Animaccord announces new CP deals in Italy

Animaccord celebrated the New Year with adding new licensees to the partners’ portfolio in Italy – thanks to the local licensing agent, Evolution of Licensing.

Halantex, the market leader textile brand, will launch a full range of home textile products (as duvet/sheets sets, comforter, towels, ponchos, bathrobes, 3D shaped cushions, printed cushions, blankets and curtains). The licensed textile line will be distributed across mass markets, toys stores and online in Italy.

Easy Shoes, Italian shoes manufacturer, will release their first footwear collection with Masha and the Bear in the second half of 2020 that includes sport shoes, casual shoes, boots, rain boots, slippers, flip flops, sandals etc. The new collection will be available later in mass markets, supermarkets, mid-tier, department stores and wholesalers.

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