Masha e Orso

Masha and the Bear is an animated adventure, following the stories of the mischievous little girl Masha and her best friend, Bear.

From humble beginnings, the series first aired on Rai 2 in 2012. It quickly became a YouTube sensation and a fan favourite among mothers and families.
In 2014, the series commenced broadcast on Rai YoYo and Goddess Junior where ratings exceeded average net, with an eight per cent audience share. Its dedicated YouTube channel now boasts more than 550 million monthly viewers and demand for Masha and the Bear merchandising has hit a record new high.

Popular among families, the series drives positive and educational values such as friendship, play, discovery, curiosity and tolerance as it explores the relationships between the child and adult world.

Masha – A restless and mischievous child, Masha loves to play pranks and cause trouble. Through her friendship with Bear, each episode sees Masha embark on a journey of discovery as she comes to terms with the adult world.
Bear – A former circus act, Bear lives a peaceful and tranquil life in his tree house home in Taiga. Bear’s quiet life is turned upside down by his friendship with Masha and while he’d love nothing more than a simple life of music, cooking, fishing, gardening, watching sports on TV, drinking tea and reading, he more often is found guiding young Masha through her on going adventures.

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CASE HISTORY

Overview of some of the most important projects of the agency for this property.

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