licensing

Wednesday April 2nd, 2025News

Maurizio Distefano Licensing celebra la Pasqua con dolci sorprese

Once again this year, many companies have chosen licenses managed by Maurizio Distefano Licensing to create Easter products designed to bring moments of joy and togetherness during the holidays.

This Easter, Dolfin eggs shine with three beloved characters: Bing, Bluey, and L.O.L. Surprise!. The Bing-themed eggs by Dolfin are a delightful treat, bringing sweetness to children’s celebrations. Made from high-quality chocolate and wrapped in cheerful, vibrant packaging, they capture the joyful spirit of the beloved character. The Dolfin mini eggs, available in two convenient sizes, offer joyful moments for young Bing fans and are a perfect addition to seasonal ranges.

Bluey continues to capture the hearts of families with an array of exciting new products. The Dolfin Easter eggs, inspired by the beloved Blue Heeler puppy, are crafted from premium chocolate and filled with surprises that spark imagination and celebrate the joy of play. Building on the show’s ongoing success, a highly anticipated feature film will land in cinemas worldwide in 2027. Adding to the excitement, LEGO Bluey DUPLO and Bluey LEGO 4+ playsets will launch on June 1 2025, designed to inspire creativity and bring the magic of Bluey into children’s hands.

For fashion and surprise lovers, Dolfin’s L.O.L. Surprise! eggs are a must-have for Easter. Shiny packaging holds premium chocolate and an exclusive surprise, making the unwrapping experience even more special. It’s the perfect blend of taste and fun, reflecting the brand’s glamorous spirit.

This Easter season Bauli will delight families with its chocolate eggs and the iconic Colombina cake, now infused with the enchanting world of beloved Masha and the Bear cartoon. The collaboration combines Bauli’s signature quality with the charm of one of Italy’s most favorite family animated show. With vibrant, playful packaging, these treats bring joy and color to festive tables, making every celebration even sweeter. Masha and the Bear continues to charm hearts across generations with its humorous, value-driven storytelling. Beyond its TV success on Rai Yoyo and DeAJunior, the brand extends its magic into everyday life through a diverse range of licensed products, from toys and food to school supplies.

For more refined palates, Bauli presents its licensed Baileys products, combining Bauli chocolate with a delicious creamy Baileys-flavoured Colomba cake. The Baileys Colomba is an elegant, sophisticated gift idea, perfect for those seeking a moment of pure indulgence during the holidays. Baileys, a symbol of treating and indulgent sweetness, is beloved in Italy for its unique, enveloping taste, making it a highlight of celebratory moments with friends and family.

Energy and excitement come to life with Balocco’s Easter egg dedicated to Bagdasarian Productions’ hit series, ALVINNN!!! & The Chipmunks, created by Janice Karman. The playful spirit of the iconic chipmunks is vividly captured in the vibrant packaging, while the surprise inside elevates every bite of rich chocolate with an extra dash of joy. ALVINNN!!! & The Chipmunks has solidified its status as a beloved brand in Italy. With irresistible music, endearing characters, and timeless charm.

Zaini offers mini eggs inspired by kids’ favorite characters Cocomelon, Blippi, and Masha and the Bear. These are perfect for small gifts or creating fun Easter egg hunts, with colorful packaging that sparks children’s imaginations.

To make this Easter even more unforgettable, from April 19 to 21, Leolandia amusement park will host a Masha and the Bear-themed Easter egg treasure hunt. Upon entry, children will receive a card and, by solving fun riddles, they’ll have the chance to collect delightful Zaini eggs featuring the beloved characters. A one-of-a-kind experience that blends play, magic, and surprises, capturing the true spirit of the Easter festivities.

Thanks to the expertise of Maurizio Distefano Licensing, Easter becomes the perfect occasion to experience genuine emotions through products that celebrate the joy of chocolate and the magic of beloved characters. From surprise-filled eggs to soft traditional cakes and playful treasure hunts, each offering is thoughtfully crafted to create lasting memories to share with loved ones.

Tuesday October 15th, 2024News

BING CONCLUDE L’ACCORDO CON VAL DI SOLE PER UN’ENTUSIASMANTE ESPERIENZA FAMILIARE IN ITALIA

Acamar Films, the award-winning company behind the beloved CBeebies and Rai Yoyo hit show Bing, is thrilled to announce a new partnership between Bing and Val di Sole Tourism Board to deliver a Bing-themed family experience in Italy. The activation will take place from 22 March to 4 April 2025 across three Family Parks within the Skiarea Folgarida Marilleva.

Children can enjoy daily meet-and-greets with Bing and Flop costume characters, along with interactive kids dance sessions featuring Bing music. A dedicated screening area will showcase a selection of Bing episode clips, and the Family Parks will be adorned with Bing-themed decorations, including branded flags, arches, and banners. The experience will also include various themed activities throughout the park, ensuring an engaging and unforgettable visit for families.

“We’re delighted to partner with Val di Sole Tourism Board to create a memorable experience for young children and families.” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films. “This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location. We can’t wait to see the joy this event will bring to little ones and their families.”

“We are excited to partner with Acamar Films to bring the beloved character Bing to life at our resort.” said Fabio Sacco, Director of the Val di Sole Tourism Board. “This collaboration allows us to offer a unique and enjoyable experience for families visiting Val di Sole. We believe this Bing-themed event will enhance the appeal of our Family Parks and create special moments for our youngest visitors.”

