MDL launches Marie-Antoinette brand in Italy, the famous sovereign of France, icon of elegance and style

Milano,13 December 2019: MDL has just acquired the rights for the licensing program for Marie-Antoinette, the brand of the famous French sovereign. The brand, owned by Tempting Brands is inspired by various representative elements of Queen’s life during the years of her life at court. The logo is taken from his monogram, which was found as a frieze on the walls of the Palace of Fontainebleau, residence of the French monarchs for generations. With a scent of romance and history, Marie-Antoinette brand is aimed at the sophisticated, strong, independent, elegant and style-conscious woman, starting from the inspiration of an iconic woman, famous for her lavish clothes and style-queen.


In order to make it accessible to the licensees, the brand is supported by a comprehensive Style Guide of 300 pages of artworks and product concepts. A variety of themes are included, all surrounding the life of Marie-Antoinette: the beautiful palace, musical instruments, gardens & flowers. As a fashion influencer of her time and a strong woman with independent and sometimes avant-garde views, Marie-Antoinette is perfect to inspire today’s women and girl consumers.

Created by Tempting Brands’ in-house Design Team, the Style Guide brings multiple opportunities for the licensees. On the fashion industry, the brand Marie-Antoinette is available for licensing for cosmetics, toiletry preparations, perfumery, apparel, shoes, accessories or bags. Apart from these, stationary, home textile or even home decor are a great match for the brand.


Michela Marchese Patti, CEO of the agency, said: “Our agency is constantly evolving to capture new trends and give our licensees new business opportunities with increasingly advanced licensing and a strategic vision.

Marie Antoinette enjoys a high level of awareness which, combined with beautiful style guides, allows the creation of splendid high-impact products with a rapid sell-out, for an increasingly demanding and style-conscious female target”.

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