Category: News

Samsung launches a Christmas campaign to bring the adventures of Masha and the Bear on Samsung Tablets

Animaccord, the producer and distributor of the worldwide popular animated series Masha and The Bear, together with Samsung, the leader in the consumer electronics sector, will launch a joint communication campaign in Italy. The campaign will cover the entire Christmas period, starting November 30th, 2018 up to February 28th, 2019. By purchasing one of the 15 models* of Samsung tablets, users can download for free from the Galaxy Apps store, the application “Masha and the Bear for Samsung”, and enjoy 52 episodes of Masha and the Bear and 26 episodes of the spinoff series Masha’s Tales , as well as a variety of digital contents from e-books to games and posters. The promotion was carried out with the support of the local licensing agency Maurizio Distefano Licensing.

Masha and the Bear, one of the most popular cartoons in Italy, will be available for 15 different Samsung tablets*, including the latest Samsung Galaxy Tab S4 and Tab A 10.5, featuring innovative technical specs to make entertainment easier and more interesting anywhere, anytime.

Samsung is committed to security, and the whole Tablet portfolio is further proof of how the company is taking care of its users even from a security standpoint. The parental control feature allows all children to enjoy multimedia content in a more independent, secure and protected way.

A television campaign featuring Masha and the Bear together with Samsung devices will kick off on December 9th, covering the main children’s tv networks.

Samsung tablet portfolio has been designed to meet every consumer need and their state-of-the-art technology guarantees an engaging and safe Tablet experience. Samsung tablets’ unique features make them the perfect companions to enjoy all the digital content of Masha & the Bear world.

The contents of Masha and the Bear will be available on 15 different Samsung Tab that can be purchased in the main electronics and online shops.

Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has brokered this major agreement that brings together the popular children’s characters Masha and the Bear and Samsung.

*Tab E, Tab E, Tab A 10.1, Tab A 10.1, Tab A 10.5, Tab A 10.5, Tab S2 8, Tab S2 9.7, Tab S3, Tab S3, Tab A 7, Tab A 8, Tab S4

Focus Pico dedicates a special number to Bing for this Christmas

Thanks to Maurizio Distefano Licensing, today in kiosks the magazine for the youngest is dedicated to Bing and its friends

The popular magazine Focus Pico, edited by Mondadori and dedicated to the youngest readers, thanks to MDL agency, who manages licensing rights for the brand in Italy, has chosen Bing for a special issue ahead of Christmas.

With sweet Bing’s episodes stories to read, games and coloring pages, as well as a wide selection of stickers, the magazine will engage and entertain the younger children while waiting for Christmas, letting immerse themselves in the playful world of Bing, in an all winter version.

Bing is an award winning animated pre-school TV series that airs in Italy on Rai YoYo, with more than 15 episodes a day, that attracts children from 1 to 5 years old. Bing’s success has been lightning fast, both on television with a very high share of audience, and on social channels, where the official Italian Facebook page is already followed by more than 23,000 people just 5 months after its opening.

Adapted from Ted Dewan’s insightful books, Bing celebrates the noisy, joyful, messy reality of life when you’re a pre-schooler.

The stories are small but they are full of drama – everyday micro-dramas that all young children and the grown-ups in their lives will recognise – whether it’s dropping an ice cream or losing a favourite toy.

Precisely for this reason, Bing is becoming the favorite character of many and many Italian children.


Follow Bing on its official italian Facebook page, and on YouTube Italian channel

Nationwide Masha and the Bear promotion planned for Italy’s Toys Center

Stores across the country to participate in two-week-long Masha superhero doll offer

 Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has announced a major new partnership between the nationwide Italian toy chain Toys Center and the enormously popular children’s characters Masha and the Bear for a massive November promotion.

From 1 to 15 November 2018, in any Toys Center containing the relevant promotional material, customers who spend a minimum of €19.90 on Masha and the Bear products will be able to claim from the cash desk an amazing Masha doll – Masha the Superhero, in full superhero costume, driving her very own train!

This great offer applies exclusively to participating Toys Center shops and Masha and the Bear toys sold in those shops.

Launched in the 1990s, Toys Center has in the past fifteen years become the leading toy retailer in Italy, with over 120 stores in total, covering the length and breadth of Italy. One in every three toys sold in Italy is sold in a Toys Center store.

This two-week promotion builds on high consumer awareness of Masha and the Bear, and its success, both as a licensed brand and a TV series, with Italian families. Now in its third season, repeat showings and new episodes of Masha and the Bear are greeted with enormous enthusiasm by big audiences on both DeA Junior and Rai YoYo.

So popular is the brand that two spin-off series – Masha’s Tales and Masha’s Spooky Stories – have been created. Episodes of these three shows are also available to mobiles, PCs and tablets, and streaming on Infinity, a dedicated YouTube channel and the official Masha and the Bear Facebook page.

