gigantosaurus plush boasts roaring and stomping sounds that will amaze kids. The top toy in the range is the Gigantosaurus action figure, featuring movable jaws and stomping paws.

Maurizio Distefano Licensing, agent for Gigantosaurus in Italy, says: “We are excited about the launch of the new Gigantosaurus toy collection from Grandi Giochi. The Giochi Preziosi Group has been our long-term partner, ensuring the line’s success and permeability in the market. This spring, fans of TV’s most beloved dinosaurs will finally be able to enjoy the new toys.”

Gigantosaurus is an adventure-comedy TV series airing with both of its two seasons daily on Rai Yoyo in Italy, as well as streaming on Netflix and Disney+. Season three premiered on Disney+ and will soon be aired on Rai Yoyo Italy.

The second season, with 52 hilarious 11-minute episodes, explores exciting locations from the Cretaceous period and brings to the screen all new adventures of young dinosaur friends Rocky, Bill, Tiny and Mazu. It also introduces new characters, including adorable baby dinosaurs and a T-rex named “T.” The larger-than-life series incorporates more than 40 real dinosaur species as well as realistically-rendered flora and fauna that is true to the time.

Season three of Gigantosaurus features relatable themes like friendship, bravery, and even babysitting. It introduces new characters, including Spinosaurus and Missy, an Incisivosaurus.

Based on Jonny Duddle’s book published by Bonnier Books UK Ltd, which has sold over 600,000 copies worldwide, the fan-favorite comedy adventure series Gigantosaurus, produced by Cyber Group Studios, invites the youngest of viewers along on the prehistoric adventures of four curious young dinosaur friends, Rocky, Bill, Tiny and Mazu, as they explore the mystery of Gigantosaurus – the biggest, fiercest dinosaur of all. Every imagination-inspiring episode follows the group on a quest, as they face their individual fears and work together to solve a problem. As the inquisitive Mazu, playful Tiny, timid Bill, and courageous Rocky aim to learn more about Gigantosaurus, they discover they each have something to learn from him, too!”[/vc_column_text][/vc_column][/vc_row]

New episodes of the fifth season of Masha and the Bear every day on Rai Yoyo!

Available since the 10th of March on Rai Play, three new episodes are airing daily with more and more hilarious stories.

For the happiness of all fans of the animated series Masha and The Bear, produced by international licensing company and studio Animaccord and represented in Italy by Maurizio Distefano Licensing, new unreleased episodes of the fifth season are airing daily on Rai Yoyo since March 26, available exclusively on Rai Play since March 10.

The first episodes of the fifth season had already been aired on Rai Yoyo in February 2021, garnering the enthusiasm of all the fans who were looking forward to the arrival of new adventures.

In addition, this year, Animaccord has partnered up with Giochi Preziosi to develop a new Masha and The Bear toy collection including plush toys, dolls and playset, which will launch in Portugal, Turkey and Greece, as well as in other European countries in 2024.

Masha and The Bear is the family hit animation series, with more than 130 billion total views and 200 million followers on YouTube along with 55 Creator Awards (including 7 Diamond Awards). In Italy, Masha and the Bear is widely represented on major TV and VOD giants including Rai media channels, DEA Junior, TIM Vision, Netflix and Amazon Prime Video. According to international research agency Parrot Analytics, the series heads the list of the most in-demand kids’ shows in the country (Parrot Analytics, March 2023).

Maurizio Distefano, President of the homonymous agency, states: “Masha and The Bear is a guarantee to families with children who always enjoy to watch the new stories and adventures together. It’s constant release of new contents allows it to keep the little fans glued to the screen”.

Le IP di Maurizio Distefano Licensing colorano la Pasqua del 2023 grazie agli accordi con grandi partner!

There are 9 properties in the agency’s portfolio on shelf this Easter.

Once again this Easter, Maurizio Distefano Licensing is filling up on deals and placing animated series and brands on the shelves thanks to great chocolate partners, for an Easter full of novelties.

Motta is excited to announce another year Easter fun with Masha and The Bear, children’s beloved duo, that is featured on the seasonal 190-gr. fine milk chocolate egg. All little fans of the animated series will find 3D toys of their favorite characters as a surprise in the Easter eggs. The series continues its success by being ranked as the most in-demand children’s program worldwide according to Parrot Analytics, February 2023. In addition, this year Rai Yoyo has doubled the number of Masha and The Bear broadcast slots with 3 daily slots.

It’s not all with Motta, who will please adults as well at Easter, continuing to offer the irresistible Colomba with cream with the unmistakable Baileys flavor, a sweet and delicious encounter with Italian tradition.

