The Moomins are a carefree and adventurous family who live in their house in the peaceful Moominvalley.

They are central characters in the works of celebrated and beloved Finnish author and artist Tove Jansson who created the magical and fascinated stories and designed location and characters from scratch.

Moomin is a values-led brand, with three core values at its heart: love, equality and courage. The main character is young and curious Moomintroll, who goes through the important stages of growing up with his extraordinary family and quirky friends who live in the magical and protected world of Moominvalley.

The stories have been translated into more than 55 languages and are still in print all over the world today. Moomin covers a wide range target which makes it appealing to multiple Licensing categories, from adults, with its pieces of art, to kids with the Moominvalley series.

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