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Maurizio Distefano the evolution of Licensing to develop licensing programme as second film announced
Maurizio Distefano the evolution of Licensing (MD Licensing) has been appointed by The Copyrights Group to manage the licensing programme in Italy for Paddington Bear, the internationally loved children’s character and brand.
Paddington has appeared in numerous books and television adaptations and in November 2014 the first full-length Paddington film was released to huge critical and commercial success. Part of a franchise, the second film will be released in December 2017 much to the delight of parents and children alike.
With his old hat, duffel coat, battered suitcase and his love of marmalade sandwiches, Paddington is a classic and enduring character. Friendly, well-meaning and kind, Paddington has an unfortunate habit of getting into trouble despite his best efforts. Arriving from Peru at London’s Paddington station, where he was found, adopted and named by the Brown family, the first story ‘A Bear Called Paddington’ was published in 1958. Since then, British-born writer Michael Bond has been delighting children and families all over the world with his stories about Paddington for almost 60 years. Today, more than 150 titles are dedicated to his adventures and have been translated into 40 different languages, selling more than 35 million copies worldwide. With over 130 licensees signed globally, Paddington even has his own theme park in Japan!
The Paddington licensing campaign was further boosted in 2014 by a movie version starring Nicole Kidman, Sally Hawkins, Hugh Bonneville, Jim Broadbent, Julie Walters and Ben Wishaw, who voiced an amazing CGI Paddington. The film was a great success, making more than $270 million at the worldwide box office — and more than $6 million in Italy alone. In 2015 Paddington was ranked fourth in the 100 most influential brands of the year.
With a second film planned for release in Christmas 2017, featuring Hugh Grant and Brendan Gleeson in another strong cast, brand awareness is expected to be further boosted. MD Licensing is planning a wide-ranging licensing campaign in Italy focused on toys, gifts, games, confectionery, plush and much more.
Maurizio Distefano, President MD the evolution of Licensing, commented: “Paddington is a much-loved children’s brand whose many fans worldwide, love his friendly manner and adventures. With the film sequel on its way, we expect brand awareness to be stronger than ever in the Italian market in the coming year and the Paddington brand to be more successful than ever among licensees and at retail.”
Polly Emery, Brand and Marketing Director at The Copyrights Group, added: “”We are thrilled to be partnering with MD Licensing, to build the Paddington brand in Italy. Together with publishing partner Mondadori and Eagle, who will be distributing the Paddington movie, we are looking forward to seeing exciting activity for Paddington in Italy..”
For almost 60 years, British-born writer Michael Bond has been entertaining children and families all over the world with his stories about Paddington, the bear from Darkest Peru famous for his love of marmalade. Since the first book, A Bear Called Paddington, was published by HarperCollins in 1958, a further 13 full-length novels and countless other formats have been published. Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen. A second Paddington movie, Paddington 2, is set to launch on the 10th November, 2017 in the UK. In recognition of Paddington’s extraordinary popularity and success, Michael Bond was awarded an OBE (Order of the British Empire) from the Queen for services to children’s literature in 1997 and a CBE (Commander of the British Empire) in 2015.
Today, there are over 150 book titles available in 40 languages and in more than 100 countries, book sales are in excess of 35 million. The PADDINGTON DVD released in 2015 was the fastest and strongest selling DVD of 2015 in the UK. Paddington has a growing online presence with over 600 thousand Facebook fans and over 20 thousand Twitter followers.
In 2016 the Paddington brand was purchased by Studiocanal, part of the Vivendi group.
Follow Paddington on Twitter at @paddingtonbear Like Paddington’s Facebook page at https://www.facebook.com/PaddingtonBear/
Paddington Bear™ © Paddington and Co Ltd/Studiocanal S.A. 2016 Licensed on behalf of Studiocanal S.A. by Copyrights Group
For further information please contact :
Jane Garner & Suzy Wyld
email@example.com / firstname.lastname@example.org
For further information please contact :
Jane Garner & Suzy Wyld
email@example.com / firstname.lastname@example.org
t + 44 ( 0 ) 1279 778 919
f + 44 ( 0 ) 1279 778 929
For more information on Paddington and The Copyrights Group, please contact Polly Emery, Brand and Marketing Director on:
t +44 (0) 203 714 1181
Maurizio Distefano the evolution of Licensing enhanced its portfolio with the agreement with Toonbox animation studio
Milan, 26 November 2016: Maurizio Distefano and Toonbox announce they reached an agreement for the management of the licensing project in Italy for Kit^n^Kate, the preschoolers animated series which is recording over 160 millions of viewers at the official YouTube channel. Kit^n^Kate is a cartoon that captures the children for its adventures, fun and for the important educational message that underlies every single episode. The series is currently on air in Eastern Europe, Russia, Finland, Benelux, Australia, South Korea, Portugal, Middle East, Africa and expanding to the new territories in the near future. In addition, the show has been extended by two seasons with 102 episodes to be available by 2019 with a strong Consumer Products support by Rovio Entertainment Ltd., who acts as a master CP licensee worldwide.
The main characters of the animated series are two kittens, Kit and Kate, who play in a magic box that transports them into new worlds where they live fantastic adventures. Playing in these new worlds will make great discoveries and learn on their skin, thanks to the intervention of their parents, what are the behaviors that should not be kept and those that should be encouraged. The series was created by the authors of animation and entertainment such as Mike de Seve (Angry Birds Toons, Kablam!, Over the Hedge), Susan Kim (Pocoyo, Arthur, Are You Afraid of the Dark?), Jymn Magon (Duck Tales, Adventures of the Gummi Bears, Quack Pack, A Goofy Movie) and Michael Mennies (The Fixies, Kikoriki).
