A collection of everyday essentials infused with an irreverent twist, perfect for bringing the unmistakable Imbruttito style to daily life.
Since late October, Italian bookstores have been showcasing the latest products from Malìa Edizioni, publisher of the Giunti group, created under license from Il Milanese Imbruttito, an agreement managed by Maurizio Distefano Licensing agency.
This strategic partnership represents a significant milestone in the brand’s growth. Known for its unique tone and narrative universe, Il Milanese Imbruttito continues to captivate millions of fans daily. Leveraging the creativity and editorial expertise of Malìa Edizioni, the deal has produced a collection of items that embody the brand’s essence. The result is a perfect blend of practicality, humor, and style, bringing the spirit of Il Milanese Imbruttito into everyday life.
The collection, defined by the irreverent and self-deprecating humor characteristic of Il Milanese Imbruttito, features products like the “365 Giorni di Sbatti” Tear-off calendar, the Sticker pack, the “Che Sbatti” and “Bella Storia” Notebooks, and the Book of Answers—perfect as a Christmas gift to bring an imbruttito twist to everyday life.
Il Milanese Imbruttito has masterfully transformed the frantic pace of Milan’s daily life into a true cultural phenomenon. With its signature blend of sarcasm and self-irony, the brand has created a distinctive language and iconic characters, turning everyday chaos into an endless source of hilarious comedy. Supported by a passionate community of millions, Il Milanese Imbruttito has evolved into a universe of its own—spanning digital content, exclusive collaborations, and projects that extend its philosophy far beyond the web.
Maurizio Distefano, President of Maurizio Distefano Licensing stated: ‘We are very pleased with this licensing agreement, and we are sure it will prove to be a great success! This is a further demonstration of how a brand like Il Milanese Imbruttito can expand its reach through advantageous and innovative licensing agreements, achieving new targets and offering fans a way to experience the Imbruttito style daily’.
About Maurizio Distefano The evolution of Licensing
Maurizio Distefano, an internationally accredited professional with over 20 years of experience in the sector, is President of the licensing agency and management consultancy that takes his name. The innovative and exclusive proposal of the agency is based on a holistic approach which allows it to analyse and respond to the particular business development needs of each individual licensee.
Maurizio Distefano, together with his business partner Michela Marchese Patti, selects animated series, movies and brands for successful licensing projects.
The properties launched and distributed by MDL are:
Entertainment: Masha and The Bear, Bing, Bluey, Idefix and the Indomitables, CoComelon, Blippi, Little Angel, ALVINNN!!! and the Chipmunks.
Brands: Care Bears, Bratz, L.O.L. Surprise!, Yummiland, Rainbow High, Asterix, Polaretti, Moomin, Army of Apes, Baileys, Guinness, Caffè Borbone,ISA (International Space Archives), LIFE.
Music: The Rolling Stones, Motörhead, Iron Maiden, Slayer, Backstreet Boys, Whitney Houston, Britney Spears, AC/DC, David Bowie, KISS, Pink Floyd, The Police, Woodstock, John Lennon, Lennon & Mc Cartney Lyrics, Genesis, Janis Joplin, Miles Davis and many more.
www.mdistefanolicensing.com