BBC Studios expands global licensing footprint for Bluey by appointing Maurizio Distefano Licensing as agent for Italy.
Gaby Dior, EMEA Licensing Manager, BBC Studios, said: “Maurizio Distefano Licensing brings a valuable wealth of expertise and experience in the preschool sector in Italian market which will be instrumental in launching Bluey and its success.
“I am very much looking forward to working closely with the team to deliver a local program which will reflect Bluey’s brand values and bring them to life across multiple categories.
“Bluey is in good hands and ready to delight an increasing fanbase of kids and parents across Italy.”
Maurizio Distefano, President of MDL, said: “We are really excited to have the opportunity to work with BBC Studios and we can’t wait to kickstart Bluey’s licensing program in the Italian market by applying all our expertise.
“The familiar setting mixed with fun and adventure for the characters, are the perfect ingredients to make all Italian children and their families passionate about Bluey.”
Building on a successful launch in Australia, the US and UK, a distribution deal is in place for global master toy provider Moose Toys with Giochi Preziosi in Italy.
This latest agreement marks the launch of Bluey’s EMEA expansion following the earlier appointment of France tv distribution. Global licensing partners Penguin Random House and VTech have since both announced product roll outs in France.
Bluey has won the hearts of kids and parents around the world since it first launched in Australia in October 2018 and has become a global hit. In Italy the show is available on SVOD platform Disney+.
In Australia, Bluey was the #1 children’s programme on metro broadcast television in 2020 and is the #1 series ever on ABC iview with over 480 million views across series one and two since its launch*. In the UK, it was the most viewed show on CBeebies in June** and is also available on Disney+. In the US, across Disney Junior and Disney Channel in Q2 2021, the show was the #1 most watched TV series with kids ages 2-5.***
Bluey has also won multiple awards, such as the International Emmy® Kids Award in the prestigious Preschool Category in 2020, and its second AACTA Awards for Best Children’s Program that same year. The accolades continue in 2021, with Bluey winning four Kidscreen Awards in February.
The series follows Bluey, a six year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures.
Bluey is produced by multi-Emmy® award-winning Ludo Studio for ABC Kids Australia, co-commissioned by ABC Children’s and BBC Studios, and distributed internationally by BBC Studios outside of Australia.