The brand stemming from NFT’s most famous collection lands in the Italian licensing market
Maurizio Distefano Licensing, the number 1 independent agency in Italy, confirms its famous pay-off “the evolution of licensing” thanks to the partnership with Global Merchandising Services which resulted in becoming agent for a brand that is nothing short of innovative: Army of Apes is the brand consisting of the collection of the famous NFTs that are part of Bored Ape Yacht Club, now made available for the licensing market.
The Bored Ape Yacht Club is a collection of 10,000 NFTs launched in April 2021 to which belong illustrations featuring anthropomorphic monkeys that are distinguished from each other by a number of distinctive features, making each illustration unique.
Each Bored Ape is generated by a program that mixes 170 different possible distinguishing features including facial expressions, clothing, headgear, and other accessories, and some combinations are rarer than others.
These NFTs have been worth more than $1 billion so far resulting in belonging to one of the most valuable NFT collections in the world, which boasts famous and prominent personalities from the world of sports, entertainment and music such as Eminem, Jimmy Fallon, Justin Bieber, Post Malone and others among its buyers.
Army of Apes brand, now available for licensing, consists of a selection of the most significant and famous ape illustrations made available to offer a unique opportunity, namely the chance to collaborate with the NFT world and reach out to the web’s most famous ape fans.
Maurizio Distefano, President of the agency, says, “This brand is the perfect addition to our portfolio to make it even more diverse and multi-target. The digital world, and within it the NFT world, is constantly expanding and becoming more and more a part of our lives, intercepting each of us through new communication languages and new trends. Army of Apes is a step beyond anything that can be considered “new” and represents an opportunity to ride on the coattails of change and new art forms. The right licensee for Army of Apes is a trailblazer, it is the company that wants to be disruptive and wants to amaze.”
Army of Apes license is inspirational and available for several product categories, such as apparel, homeware, and accessories.