Asterix is the brand inspired by the hilarious adventures of the famous hero of Gaul.
Asterix is a true evergreen, which is why it can afford to appeal to a very broad target audience. It has more than 385 million books sold behind it, has 20 million readers and 14 films. It has been carrying human and positive values since 1959, such as tradition, loyalty, respect, and multiculturalism. Never lacking the recognizable sense of humor and a hint of impertinence.
In 2023, with the release of the thirty-ninth edition, a new mysterious and terrifying creature has been ushered in that will put our heroes to the test as they prepare to set off on a long journey in search of the big, fat Griffin.