Maurizio Distefano, whose licensing agency has been managing Bing‘s licensing program in Italy for a number of years and who brokered the deal, states: “We are proud to have contributed to initiating the collaboration between Acamar Films and the Val di Sole Tourism Board. Bing is much loved by Italian families, and this partnership will offer a unique experience that will delight both children and adults.”

This partnership will be supported by a comprehensive marketing campaign launching in December 2024, aimed at driving engagement and bookings.

Tuesday September 10th, 2024Tuesday September 10th, 2024News

Bing sempre protagonista del mondo dell’infanzia con la partnership con Societa’ Italiana di Pediatria, Assonidi e alla collaborazione con Nati per Leggere

Italy’s best-loved character for children and families, the star of the pre-school animated series that has garnered more than 2 billion views worldwide, offers its licensees new opportunities thanks to the high visibility achieved through strategic partnerships and collaborations.

Bing, the protagonist of the award-winning animated series produced by Acamar Films, is confirmed to be at the centre of the world of early childhood, not only thanks to more than 7 billion views on YouTube worldwide, but also through the ‘LE BUONE ABITUDINI’ project, an initiative dedicated to promoting the health of the youngest children involving paediatricians from the Italian Society of Paediatrics and educators from Assonidi.

More than 11,000 paediatricians nationwide, about 450 childcare facilities including crèches and nursery schools, and millions of families following Bing on Rai Yoyo and on all the main multimedia content distribution platforms, are involved in a major awareness-raising project on topics such as nutrition, reading, the importance of outdoor play, the main rules of hygiene and child care, the importance of sleep, the fear of doctors and hospitals, and much more…

From September 2024, as part of the LE BUONE ABITUDINI campaign, a project will be launched to promote shared reading as a tool of well-being and care for children 0-6 years old and their families. The initiative, realised in collaboration with the Nati per Leggere operators, aims at bringing to Italian nurseries and hospitals moments of shared reading dedicated to early childhood children in order to underline how important this tool can be to foster the healthy growth of the child, to support relational development and, last but not least, to support families in overcoming critical situations.

The first events dedicated to shared reading will take place in Milan at the Familosophy Kindergarten and at the San Paolo Hospital on 19 and 20 September respectively, and will be followed by other events throughout Italy until the end of the year.

“We are honoured to be working with the prestigious partners of ‘Le Buone Abitudini’ to encourage a curiosity and lifelong love of reading for all young children”, comments Mikael Shields, CEO of Acamar Films, production company of the Bing Bunny series. “We are all proud that Bing represents this important message for healthy child development, and grateful to be associated with the most accredited specialists in Italy. The extraordinary success of this initiative demonstrates just how deeply Italian families care about the healthy development of their children. We will continue our dedicated work to create Bing episodes which truly reflect the authentic needs of our precious young audience”.

Bing will also be present at the stand of the Italian Society of Paediatrics for the Tennis & Friends event to be held at the Foro Italico Park in Rome from 11 to 13 October 2024. A great event, born in 2011 on the initiative of Friends For Health onlus, which combines health, sport, entertainment and solidarity for the promotion of the culture of health prevention and a healthy lifestyle. An opportunity for young Bing fans to meet their favourite character in person, to take photos and selfies with his costume character and to enjoy a special day, in a unique setting, celebrating health and prevention through exciting tournaments, fun and recreational activities, and the presence of extraordinary guests.

All these initiatives only add further prestige to a year already full of successes and excellent results. With the two campaigns for World Book Day, in spring, and “Spannolinamento”, in summer, Bing has accompanied Italian families along a path of learning and awareness that has been highly appreciated. The great media impact of these initiatives should be underlined: through a careful press office activity, in fact, the brand reached more than 80% of Italian families for a total of more than 200 million views on the major Italian online and print media.

The collaboration between Bing and Pon Pon Edizioni has strengthened the already solid partnership between the animated series and early childhood professionals from the Italian Society of Paediatrics and Assonidi. In fact, every month since May 2024, in Pon Pon’s Bing Magazine, families have been able to benefit from the advice of expert doctors and educators on topics such as summer holidays, protection from the sun, entering the nursery and autumn influences. A column dedicated to parents that expresses the full potential of the LE BUONE ABITUDINI project in supporting families.

Bing, managed in Italy by the Maurizio Distefano Licensing agency with a specific study behind its licensing programme, has seen the realisation of numerous successful products. This has all been possible thanks to the agency’s commitment to always finding outstanding licensees who recognise and correctly convey the value of the property. The agency thus confirms itself as an authoritative point of reference for promoting good habits and accompanying families with young children on a path to physical, psychological and relational well-being. Bing Bunny is an animated series committed to putting children at the centre of society, helping adults to understand how important the 0-6 years development phase is.

Go visit www.bingbunny.com, because growing up healthy… is a Bing thing!

Discover the LE BUONE ABITUDINI project at the link en.bingbunny.com/le-buone-abitudini-con-bing

Tag: licensing

Italy’s best-loved character for children and families, the star of the pre-school animated series that has garnered more than 2 billion views worldwide, offers its licensees new opportunities thanks to the high visibility achieved through strategic partnerships and collaborations.