Month: June 2018

Comunicati StampaLeave a comment

Italy’s kids spend Saturdays with Masha and the Bear and Mondadori!

Maurizio Distefano Licensing and Mondadori bookstores hail success of six events in five cities celebrating the much-loved stars of the popular pre-school series

Maurizio Distefano Licensing (MDL), which manages licensing for the Masha and the Bear brand in Italy and Italian speaking Switzerland on behalf of the Ink Group Animaccord the rights holder of the brand, has hailed the success of six Masha and the Bear-themed events that took place in April and May this year in five Italian cities.

Held by Mondadori bookstores to coincide with the publication of a number of new titles in the Masha and the Bear series from Fratelli Fabbri Editori, these were a series of fun activities for pre-schoolers in six Mondadori outlets around Italy over six Saturdays. In every bookshop a special area was dedicated to Masha and the Bear, and two professional entertainers amused young visitors (and their parents) and read them Masha and the Bear books from 10am to 6pm.

The events were supported by a number of Masha and the Bear licensees, who showed off marvellous Masha and the Bear-branded merchandise in delightful product exhibitions in each bookshop.

The events took place from 21 April to 26 May at Mondadori Group bookshops in the cities of Milan (21 and 28 April), Arese (5 May), Casalecchio di Reno (12 May), Roma (19 May) and Nola (26 May).

The events were a great success with children and parents alike, underlining the continuing enormous popularity of Masha and the Bear on TV, online and in a licensing campaign that has attracted over 40 licensees to date.

rizio Distefano, founder of the agency that takes his name, says: “This was a marvellous series of fun activity days that delighted Masha and the Bear fans – and their parents. Our thanks to Mondadori for supporting and enabling these truly special events.”

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ICONIC TETRIS® BRAND CELEBRATES WORLD TETRIS DAY 2018

Today is World Tetris Day, recognized by fans worldwide as the day to honor Tetris, one of the most recognized and influential video game brands of all time. It also marks the brand’s 34th anniversary. To celebrate the day, The Tetris Company today unveiled new products, from the reveal of an immersive 3D/VR game experience coming this fall to limited-edition Tetris-branded streetwear and a unique line of home and decorative items, inspired by Japanese crafts.

 

  • TETRIS EFFECT: One of the most popular puzzle games of all time arrives like you’ve never seen it, or heard it—or felt it—before, thanks to the creators of the award-winning Rez Infinite. Whether in stunning 4K on a standard display or especially in the optional VR mode, the game surrounds you with fantastic, fully 3D worlds that react and evolve based on play. Music, backgrounds, sounds, effects—everything, down to the Tetris pieces themselves, pulse, dance, shimmer, explode in perfect sync with how you play. Coming to PlayStation®4 with optional support for PlayStation®VR, this fall. Trailer is posted at Tetris.com.

 

  • Dibs Clothing: The high-quality streetwear provider, whose eclectic style and “Dare to Be Different” mantra has attracted a huge following among social media influencers, music artists and actors, has introduced a limited-edition shirt in honor of this year’s World Tetris Day. Now available at dibsclothing.com, www.Buckle.com and Buckle retailers and www.Tetris.com.

 

Dentsu Inc. and Litaartisan LLC: The companies are developing new “Made in Japan” products inspired by Japanese crafts and will launch its first products with the Tetris brand. To start, the line consists of forty-six products, including lunch boxes, lacquered blocks, a cup and saucer, a fan and more. The new products are available at the Ginza Six 5th floor Artglorieux through today, and will then be available at Tokyo Midtown 3rd floor THE COVER NIPPON.