Cerealitalia, under the Dolci Preziosi brand, is celebrating Easter with three different agency IPs: CoComelon, the first most-watched children’s channel on YouTube, becomes the star of the 150-gram shell of fine gluten-free milk chocolate with many surprises to be discovered; Gigantosaurus, present again on shelf in the 150-gram format in which there will be the surprises from the animated dinosaur series; and finally, this year there will be eggs from the young and talented Content Creator Charlotte M. who has ushered in 2023 with the release of her new film “Charlotte M. the Film: Flamingo Party” and is ready to make her theatrical debut with her Live Tour that will stop in 9 major cities in Italy.

As a new addition for Easter 2023, Dolfin have included the animated preschoolseries Bluey, which is a huge hit with audiences around the world. The series centers on Bluey, a Blue Heeler puppy who loves to play and turns everyday life into new adventures that always prove unpredictable and hilarious. In February, it won Best Animated Series at the Kidscreen Awards 2023, a celebration of excellence in children’s content that honors both television and digital content.

Bing’s Easter is branded Ferrero, with a collection of 150g Kinder-branded GranSorpresa eggs. When opening the delicious milk chocolate, Bingfans will be able to find Bing-themed surprises and, as a first-of-its-kind, a digital surprise. By scanning the Bing toy, in fact, children will be able to unlock Bing’s character and see him come to life with Kinder’s Applaydu app. Bing episodes continue to be featured on Rai Yoyo, and with more than one million subscribers and more than one billion views on the Italian YouTube channel, with more than 384,000 followers on Facebook, 42,000 on Instagram, and with distribution in more than 130 countries, Bing continues to delight entire families and their children.

Leo&Tig return with Balocco, which confirms the choice of the two cubbies protagonists of a thousand adventures in the Taiga with many surprises in a 150-gram fine milk chocolate egg. Episodes of the series continue to air on Rai Yoyo daily entertaining the little ones with journeys, fun and legends of the Taiga.

Balocco is also offering a rockin’ Easter with the 250-gram fine milk chocolate egg from ALVINNN!!! And the Chipmunks, the animated series that airs daily on K2 and Nickelodeon and entertains its little fans to music and lots of laughs. The egg surprises are beautiful and very consistent with the character.

Bluey ha vinto come Best Animated Series ai Kidscreen Awards 2023 e il titolo di Property of the Year ai Bologna Licensing Awards!

The third season of the hit animated series Bluey, produced by Ludo Studio and co-commissioned by BBC Studios Kids & Family and ABC Children, won the Best Animated Series category at the 2023 Kidscreen Awards, a high-profile celebration of children’s content excellence paying tribute to outstanding TV and digital media work that keeps kids and families entertained.

Moreover, Bluey was awarded Property of the Year at Bologna Licensing Awards. The nomination was announced during the Bologna Licensing Trade Fair (6-9 March 2023) during a special ceremony.

The series that centers on Bluey, a Blue Heeler puppy who loves to play and turns everyday life into new adventures that always prove unpredictable and hilarious, became an immediate hit in Australia and has expanded in EMEA on free-to-air TV in territories including Italy, Spain, Ireland, Denmark, Sweden and France. Bluey is also available on YouTube in Italian, French, Spanish, Danish and English with more than 950,000 subscribers.

In Italy, the first and second seasons are airing on Rai Yoyo daily with a great audience success.

Episodes from series 1-3 are also available on Disney+. In addition, BBC Studios Kids & Family launched Bluey’s Italian-language YouTube channel in 2022, which now boasts more than 77,000 subscribers!

Bluey’s toy line was successfully launched by Giochi Preziosi in spring 2022 and other partners are actively launching Bluey’s CP thanks to Maurizio Distefano Licensing agency, that manages Bluey licensing programme in Italy: Adriatic, Ciao, Clementoni, Diramix, Dolfin, Dulcop, Grabo, Halantex, Lisciani, Multiprint, Pon Pon Edizioni, Ravensburger, and Soluna Experience.

The show has won praise from both parents and critics since it first launched in Australia in 2018, recently winning a 2022 BAFTA Children & Young People Award in the International category and picking up its consecutive fourth AACTA Best Children’s Programme award to add to an International Emmy and numerous awards for craft and production around the world.

Maurizio Distefano Licensing diventa agente per l’Italia di Army of Apes

The brand stemming from NFT’s most famous collection lands in the Italian licensing market

Maurizio Distefano Licensing, the number 1 independent agency in Italy, confirms its famous pay-off “the evolution of licensing” thanks to the partnership with Global Merchandising Services which resulted in becoming agent for a brand that is nothing short of innovative: Army of Apes is the brand consisting of the collection of the famous NFTs that are part of Bored Ape Yacht Club, now made available for the licensing market.

