Maurizio Distefano the Evolution of Licensing.
The DNA of Maurizio Distefano the Evolution of Licensing
Maurizio Distefano the Evolution of Licensing is a leading Italian company in the world of licensing.
In fact, it is the intermediary between the owners of a trademark (licensor) and the companies that wish to produce any product or service with that same trademark (licensees).
This agreement has a positive value for all parties involved: it increases the diffusion and the notoriety of the brand itself and, at the same time, it offers to the licensees a great advantage, associating to their products the values of the brand.
In conclusion, Licensing is a Marketing Lever that must be wisely managed to maximize the investment and the results.
Key strengths of Maurizio Distefano the Evolution of Licensing
Among the key strengths of Maurizio Distefano the Evolution of Licensing, we boast a strong licensing portfolio that includes iconic brands in children’s animation, lifestyle and publishing.
As mentioned Masha and Bear, Bing, ALVINN!!! and the Chipmunks, and other newly launched properties such as CoComelon, Bluey will allow all clients to anticipate trends and leverage the full potential of individual brands.
One of the competitive advantages of Maurizio Distefano the Evolution of Licensing is its business model. Being made up of a rich network of licensees, agents, TV broadcasters, toy distributors and international agencies, it allows the agency’s reach to be extended.
The innovative and exclusive proposal of the agency is based on a 360° approach that analyzes and responds to the peculiar business needs of each licensee. It also carries out marketing activities in support of individual projects and brand visibility.