The agency Maurizio Distefano the evolution of Licensing is excited to announce its participation in the 2026 edition of the Bologna Licensing Trade Fair, where the team will meet licensors and licensees to explore new and exciting licensing opportunities aimed at developing successful products.
You can meet the agency’s team at the Licensing Business Lounge in Hall 29, Mall 2.
Among the agency’s entertainment properties, Bing, Bluey, and Masha and the Bear undoubtedly stand out. These are some of the most beloved animated series in Italy, airing daily on Rai Yoyo and Rai Play at various time slots. Thanks to their universal appeal, strong storytelling, and significant digital presence, these IPs are ideal for high-impact licensing projects spanning toys and publishing, live experiences, as well as lifestyle and fashion products.
For 2027, the first Bluey feature film is set for global theatrical release, alongside two other major film launches from the agency’s portfolio. Starting December 2026, Asterix fans can enjoy a brand-new CGI film – Asterix – The Kingdom of Nubia – featuring an exclusive story with their favorite characters. Meanwhile, beginning Friday, February 26, 2027, Universal Pictures will release CoComelon: The Movie, from Moonbug Entertainment and Flywheel Media, produced by DreamWorks Animation. CoComelon, Blippi, and Little Angel are powerful brands that inspire innovative products, thanks to their digital strength and strong connection with families.
Another highly popular property is Care Bears™, known for its colorful characters, each representing different emotions, positivity, and messages of friendship and kindness. Targeting a multi-generational audience—from children to adults—and supported by beautifully designed, vibrant style guides, the brand is an ideal partner for high-impact licensing projects across multiple categories.
The agency’s offering also includes other notable brands such as Skibidi Toilet and LIFE. Skibidi Toilet captures the attention of a young, digital-native audience, while LIFE reaches a more adult demographic with licensing projects spanning publishing, lifestyle, design, home décor, fashion, and merchandising. Completing the portfolio is Polaretti, a historic and much-loved brand, capable of spanning generations, and a symbol of fun, flavor, and freshness.
A distinctive feature of Maurizio Distefano the evolution of Licensing’s portfolio is its roster of over 200 artists and bands that have shaped global music history, from iconic groups like AC/DC, Pink Floyd, Iron Maiden, Oasis, KISS, Guns N’ Roses and The Rolling Stones to contemporary stars. Adding to this offering is Fender, one of the most iconic and recognized musical brands worldwide, renowned for its legendary guitars. With over 75 years of history and instruments that have defined contemporary culture, Fender represents a prestigious lifestyle brand.
Discover all the licensing opportunities and new additions to Maurizio Distefano the evolution of Licensing’s portfolio. Our team looks forward to meeting you to explore new collaborations and projects.
Book your meeting with the Maurizio Distefano the evolution of Licensing team at the Licensing Business Lounge – Hall 29, Mall 2, to discuss the amazing licensing opportunities available with their portfolio of IPs!