Italian jewellery company is a famous fashion name with strong licensing potential
Maurizio Distefano Licensing (MDL) has been appointed as exclusive Licensing Agent for the fast-growing and famous Italian fashion jewellery company, Xento. MDL will represent the brand in Italy and abroad, expanding its reach in a number of product categories. Following on from a very positive response to a presentation at Milan Licensing Day, MDL will highlight the brand on stand F122 at London’s Brand Licensing Europe 2018 from 9-11 of October.
The owners of the Xento brand are Leonardo Buccoliero and Anna Giulia Suriano. Leonardo is the chief designer for Xento and Anna Giulia deals with the management of the flagship store in Ferrara and selected boutiques that stock Xento creations.
Leonardo and Anna Giulia are not just professional partners; they are happily married. In fact the course of their relationship influenced the founding of their company. At the age of sixteen Leonardo designed his first jewel. It was a pledge of his love to Anna Giulia. Then, as happens, they moved to different cities to study. They lost contact. But as in the best love stories, after 12 years their paths crossed again – in Taranto, Puglia, their Italian hometown. They married in 2005 and were never parted again. And this is what makes the Xento brand special. It’s a brand founded on love, positivity and the desire to bring even just a moment of happiness to someone who wears or gives one of Xento’s elegant and unique creations. Maurizio Distefano Licensing will aim to expand the Xento brand into a number of product categories, always respecting the exclusivity of the brand. Each partner will be selected on the basis of technical excellence and reputation in its sector, to guarantee high-quality product. Xento has created a series of style guides that will allow it to extend the Xento brand experience into various product areas, ranging from clothing and design to lifestyle.
Anna Suriano and Leonardo Buccoliero of Xento said: “We are proud to announce the appointment of MDL to represent the Xento brand. We are sure that the synergy between our two companies will bring Xento to an even wider audience. The response to our brand at the Milan Licensing Day was very positive and we are looking forward immensely to Xento’s debut at Brand Licensing Europe.”
Maurizio Distefano, President, MDL, said: “Xento is a brand that combines beauty, elegance and the delightful characters of its two founders to wonder effect. We are delighted to have been appointed as exclusive Licensing Agent for Xento and are looking forward to a very positive response at BLE.”