Maurizio Distefano Licensing celebrates 110 years of history with Dolfin
Maurizio Distefano Licensing is celebrating 110 years of business with Dolfin during the inauguration of Polarettilandia, the innovative multipurpose space dedicated to the Polaretti® brand, featuring Mister Polaretto, the playful penguin ambassador, on various children’s products and games. This hybrid space showcases Dolfin’s presence to new generations of consumers, both young and old. Starting next fall, it will host nutrition education workshops for schools, corporate training events, and, later, a small playroom for employees.
“We are celebrating Dolfin’s 110th anniversary,” explains President Santi Finocchiaro, “with the creation of Polarettilandia, which will become the Home of Polaretti®, a brand for which we recently launched a successful and rewarding licensing program. This will see our face, the penguin Mister Polaretto, featured on games and various items for children and adults alike.”
“We’re celebrating Dolfin’s 110th anniversary,” explains President Santi Finocchiaro, “with the creation of Polarettilandia, which becomes the Home of Polaretti®, a brand for which we recently launched a successful and rewarding licensing program. This will see our ambassador, the penguin Mister Polaretto, featured on games and various items for children and adults alike.”
Maurizio Distefano, President of the licensing agency that manages the Polaretti® program, states: “It was wonderful to be able to participate and celebrate Dolfin’s 110th anniversary and the opening of Polarettilandia together. We believe deeply in the Polaretti® brand, which for generations has been instilling happiness and positive values in children and adults alike, and we know its recognition is immense in Italy. I’m confident that the opening of Polarettilandia, along with all the other initiatives Dolfin is implementing, will significantly contribute to the development of the licensing program managed by our agency.”
With nutrition education workshops, the Chocolate Factory and the Polaretti® Factory, an auditorium for training and business meetings, and a store open to the public, Polarettilandia is the new local branch of the brand beloved by adults and children alike.
Polaretti® is now part of Italian culture. Its jingle “Po-po-po-po-Polaretti” and the birth of Mr. Polaretto have made the brand a recognizable icon, beloved by both adults and children. Its constant presence in Italian summers, with its fresh, colorful popsicles, has created an emotional bond with entire generations. The brand has not only innovated in the popsicle market, but has also integrated elements of entertainment and creativity, such as colorful packaging and gift collections, further strengthening its place in the hearts of consumers. Today, Polaretti® represents more than just a product, but a symbol of joy and lightheartedness that accompanies the happy moments of Italian families.