The third season of the hit animated series Bluey, produced by Ludo Studio and co-commissioned by BBC Studios Kids & Family and ABC Children, won the Best Animated Series category at the 2023 Kidscreen Awards, a high-profile celebration of children’s content excellence paying tribute to outstanding TV and digital media work that keeps kids and families entertained.
Moreover, Bluey was awarded Property of the Year at Bologna Licensing Awards. The nomination was announced during the Bologna Licensing Trade Fair (6-9 March 2023) during a special ceremony.
The series that centers on Bluey, a Blue Heeler puppy who loves to play and turns everyday life into new adventures that always prove unpredictable and hilarious, became an immediate hit in Australia and has expanded in EMEA on free-to-air TV in territories including Italy, Spain, Ireland, Denmark, Sweden and France. Bluey is also available on YouTube in Italian, French, Spanish, Danish and English with more than 950,000 subscribers.
In Italy, the first and second seasons are airing on Rai Yoyo daily with a great audience success.
Episodes from series 1-3 are also available on Disney+. In addition, BBC Studios Kids & Family launched Bluey’s Italian-language YouTube channel in 2022, which now boasts more than 77,000 subscribers!
Bluey’s toy line was successfully launched by Giochi Preziosi in spring 2022 and other partners are actively launching Bluey’s CP thanks to Maurizio Distefano Licensing agency, that manages Bluey licensing programme in Italy: Adriatic, Ciao, Clementoni, Diramix, Dolfin, Dulcop, Grabo, Halantex, Lisciani, Multiprint, Pon Pon Edizioni, Ravensburger, and Soluna Experience.
The show has won praise from both parents and critics since it first launched in Australia in 2018, recently winning a 2022 BAFTA Children & Young People Award in the International category and picking up its consecutive fourth AACTA Best Children’s Programme award to add to an International Emmy and numerous awards for craft and production around the world.