Le aziende leader del settore dolciario scelgono le IP della Maurizio Distefano Licensing per la Pasqua 2024!

Once again, the agency positions its IPs on the shelves for a sweet Easter.

For this Easter 2024, several companies have chosen or confirmed their partnership with Maurizio Distefano Licensing for their chocolate eggs.

Thanks to Motta, the surprises of Masha and The Bear will not be missing on the shelves with a 190 gr milk chocolate egg. In fact, the young audience of the series will be able to find the 3D characters of their favorite animated series. Masha and The Bear never ceases to amaze, which is why it maintains the top spot as the most requested animated series worldwide and in Italy. For over 11 years on Rai Yoyo, the series remains in the top 3 as the most viewed title. Its YouTube channel is constantly growing with over 200 million views registered in 2023. Motta has certainly chosen the right property for its eggs.

This Easter will once again see the Colomba with Baileys cream, a brand chosen by Bauli for its unique and unmistakable taste. The perfect project to satisfy even the most adult target.

After last years success with Bluey, Dolfin confirms its choice of the successful Australian property for a 220 gr milk chocolate egg and for the Maxi Egg 110 gr present throughout the year 2024. Fans will be able to discover some super surprises inside. In January of this year, the last 10 episodes of the third season of Bluey landed on Disney+, while in February, the first 10 of the third season were launched on Rai Yoyo. BBC Studios Kids & Family has struck a global broadcast agreement for Bluey with Disney for all regions outside of Australia, New Zealand, and China. This spring, the longest-ever episode of the popular TV series, called “The Sign” and lasting 28 minutes, will be broadcast worldwide.

Also on the shelves this year from Dolfin, there will be the highly successful animated series in Italy for its genuine, fun and educational content, Bing, with the 320 gr egg and the 220 gr egg. Bing airs on Rai YoYo every day and is available on Rai Play and Netflix at any time. Additionally, the campaign started with the Italian Pediatric Society (S.I.P) and Assonidi to encourage good habits in the early stages of growth among children has been hugely successful. That’s not all with Dolfin, which also includes Masha and The Bear in its range of chocolate products. In fact, throughout the year, the Maxi Egg of 110 gr with the two protagonists of the series and the 80 gr chocolate character with Masha will be available in supermarkets.

For the second year in a row, Balocco chose the protagonists of ALVINNN!!! And the Chipmunks for the 250 gr eggs which, of course, include fantastic surprises. ALVINNN!!! And the Chipmunks is appreciated by fans for its high-quality animation, its funny stories, and the rockstar spirit. The series is the number one on Discovery and airs every day on K2 and Nickelodeon.

Among the leading companies in the confectionery sector, we find Dolci Preziosi, which has chosen the animated series Gigantosaurus for its 150 gr milk chocolate eggs. The episodes tell the adventures of four intrepid dinosaurs who set out to track down Gigantosaurus, the biggest animal ever to exist. During this journey, they face fears and solve problems, learning values such as friendship and mutual help.