Maurizio Distefano, President, MDL, said: “This promotion in an enormous number of toy stores, proves, yet again, the staggering popularity of the Masha and the Bear in the pre-school market – and especially in Italy. We’re delighted to be working with the leading name in Italian retail to bring this wonderful offer to Masha and the Bear fans.”

MDL announces Angry Birds Hatchlings “Hatchies” collectibles for Italy

De Agostini Editore to offer collectible Hatchlings figurines in all kiosks

Maurizio Distefano Licensing (MD Licensing), which manages licensing for the Angry Birds brand and its popular spin-off brand The Hatchlings in Italy and Switzerland, has announced that it has agreed on new Hatchlings license on behalf of brand owner Rovio Entertainment Corporation.

Leading Italian publisher DeAgostini Publishing is marketing a series of Angry Birds Hatchlings ‘Hatchies’ – colourful collectible figurines sold in flowpacks attached to the kids’ publication &Co Magazine – in all kiosks across Italy. The collectibles are going to be available at end of October.

Hatchies are based on the Hatchlings, the hilarious baby birds who rose to success with The Angry Birds Movie. Hatchies bring together the soft and bouncy Hatchlings characters with coloured casings that open up. The casings are interchangeable, so children can switch the characters round to invent new combinations. There are 12 different Hatchlings available to collect.

The Hatchlings were chosen from DeAgostini because of their enormous popularity with children. DeAgostini is supporting the Hatchies with an advertising campaign, TV spots and a dedicated site, where kiosks can register to take part in a contest linked to the initiative.

The first Angry Birds Movie in 2016, produced by Rovio Entertainment and distributed in Italy by Sony Pictures  , was released in Italian cinemas on June 15, 2016 and grossed $352 million at the world  box office. The movie sequel, produced and distributed by Sony Columbia Pictures, is in production and is set to be released in 2019.

The success of the Angry Birds mobile game series, one of the most popular the world has ever seen, and the Angry Birds Movie has driven strong licensee engagement with the Angry Birds brand in Italy.

Maurizio Distefano, President, MDL, said: “Hatchlings has a massive following among children. We’re delighted that DeAgostini Publishing is launching this wonderful and catchy product in kiosks. I’m sure Angry Birds fans all over Italy will love it.”

ANGRY BIRDS WORLD™ entertainment park opens in Qatar

Rovio Entertainment opens its largest ever entertainment park

Rovio Entertainment is thrilled to announce that its most ambitious and biggest theme park yet is now open! Rovio doesn’t stop to entertain its fans, since earlier this year Rovio announced the release of Angry Birds Movie 2, the sequel for the first blockbuster animation film, expected in theaters September 2019.

The mighty ANGRY BIRDS WORLD™ attraction swings open its doors in Qatar welcoming millions of fans from around the world. This vast entertainment extravaganza is over 17,000 square meters in size, and is home to a mesmerising assortment of rides, entertainment experiences and things to do for all the family. The freshly completed indoor section of ANGRY BIRDS WORLD™ is the first to open, with its outdoor section opening to follow later.

To discover more about the park’s attractions:



Today is World Tetris Day, recognized by fans worldwide as the day to honor Tetris, one of the most recognized and influential video game brands of all time. It also marks the brand’s 34th anniversary. To celebrate the day, The Tetris Company today unveiled new products, from the reveal of an immersive 3D/VR game experience coming this fall to limited-edition Tetris-branded streetwear and a unique line of home and decorative items, inspired by Japanese crafts.


  • TETRIS EFFECT: One of the most popular puzzle games of all time arrives like you’ve never seen it, or heard it—or felt it—before, thanks to the creators of the award-winning Rez Infinite. Whether in stunning 4K on a standard display or especially in the optional VR mode, the game surrounds you with fantastic, fully 3D worlds that react and evolve based on play. Music, backgrounds, sounds, effects—everything, down to the Tetris pieces themselves, pulse, dance, shimmer, explode in perfect sync with how you play. Coming to PlayStation®4 with optional support for PlayStation®VR, this fall. Trailer is posted at


  • Dibs Clothing: The high-quality streetwear provider, whose eclectic style and “Dare to Be Different” mantra has attracted a huge following among social media influencers, music artists and actors, has introduced a limited-edition shirt in honor of this year’s World Tetris Day. Now available at, and Buckle retailers and


Dentsu Inc. and Litaartisan LLC: The companies are developing new “Made in Japan” products inspired by Japanese crafts and will launch its first products with the Tetris brand. To start, the line consists of forty-six products, including lunch boxes, lacquered blocks, a cup and saucer, a fan and more. The new products are available at the Ginza Six 5th floor Artglorieux through today, and will then be available at Tokyo Midtown 3rd floor THE COVER NIPPON.