Month: March 2021

World-renowned and music artists, as well as multi-Michelin starred chef, Gordon Ramsay, are now available for successful licensing projects.

Maurizio Distefano Licensing starts its partnership with Global Merchandising Services, leader in creating unique and innovative international merchandise programs, welcoming new properties for both brand and music category.

In fact, the agency brand portfolio will now include some of the most iconic artists in music history and Gordon Ramsay the brand.

Now the music portfolio welcomes Rock, Pop and Metal artists, a roster that includes just to mention a few ranging from: Motörhead, Iron Maiden, Slayer to, Backstreet Boys, Little Mix, Louis Tomlinson and many more. Thanks to this partnership, Maurizio Distefano Licensing represents some of the biggest, most iconic music artists in the world for the Italian market, who have sold collectively in excess of 1 billion records. A roster that commands sold out tours all over the world and influences global fashion trends and the great variety of musical genres gives the possibility to offer a wide range of ideal projects that can be spread in many other categories.

Apparel, accessories, footwear are only a few of the possibilities behind these new properties that can even extend to so many other specific categories such as food and beverage, makeup or home and living.

Maurizio Distefano, CEO of the agency states: “We are eager to start working with Global Merchandising Services and the properties it offers to the Italian licensing market. This partnership surely enriches our portfolio and allows us to access another inspirational branch of the licensing world which, already at the early stages of the deal, encountered the interest of many licensees.”

“We are delighted to work with Maurizio Distefano Licensing “, says José Santiago, international licensing manager at Global Merchandising Services. “A great opportunity to grow and continue to develop our client’s business in Italy.”

The upcoming chocolate eggs by greatest partners will be featuring the agency’s cartoons

Like every year, Easter is coming up as well as the many personalized chocolate eggs with children’s favorite cartoons. Maurizio Distefano Licensing agency fills up with agreements, placing each one of its properties on the shelves thanks to great chocolate partners.

For Masha and the Bear, the 190gr milk chocolate egg is made by Motta. In all Masha and the Bear eggs children can find the super surprises featuring their favorite couple, like the memory or domino game. Masha and the Bear is now considered a classic property, a safe choice for all partners that want to develop successful licensing projects.

Dolfin is celebrating Easter with Bing. Easter eggs made from the finest milk chocolate, there are 4 different sizes to choose from. Whether it’s the Maxi Bing Egg at 320g or the Mini Bing Egg at 50g (with two sizes in between!), Bingsters and their grown-ups can spend the holiday enjoying a treat with their favourite character, Bing!

Still Dolfin, offers the Easter egg with ZAFARI, tinged with the many peculiar colors of the TV series. ZAFARI is appreciated by children because the characters in the series are special animals, with coats that belong to species different from their own.

Moving on to ALVINNN!!! And the Chipmunks, Easter will be by Walcor, that will place on the shelf a milk chocolate egg for all fans of the restless singing chipmunk band that continues to collect record-breaking ratings.

Absolut news for this Easter season 2021 is the Gigantosaurus chocolate egg, the dino-comedy on air on Rai YoYo that Witor’s chose. The fantastic surprises inside will make all the dino-fans go crazy.

Licensees of this Easter season have a great experience in the selection of the properties in the confectionary field for children. This years Easter with Maurizio Distefano Licensing’s cartoons will be surely delicious and successful.