The Bored Ape Yacht Club is a collection of 10,000 NFTs launched in April 2021 to which belong illustrations featuring anthropomorphic monkeys that are distinguished from each other by a number of distinctive features, making each illustration unique.

Each Bored Ape is generated by a program that mixes 170 different possible distinguishing features including facial expressions, clothing, headgear, and other accessories, and some combinations are rarer than others.

These NFTs have been worth more than $1 billion so far resulting in belonging to one of the most valuable NFT collections in the world, which boasts famous and prominent personalities from the world of sports, entertainment and music such as Eminem, Jimmy Fallon, Justin Bieber, Post Malone and others among its buyers.

Army of Apes brand, now available for licensing, consists of a selection of the most significant and famous ape illustrations made available to offer a unique opportunity, namely the chance to collaborate with the NFT world and reach out to the web’s most famous ape fans.

Maurizio Distefano, President of the agency, says, “This brand is the perfect addition to our portfolio to make it even more diverse and multi-target. The digital world, and within it the NFT world, is constantly expanding and becoming more and more a part of our lives, intercepting each of us through new communication languages and new trends. Army of Apes is a step beyond anything that can be considered “new” and represents an opportunity to ride on the coattails of change and new art forms. The right licensee for Army of Apes is a trailblazer, it is the company that wants to be disruptive and wants to amaze.”

Army of Apes license is inspirational and available for several product categories, such as apparel, homeware, and accessories.

BLUEY, BING e MASHA E ORSO sono le serie più viste di Rai Yoyo

Most-watched children’s channel focuses on best-loved series, managed in Italy by Maurizio Distefano Licensing

Again, in this new year’s beginning, in the kid’s entertainment landscape in Italy, Rai Yoyo confirms itself as the most watched children’s channel ever in linear mode, but also in on-demand mode thanks to Rai Play, available through free app.

Within Rai Yoyo’s weekly schedule, all big names are included among cartoons such as Masha and The Bear, Bing, and the most recent acquisition Bluey, which has already made its way into the hearts of young children. In fact, among the top three most-viewed titles on Rai Play in terms of hours watched are Bluey and Bing.

Rai Yoyo is doubling Masha and The Bear’s presence with 3 daily slots, including two 3-episode slots and one 5-episode slot. The latter includes 2 episodes from season 5, for a total of 11 episodes per day. Apart from that, the content has a wide media representation on other platforms such as DeA Junior, Netflix, Prime Video, and TIM Vision, and YouTube has just launched “I Corti,” a new format of short videos in which the hilarious Masha stars in never-before-seen stories. The show is a global phenomenon on YouTube counting over 130 BILLION total views and 200 million followers along with 54 Creator Awards (including 6 Diamond Awards).

Moreover, the cartoon heads the list of the most in-demand children’s shows worldwide according to Parrot Analytics data as of February 2023, as well as has been holding the Guinness World Records as the most-watched animated video on YouTube since 2019.

Bing also continues to be on Rai Yoyo with special appointments such as “Bing’s Animal Stories,” a compilation of the best episodes dedicated to animals and some unreleased content, aired on December 11, 2022. Bing episodes are also available in Italy on Disney+, DeA Junior, TIM Vision, Prime Video, Netflix and Vodafone TV. Since launching in the UK in 2014, Bing has garnered awards and accolades: the International Emmy for best children’s program, the Writer’s Guild Award for best writing in a children’s program, and a BAFTA nomination again for best children’s program. Adapted for television from author Ted Dewan’s beloved books, with more than one million subscribers and more than one billion views on the Italian YouTube channel, counting 384,000 followers on Facebook, 42,000 on Instagram, and distributed in more than 130 countries, Bing continues to thrill entire families, adults and children alike, who find in the episodes ways to overcome the little big obstacles of preschoolers’ daily lives.

The second season of Bluey made its grand debut on Rai Yoyo last December 26, and now the series is triumphing on the channel thanks to as many as 3 daily slots, each of 4 episodes, with a huge audience following. Bluey episodes are also available on Disney+.

In addition, BBC Studios Kids & Family launched Bluey’s Italian-language YouTube channel earlier this year, which now boasts more than 60,000 subscribers!

The series, which the Italian audience is becoming increasingly fond of, centers on Bluey, a Blue Heeler puppy who loves to play and turn everyday life into a new adventure that always turns out to be unpredictable and hilarious, bringing her family, friends, and community into her world of fun.

Animaccord acquisisce un nuovo Master Toy Partner in Europa

Giochi Preziosi Becomes a Master Toy partner for Masha and the Bear Brand in EU

Animaccord, an international licensing company and studio, has partnered with Giochi Preziosi, one of the world’s largest toy manufacturers, to develop a new Masha and the Bear toy collection and launch it later this year in Italy, Portugal, Turkey, and Greece, as well as
in other European countries in 2024. The animated series Licensing program is managed in Italy by Maurizio Distefano Licensing.

