Samsung launches a Christmas campaign to bring the adventures of Masha and the Bear on Samsung Tablets

Animaccord, the producer and distributor of the worldwide popular animated series Masha and The Bear, together with Samsung, the leader in the consumer electronics sector, will launch a joint communication campaign in Italy. The campaign will cover the entire Christmas period, starting November 30th, 2018 up to February 28th, 2019. By purchasing one of the 15 models* of Samsung tablets, users can download for free from the Galaxy Apps store, the application “Masha and the Bear for Samsung”, and enjoy 52 episodes of Masha and the Bear and 26 episodes of the spinoff series Masha’s Tales , as well as a variety of digital contents from e-books to games and posters. The promotion was carried out with the support of the local licensing agency Maurizio Distefano Licensing.

Masha and the Bear, one of the most popular cartoons in Italy, will be available for 15 different Samsung tablets*, including the latest Samsung Galaxy Tab S4 and Tab A 10.5, featuring innovative technical specs to make entertainment easier and more interesting anywhere, anytime.

Samsung is committed to security, and the whole Tablet portfolio is further proof of how the company is taking care of its users even from a security standpoint. The parental control feature allows all children to enjoy multimedia content in a more independent, secure and protected way.

A television campaign featuring Masha and the Bear together with Samsung devices will kick off on December 9th, covering the main children’s tv networks.

Samsung tablet portfolio has been designed to meet every consumer need and their state-of-the-art technology guarantees an engaging and safe Tablet experience. Samsung tablets’ unique features make them the perfect companions to enjoy all the digital content of Masha & the Bear world.

The contents of Masha and the Bear will be available on 15 different Samsung Tab that can be purchased in the main electronics and online shops.

Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy, has brokered this major agreement that brings together the popular children’s characters Masha and the Bear and Samsung.

*Tab E, Tab E, Tab A 10.1, Tab A 10.1, Tab A 10.5, Tab A 10.5, Tab S2 8, Tab S2 9.7, Tab S3, Tab S3, Tab A 7, Tab A 8, Tab S4

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