Animaccord, the international media and licensing company and studio, confirmed the deal with one of the world’s largest manufacturers of primary batteries and portable lighting products, Energizer to produce the Masha and the Bear handheld lights and headlights. The licensed products will be launched across Europe, Middle East, and Africa.
The distribution of Masha and the Bear handheld lights and headlights will be handled within the Q1, 2020 via mass markets, hypermarkets, independent stores, e-commerce, and electronic retailers in over 100 countries across the abovementioned regions. The deal has been carried out by Animaccord’s licensing agent in Italy, Maurizio Distefano The evolution of Licensing.