Production of the new toy line will include licensed products such as plush toys, dolls, and playsets. Moreover, in 2024 Giochi Preziosi will extend the product range with seasonal toys, educational toys, role play toys, carnival costumes, and ride-on and outdoors.

The launch of the Masha and the Bear toy line from Giochi Preziosi will be supported by
a complex marketing campaign through ATL and BTL communication channels arranged by both companies.

OLYMPIC RIBS e CORTO MALTESE® collaborano per ridefinire l’esperienza marittima

Legendary fantasy graphic novel hero CORTO MALTESE® will inspire OLYMPIC RIBS’ ultra-premium OLR line customization

Aegean archipelago. The Med. The World. A literary myth, from the pen of Hugo Pratt, and a product line celebrating passion for sea, travel, freedom and speed. Bringing the spirit of the iconic sailor onboard, OLYMPIC RIBS is excited to announce a long-term, global partnership with CONG S.A., Switzerland, the guardians of the CORTO MALTESE® eminent heritage.

Unleashing the full potential of bespoke customization for luxury RIBs, this synergy will allow for a uniquely creative incorporation of the CORTO MALTESE® traits into the OLR line up.

Gearing up in H1 2023, the CORTO MALTESE® upgrade will be available for the OLR 30SR, 45SRC and 45SRC STERN DRIVES models, elevating the OLR model of choice to an exclusive asset: First Class onboard experience, outstanding offshore performance and – now – inclusive of the mesmerizing atmosphere of the classiest graphic novel ever written.

This industry breakthrough deal has been driven by FMC S.A., an Athens-based boutique strategy consulting firm and successfully sealed by the Milan-based Maurizio Distefano Licensing, the agency managing the CORTO MALTESE® rights in Italy.

Commenting on the OLYMPIC RIBS x CORTO MALTESE® partnership, Christos Karyofyllis, OLYMPIC RIBS Director, stated: “Always ready to defend the principles of liberty and independence, CORTO MALTESE® personifies indefatigable exploration; a perfect match for our DNA. We are excited to embrace the CORTO MALTESE® philosophy and open new seaways together.”

Maurizio Distefano, president of Maurizio Distefano Licensing added: “When a brand and a licensee share the same values, a licensing project can truly write history. This makes us extremely eager to see the outcome of this pioneering and one-of-a-kind partnership between OLYMPIC RIBS and CORTO MALTESE®.”

Maurizio Distefano Licensing Christmas

The busiest and most diverse time of year in the kids’ products sector is again boosted by many fine products based on the agency’s properties and delivered by exceptional partners.

The last quarter of the year, and in particular the period leading up to Christmas, is a time when many companies launch new products, especially in the toy and seasonal categories. Maurizio Distefano Licensing agency has forged many partnerships between IPs in its extensive portfolio and leading Italian companies in various categories and is bringing to the shelves a rich offering of new products for Christmas 2022.

Giochi Preziosi, a licensee for Bing, one of the best-loved TV series among Italian preschoolers, already offers a popular Master Toy line. It has now introduced new products that are perfect as Christmas gifts, such as the Bing Canta Tu.

Giochi Preziosi‘s Canta Tu is also available under Charlotte M.’s license. Charlotte M. is the content creator who, at just 14 years, old boasts record numbers on social media, with 1.15 million followers on YouTube and 1.2 million on TikTok.

The Canta Tu is part of a larger line of electronic products inspired by this popular property, such as Charlotte M. e-watches, speakers, microphones and headphones.

And that’s not all. Giochi Preziosi has a number of other standout seasonal products to offer, including, once again, the famous Calzettone, developed this year for both Bing and Charlotte M.

Ciao, meanwhile, has used the lively cartoon series ALVINNN!!! And the Chipmunks, as the theme for its Epiphany sock featuring games and surprises inspired by the famous singing chipmunks. The TV series continues to enjoy record-breaking ratings on K2 and to delight young rock fans.

In the food category, Christmas is going to be even sweeter this year, thanks to Tedesco’s Masha and the Bear panettoncino and pandorino under the Ore Liete brand.

Dolfin’s Epiphany assortment, meanwhile, features three of the agency’s properties in stockings filled with surprises and sweets from Bing, Bluey and ALVINNN!!! And the Chipmunks.

The wide range of different products developed by leading companies in the industry for this Christmas season underlines once again the winning selection of IPs represented by Maurizio Distefano Licensing and promises a rewarding Christmas season – for licensees, brand owners, retailers and consumers.