Maurizio Distefano Licensing (MDL), which manages licensing for a number of the biggest children’s brands in the Italian market, has announced some very exciting Easter plans aimed at young fans of chocolate, toys and cartoons.
This year, the charming pre-school animated hit Bing and high-quality chocolate maker Dolfin have come together for a selection of Easter eggs made of the finest milk chocolate. The eggs will be in four different sizes: 50 grams 220 grams and 320 grams, plus a special version which comes with a free-time bag.
And for a delightful alternative look no further than toy company Giochi Preziosi and Bing’s Pasqualone an egg-shaped package full of fun games and surprises for all Bing fans.
Chocolate, pastry and sweets specialist Motta is again returning to a winning formula after the sold-out success of last year’s 190-gram Masha and the Bear fine milk chocolate Easter Eggs. This year Motta is promising many surprises that will delight fans of the much-loved animated duo, whose continuing enormous popularity is a major attraction for Motta.
Italy’s number one easter eggs producer Walcor this year brings back ALVINNN!!! And the Chipmunks as one of the stars of its Easter 2022 offering: fans of the wild band of singing chipmunks will be able to choose between a mini egg (45 gram) and a maxi version (200 gram).
Another sweet star of the chocolate scene, Witor’s, has a partnership with Gigantosaurus in a 200-gram format containing some great surprises for fans of the little dinosaurs!
Biscuit, cake and sweet maker Balocco offers something new for the little ones: a starring role for Leo and Tig, the leopard cub and tiger cub, whose exciting adventures in the Taiga have inspired a 150-gram egg made with the finest milk chocolate.
Cereal and chocolate producer Cerealitalia’s Dolci Preziosi brand celebrates Easter with two ambitious new projects. The first partnership is with the successful Moonbug Entertainment production CoComelon, which arrives on the shelves with a 150-gram surprise egg, a great treat for fans who love the nursery rhymes and catchy educational songs from the world’s biggest family YouTube channel.
The second Dolci Preziosi licence involves the young creator Charlotte M who can boast a vast number of followers on YouTube and TikTok. Fans can sweeten up their Easter table with a super surprise hidden in a 280-gram fine milk chocolate egg.
Maurizio Distefano says: “The confectionery and toy categories have once again enthusiastically supported our popular children’s and young people’s brands with some amazing products. This is yet another great 2022 Easter season full of news, sweets, fun and winning projects for us, for our very successful property portfolio and for our licensees.”