The licensing program of Il Milanese Imbruttito proves to be successful with the launch of the brand new Cover Imbruttite.
The sharp humor and self-irony of Il Milanese Imbruttito have won over La Casa de Las Carcasas, a leader in its sector, which recognized the brand’s unique style and the fresh perspective it brings to products. The licensing program of Il Milanese Imbruttito is managed by the agency Maurizio Distefano Licensing.
La Casa de Las Carcasas was founded in 2012 in Madrid and specializes in creating a wide range of smartphone accessories, including personalized and branded cases. What sets the company apart is that customers can purchase covers and accessories both online and in-store, where they can use a tablet to browse all available designs and select the one they wish to buy. On July 26, 2024, they launched “Le Cover Imbruttite,” featuring two distinct lines: the “Classic” Line, showcasing the most well-known phrases from Il Milanese Imbruttito, and the “Figa” Line, dedicated to typical Milanese slang. The same cover designs are also available as back skins, a film that can be applied directly to the back of the phone. Additionally, they will soon launch stickers featuring the brand’s most famous phrases, such as “Sbatti,” “TAAAC,” and “Mollatemi.”
Maurizio Distefano, President of the agency Maurizio Distefano Licensing, states: “We believed in the strength of the Il Milanese Imbruttito brand from the very beginning, as it is now well-known throughout Italy. We are extremely excited about this project, which serves as an inspiration for those to come.”