Consulting

CONSULTING FOR COMPANIES IN LICENSING AND BRAND MANAGEMENT

Maurizio Distefano the evolution of Licensing supports companies that want to operate profitably and professionally in the world of licensing, offering tailored consulting services to meet the specific needs of each business.

Some examples for better understanding: a company looking to acquire one or more licenses can turn to our agency for expert guidance on selecting the most effective licenses. Alternatively, if a company wants to launch a licensing program for its own brand, our agency collaborates to create a proper, truly effective, and profitable licensing program for the brand owner.

Our key strengths include:

  • A comprehensive, results-oriented consulting approach designed to monetize brand value.
  • Development of tailored licensing strategies to enhance brands, IPs, and franchises across different market segments.
  • Analysis of positioning, target audiences, and commercial potential to define the best growth opportunities.
  • Management of every stage of the process: contracts, product development, creative guidelines, marketing, communication, and retail.
  • Support for brand owners and companies in maintaining brand consistency, visibility, and value over time.
  • Guidance on building a successful licensing project in Italy and globally

MARKETING AND SOCIAL MEDIA ACTIVITIES

For the brands managed by the agency, our team also handles:

  • Retail operations management
  • Social media management
  • Launch and presentation event management
  • Marketing and communication activities management