THE LATEST NEWS FROM MAURIZIO DISTEFANO THE EVOLUTION OF LICENSING
2026 opens with a series of strategic initiatives and high-value projects for Maurizio Distefano the evolution of Licensing, which continues to strengthen its market positioning through high-profile partnerships and impactful activities. The agency is further...
MAURIZIO DISTEFANO THE EVOLUTION OF LICENSING RETURNS TO BOLOGNA LICENSING TRADE FAIR 2026
The agency Maurizio Distefano the evolution of Licensing is excited to announce its participation in the 2026 edition of the Bologna Licensing Trade Fair, where the team will meet licensors and licensees to explore new and exciting licensing opportunities aimed at...
ACAMAR FILMS SIGNS NEW AGREEMENT WITH INSCENANDO – EVENTI SU MISURA
Maurizio Distefano the evolution of Licensing is pleased to announce a new agreement between Acamar Films and Inscenando - Eventi su Misura for the management of Bing meet and greet events in Italy. The partnership aims to develop a structured programme of activities...
EXCLUSIVE CARE BEARS™ AND BENETTON CAPSULE COLLECTION COMING SOON
A JOYFUL SPRING-SUMMER 2026 COLLECTION CELEBRATING CARE BEARS IN BENETTON STORES Cloudco Entertainment, owner of the iconic Care Bears™ property, and Benetton, one of the world’s leading apparel brands, have newly announced an exclusive children’s fashion collection...
Many Sweet Surprises for Easter 2026 with the licences of Maurizio Distefano the evolution of Licensing
Le proposte pasquali sviluppate con le licenze gestite da Maurizio Distefano the evolution of Licensing. Un’offerta ricca, trasversale e altamente qualitativa, capace di coniugare gusto, creatività e forza dei brand più amati.
MAURIZIO DISTEFANO LICENSING CELEBRATES CHRISTMAS WITH A RICH SELECTION OF LICENSED PRODUCTS FOR ADULTS AND CHILDREN
Once again, Christmas arrives wrapped in the magic of the most beloved stories and brands. In the world of licensing, Maurizio Distefano the evolution of Licensing signs off a festive season defined by variety, with an offer that embraces top preschool properties,...
Bluey at the cinema: The Chefs Collection debuts in preview at Alice nella città, anticipating the theatrical release
Bluey at the cinema: The Chefs Collection debuts in preview at Alice nella città, anticipating the theatrical release.
Bing is once again supporting children aged 0-6 and their families, along with dentists, pediatricians, and nurseries, to promote the oral health guide for children.
Bing is once again supporting children aged 0-6 and their families, along with dentists, pediatricians, and nurseries, to promote the oral health guide for children.
Assonidi recognizes Acamar Films and Bing for their commitment to promoting an early childhood culture that is attentive to the well-being of children and families.
[:it]Assonidi premia Acamar Films e Bing[:en]Assonidi recognizes Acamar Films and Bing[:]
Bing guest again on Rai Radio Kids
Armando Traverso and Bing Discuss Bedtime Routines Rai Radio Kids is delighted to announce that Bing will once again join the studios of Rai Radio Kids for a new episode of the show Big Bang, hosted by Armando Traverso. This special interview will focus on bedtime...
Maurizio Distefano Licensing celebrates Easter with sweet surprises.
Once again this year, many companies have chosen licenses managed by Maurizio Distefano Licensing to create Easter products designed to bring moments of joy and togetherness during the holidays. This Easter, Dolfin eggs shine with three beloved characters: Bing,...
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Other news
Val di Sole is ready to welcome Bing for an exciting family experience on the ski slopes
The Valli di Sole, Peio, and Rabbi Tourism Board has selected Bing, the beloved character from the popular animated series for children aged 0-6, as the face of an exciting family initiative. Additionally, experts from the Italian Society of Paediatrics will be...
BBC Studios and Disney announce first Bluey film
Disney Acquires Global Theatrical Film Rights for No. 1 Streaming Series, ‘Bluey,’ With Streaming on Disney+ – BBC Studios Executes Global Deal to Bring ‘Bluey’ to Worldwide Cinemas in 2027 – BBC Studios and The Walt Disney Company today announced the first-ever...
Animaccord ends 2024 with a wave of exciting Masha and the Bear-related activities and launches
Animaccord, the global entertainment powerhouse behind the internationally beloved Masha and the Bear, is excited to unveil a series of impactful initiatives designed to deepen the brand’s connection with Italian audiences. Through a strategic broadcasting deal with...
Bing confirms its success on RAI YoYo with the new spin-off “Le Piccole Scoperte di Bing”
An engaging and educational adventure for young children, featuring their beloved character. Bing, the beloved character who has captured the hearts of millions of children and families worldwide, returns with new episodes of the special series Le Piccole Scoperte di...
Caffè Borbone and Baileys™: New capsules announced for a delicious cappuccino
Maurizio Distefano Licensing is delighted to announce the partnership between Caffè Borbone and Baileys™, resulting in the launch of Baileys-flavoured cappuccino capsules compatible with Nescafé® Dolce Gusto® machines. These innovative capsules will be available...
The new Malìa Edizioni collection arrives in collaboration with Il Milanese Imbruttito
A collection of everyday essentials infused with an irreverent twist, perfect for bringing the unmistakable Imbruttito style to daily life. Since late October, Italian bookstores have been showcasing the latest products from Malìa Edizioni, publisher of the Giunti...
Bing signs agreement with Val di Sole for an exciting family experience in Italy
Acamar Films, the award-winning company behind the beloved CBeebies and Rai Yoyo hit show Bing, is thrilled to announce a new partnership between Bing and Val di Sole Tourism Board to deliver a Bing-themed family experience in Italy. The activation will take place...
“Ricomincio da Taaac”, the new film by Il Milanese Imbruttito has been released in theaters
Il Milanese Imbruttito returns on the big screen with the movie “Ricomincio da Taaac” The long-anticipated sequel signed by Il Milanese Imbruttito, titled “Ricomincio da Taaac,” directed by Pietro Belfiore, Davide Bonacina, Andrea Fadenti, Andrea Mazzarella and Davide...
Maurizio Distefano, Licensing Agent for Italy for MGA Entertainment
The new partnership sees the Italian agency representing MGA’s franchises L.O.L. Surprise!™, Bratz®, Rainbow High™, Yummiland™, and Little Tikes®. Maurizio Distefano Licensing, the number one independent agency in Italy, has announced its new representation agreement...
Bing is always a protagonist in the world of childhood with the partnership with the Italian Society of Pediatrics, Assonidi and the collaboration with Nati per Leggere
Italy's best-loved character for children and families, the star of the pre-school animated series that has garnered more than 2 billion views worldwide, offers its licensees new opportunities thanks to the high visibility achieved through strategic partnerships and...