Maurizio Distefano, President of the homonymous agency, commented: “I am very satisfied with the results obtained by my agency over the past two years. Among the main key points that have led to the success of the agency they are: the ability to look ahead and anticipate market trends by offering our customers the brands and innovations before they become known to the general public and the highest level of professionalism and service that we offer for the all the duration of our collaboration. Kit^n^Kate is a series not yet known to the general public in Italy but has already enjoyed huge success online and in the countries where it’s broadcasted, it is an animated series with the excellent quality and with a simple narrative and attractive. We are sure it will be a great success also in Italy.”
Pavel Muntyan, CEO of Toonbox Animation Studio commented: “We are extremely pleased to announce the start of the co-operation with Maurizio Distefano in Italy. We believe that the success Maurizio and his team brought to the other brands in Italy can also be achieved with Kit’n’Kate. Additionally we are excited with the fact that MDL believed in our brand on the early stages of its success and expressed eagerness to work with us and develop the brand together”.
Toonbox Animation is an animation studio based in Paphos, Cyprus that has produced more than 260 animation episodes, with more than 12 hours of high-quality animation content recognized around the world for its creativity and production excellence. Today the company’s portfolio contains a number of animation shows at various stages of production. The major series are Qumi-Qumi, Kit^n^Kate, Mr. Freeman and Shaman’s Quest.
Rovio Entertainment Ltd., based in Espoo, Finland, is the creator of Angry Birds™, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded series of games of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie was released in May 2016. www.rovio.com
Italian licensing base grows across multiple categories as launch date of film approaches
Independent licensing group Maurizio Distefano Licensing, which has been appointed as licensing agent in Italy for Angry Birds, has announced even more licence agreements for the property in the Italian market.
The globally successful video game and brand, created and owned by Finnish computer game developer Rovio Entertainment, is set to reach screens worldwide as a major film in June.
The latest license agreements are with some of the best-known Italian companies in their fields across a number of important product categories. They include Angry Birds-themed soaps, shampoos and other personal grooming products from children’s health and beauty products provider Admiranda; hats and scarves from accessories giant Jaxo Tirabasso; carnival costumes depicting the characters of the movie from dress-up specialist Joker; balls and beach items from Mondo, a major name in sporting goods and outdoor toys; and a brand-new apparel collection inspired by the movie and its characters from Sicem, a producer of high-quality licensed and own-label apparel.
All these ranges will be launched to coincide with the Angry Birds film release. The latest license awards are in addition to numerous licensing categories that have already been announced, including gifts, accessories, confectionery and kitchenware.
The core market for Angry Birds products, as for the game, is the whole family, including children, teens and tweens from age four up. However, a large secondary market of young adults and gift buyers is also expected to take a strong interest in product inspired by the brand.
The staggering success of Angry Birds — the number one downloaded app of all time — has turned the game, in which multi-coloured birds try to retrieve their eggs from a group of hungry pigs, into an international phenomenon, inspiring many new Angry Birds games, as well as toys, books, TV shows, food products and even theme parks. Now, with a major new animated film in production featuring the voices of Game of Thrones star Peter Dinklage and popular comedy writer and performer Bill Hader, a vastly expanded range of licensed partnerships is under way across a large number of categories.
Maurizio Distefano, Founder and Director of MD Licensing, adds: “Excitement about the Angry Birds film is clearly growing among both fans and the licensing community. We are thrilled at the amazing momentum behind the brand and delighted to be able to welcome these new additions to the list of best-in-class Angry Birds licensees.”
Leolandia amusement park celebrates 45th birthday with stars of hit children’s show
Maurizio Distefano Licensing has announced that the stars of the preschool animation hit Masha and the Bear will be the guests of honour during this, the 45th birthday year of Leolandia, one of Italy’s most popular amusement parks.
A fun and exciting programme of events is planned to celebrate the 45th birthday of the park, and Masha and her big friend Bear will play a large role. Admirers of the duo will be able to meet their heroes in person, be photographed with them and have fun in Leolandia, the amusement park of choice for most Italian families.
With its six themed areas and 39 attractions for all ages, including a rich entertainment offering and attractions like The World of Animals and a miniature Italy, Leolandia, is the largest theme park in the northwest of the country and the fastest growing in Italy. It’s no surprise therefore that Leolandia and the stars of Italy’s most popular preschool television series should join forces.
Masha and her friend take centre stage at Leolandia on the back of exceptional figures for their television series and record earnings — € 4.34 million in just 19 days — for their movie Masha and the Bear: Friends Forever. A 26 episode spin-off series, Masha Tales, began this month on Rai YoYo and the touring Masha and the Bear Live Show is reaching audiences in all of Italy’s big cities.
With a target audience of children aged 3-9, Masha and the Bear has enjoyed strong TV ratings in Italy as well as on-demand streaming on YouTube, Chili and Infinity, and a very popular Facebook page. A new spin-off series, Masha Tales, a film and a live tour have also been popular and kept brand awareness high, further boosting a very successful licensing campaign managed in Italy by Maurizio Distefano Licensing. Masha and the Bear is already one of the top licensed properties on the Italian market. Recent licenses include beachware, bicycles, bicycle accessories, confectionery, markers, colouring sets, umbrellas, bed linen, clocks and watches.
Maurizio Distefano, President and Founder MDL, says: “I am delighted that an amusement park that is such a favourite for Italian families has welcomed two of the most popular children’s characters to its birthday celebrations. This agreement underlines the success of the characters produced by Animaccord and the enormous awareness of Masha and The Bear that underpins a massively successful licensing campaign. I’m sure that we’ll be hearing much, much more from Masha and the Bear throughout 2016 and beyond.”