A manufacturer of fashion accessories, Camomilla Milano is the Italian fashion brand first founded in Milan by Grazia and Maurizio Belloni.

The line of fashion accessories is designed to talk to women and fashionistas through flowers, icons and romantic pastel colours, distinguishing it range of products that spans handbags, wallets, jewellery and hair accessories.

Launched in the early 80s, Chamomile Milan was distinguished by fiery female models of working women and has become an important player in the fashion industry as well as the Italian entrepreneurial scene, enabling customers to reinvent themselves through a variety of accessories.

“Fashion as self-pampering and infinite game becomes emotion, a state of mind combined with a thousand ways of being, a world of light and ironic dreams that tell modern fairy tales with irony.” – Grazia Belloni.

Made up of shades of pink, bows and polka dots, the iconic property aims to target a broad audience of fashion obsessed girls and women.

Discover the related pages


Overview of some of the most important projects of the agency for this property.