Location-based entertainment

Over the years, Maurizio Distefano the evolution of Licensing has specialized in developing high-impact LBE projects.

Location-Based Entertainment (LBE) is a brand-experience strategy that brings IPs and franchises to life in physical spaces.

It includes themed areas, immersive events, interactive attractions, and live-entertainment projects.

It boosts engagement, visibility, and brand positioning while delivering memorable experiences for audiences.