CupOfTherapyBrand CupOfTherapy is a Finnish concept that introduces important themes of well-being and mental health through distinctive and approachable animal figures. The CupOfTherapy illustrations present the big and small problems we face in a gentle and relatable way. The encouraging animal characters convey comfort through humour and they stimulate a whole range of human feelings. The themes are universal and often challenging. There is no single ‘right way’ to interpret the illustrations, and they can tell a lot about one’s own personal landscape. Through our high-quality branded products, we offer a new way to influence the well-being of people around the world. The opportunities for the concept are almost limitless: brand licensing in various formats, animations, apps, games and more.