MASHA AND THE BEARBEAR HOUSE 2016 saw Masha and the Bear embark on a Italy-wide tour, welcoming thousands of young fans and families through the door of the iconic Masha and the Bear Bear house. In partnership with Animaccord, Maurizio Distefano offered fans the chance to get hands on with dwelling of the iconic with a faithful replica of the in-show setting. Bear’s house made its first stop at the McArthur Glen Designer Outlet in Serravalle, the centre of European shopping. Over its four month pit stop, the interactive environment welcomed more than 30,000 visitors. The tour then continued on to the Shopville Le Gru in Grugliasco, the Belvedere-Auchan shopping park in Melilli (Syacuse) and in Romaest, the commercial centre of Rome, where youngsters were invited to get to know their animated heroes with character costume Masha and the Bear play dates and interactive activities. CAFFAREL Masha and the Bear were the undisputed heroes of Easter 2016, thanks to a licensing partnership between Maurizio Distefano and Caffarel, a leader in the Italian chocolate market. Caffarel’s range of Easter products lined the shelves of some of the finest pastry shops across Italy, delighting fans with a wide range of milk chocolate products, each featuring the heroes of the series, Masha and her friend Bear. The success of the range has been put down to the ideal combination of fine chocolate and a range of entertaining Easter surprises. GALBANI Masha and the Bear’s success in the food market continues, thanks to a recently signed licensing agreement with Animaccord Galbani. Masha and the Bear featured in a collection of 23 magnets, part of a marketing initiative developed with Galbani’s famous Bel Paese cream cheese range. CHIA LAGUNA From the cold climates of Russia, to the warm beaches of Sardinia, Masha and the Bear have embarked on a journey to delight all young guests staying at the Chia Laguna. Chia Laguna, the home of the Italian Hospitality Collection, is found along the unspoilt southwest coast of Sardinia and this season, the resort has welcomed two very special guests. Masha and the Bear will be delighting children and families with a raft of interactive activities and special events as they play and spend an unforgettable summer with their favourite characters. EMA EVENTS The extraordinary success of the hit musical Masha and the Bear Live Show continues. Engaging and funny, the live show is fun for the whole family, as little Masha and her friend Bear are joined on stage by an entire cast of characters from the popular TV series. Produced by Ema Srl, the Masha and the Bear musical takes fans on an adventure across Europe through projections, visual effects, stunning choreography, vibrant music and digital sets that recreate the settings and objects found and loved in the animated series. The show has a number of big names behind it, too, from director and choreographer Luigi Fortunato to the artistic director, Master Tony D’Alessio, while the stunning array of costumes arrive courtesy of Warm Up Industry. The on-stage phenomenon has already secured record numbers, having showcased more than 170 performances in the last two years alone. In the first eight months of the show, the Masha and the Bear musical attracted over 40,000 spectators, while the show’s official Facebook page secured over six million visits in the same space of time.