Maurizio Distefano Licensing closes the agreement for a capsule collection dedicated to Bing by Chicco

Fans’ affection for Bing grows more and more: Chicco develops a clothing line dedicated to the little ones.



23 October 2019: Maurizio Distefano Licensing has closed a licensing agreement for the Property Bing, which is confirmed as one of the most sought after of the moment, with Chicco, who chose the tender Bing to design a capsule collection for children from 9 months to 4 years for the spring/ summer 2020 season. In this new line we’ll find all Chicco’s know-how: from the attention for fabrics, to the maximum comfort for the little ones, without neglecting the aesthetic details with graphics that reflect the tenderness and liveliness of the little Bing, for garments that become journey companions in the adventures of the little Bingsters.


In addition to the daily broadcast on Rai Yoyo, with 15 episodes a day, Bing is also present on DeA Junior channel.

Bing’s popularity is not limited only to the television world, but is also reflected in the reality of the immersive experience offered by Leolandia, which allows its visitors to meet Bing and Flop in person. Moreover, fans on Italian social networks continue to grow, with more than 60,000 Likes on the Facebook page, 300,000 subscribers on YouTube channel and many followers on Instagram.

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