ASTERIXbrand Asterix is the brand inspired by the hilarious adventures of the famous hero of Gaul. Asterix is a true evergreen and for this reason it can afford to thrill a very transversal target. It boasts more than 370 million books sold, 4 live action movies and 9 animated films. A license that brings with it human and positive values since 1959, such as tradition, loyalty, respect, multiculturalism. Without missing the recognizable sense of humor and a pinch of impertinence. 2017 was an important year for Asterix not only thanks to the numerous partnerships. The mobile game Asterix & Friends (which has reached one million downloads in just 5 days) has been released by Bandai Namco Entertainment and can also be played on Facebook, with more than 3 million players. In addition, a new book dedicated to Italy, “Asterix et la Transitalique”, was launched internationally and represents the 37th comic book of the collection. By the end of 2018 the new movie is expected to be released.